Sony New Camera 2013 Launch

[Tech & Gadgets]

As most of you would have noticed by now that I really like photography so it was with much glee that I headed over to Hilton KL Sentral on 17 September 2013 for the Sony New Camera 2013 Launch.



MC of the event Julie Woon with Lisa Surihani and Zizan Raja Lawak

The gorgeous Lisa Surihani relating her experience with the Sony NEX 5T

The gorgeous Lisa Surihani relating her experience with the Sony NEX 5T

Zizan Raja Lawak relating his experience

Zizan Raja Lawak relating his experience

Then Sony's range of digital imaging products including new and existing products were unveilled!

Then Sony’s range of digital imaging products including new and existing products were unveiled!








One of the stars of the launch was the Sony NEX-5T. Here’s a shot that I took using the NEX-5T on i-Auto mode.





I actually really like the NEX-5T in terms of size and portability. The NEX-5T is a large-sized APS-C sensor with 16.1 effective megapixels that grabs more light than the small sensor in ordinary compact cameras. The result is richly-detailed DSLR-quality stills and Full HD video, with ultra-low picture noise for crisper twilight shots and atmospheric interiors.

Wi-Fi lets you connect the NEX-5T with your smartphone, PC or TV and wirelessly transfer photos or videos . It’s also the first interchangeable lens E-mount camera from Sony with NFC, giving the extra convenience of One-touch wireless connection with Android smartphones and tablets for easy sharing and even remote control of the camera. There’s no set-up needed – simply touch your mobile device against the NEX-5T and a wireless connection’s made instantly. Embedded Smart Remote Control lets you trigger shutter release from your smartphone: it’s great for group shots when you don’t want to be left out of the action.

The advanced Fast Hybrid AF combines phase-detection autofocus to track fast-moving subjects with contrast-detection AF to deliver a winning combination that delivers speedy, accurate focusing.

Girls will love the tiltable LCD screen that flips up to 180° for a comfortable view with the camera held at arm’s length. There are also tools to assist with selfies such as the Auto Portrait Framing that cropps your composition for polished results, and a digital level gauge that makes it easy to keep horizons steady and true.

The NEX-5T offers extra flexibility with its dedicated control dial (that can be set to control step zoom!) and assignable Fn button for instant recall of frequently-needed functions.

For the more artistic minded user, there’s the PlayMemories Camera Apps that add more fun and exciting functions to NEX-5T, by allowing you to choose from a choice of free and paid-for picture effects and handy utilities.

A brand-new Lens Compensation app lets expert users save and apply subtle image corrections for different lenses. Adjustable correction can be applied to compensate for peripheral shading, chromatic aberration and barrel/pincushion distortion.

Smart Remote Control is now updated to Version 2.0, adding Autofocus control directly from the touchscreen of your linked smartphone or tablet (requires installation of latest version of PlayMemories Mobile). There’s even more power over your image with fingertip adjustments for EV compensation, aperture, shutter speed, ISO, and white balance. In addition, MF Assist lets you accurately check focus of portraits and macro shots on your phone or tablet’s large screen.

Also updated, Direct Upload Version 2.0 streamlines photo transfers to social networking services wherever there’s a Wi-Fi hotspot handy . Installing the Flickr Add-on now allows direct image uploads to Flickr.

To complement the NEXT-6T there’s a range of optional accessories offer protection for the camera. Exclusively designed in a range of colours to fit the NEX-5T and NEX-5R, the LCJ-EBA is a thin and light Body Jacket that also allows full use of the NFC function offered by the NEX-5T. The LCS-BBK Soft Carrying Case slips easily into a travel bag. The LCS-EMJ Soft Carrying Case features an expandable zipper section to accommodate different sizes of attached lens. The versatile BC-QM1 Battery Charger can quickly charge batteries for recent and Handycam® models, and also can supply power to your smartphone via USB. The ACC-PFW1 Accessory Kit includes the PCK-LS1EM LCD Protect Sheet to keep fingerprints at bay, plus the VF-K405MP MC Protector (40.5mm diameter) and NP-FW50 Rechargeable Battery Pack.

The NEX-5T camera is currently available at SRP RM2,299.00


Specifications Sheet

General Camera Type Interchangeable lens digital camera
Lens compatibility Sony E-mount lenses
Image Sensor Type APS-C type (23.5 x 15.6mm), ExmorTM APS HD CMOS sensor
Number of pixels (effective) Approx. 16.1 megapixels
Recording system (still image) Recording format JPEG (DCF Ver. 2.0, Exif Ver.2.3, MPF Baseline compliant), RAW (Sony ARW 2.3 format)
Image quality modes RAW/RAW+JPEG/JPEG Fine/JPEG Standard
Picture Effect 11 types (15 variations): Posterization (Color, B/W), Pop Color, Retro Photo, Partial Color (R,G,B,Y), High Contrast Mono, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone Mono, Miniature
Recording system (movie) Recording format AVCHD format Ver. 2.0 compliant
Video compression MPEG-4 AVC/H.264
MPEG-4 AVC/H.264
Audio recording format Dolby Digital (AC-3) 2ch
Movie recording system (AVCHD) 1920 x 1080(50p, 28M, PS) Approx.28Mbps(Max bit-rate)
1920 x 1080(50i, 24M, FX) Approx.24Mbps(Max bit-rate)
1920 x 1080(50i, 17M, FH) Approx.17Mbps(Average bit-rate)
1920 x 1080(25p, 24M, FX) Approx.24Mbps(Max bit-rate)
1920 x 1080(25p, 17M, FH) Approx.17Mbps(Average bit-rate)
Recording system Media Memory Stick PRO Duo/Memory Stick PRO-HG Duo/Memory Stick XC-HG Duo/SD memory card/SDHC memory card/SDXC memory card
Focus system Type Fast Hybrid AF(phase-detection AF/contrast-detection AF)
Focus point 99 points(phase-detection AF)/25 points(contrast-detection AF)
Tracking Focus Yes
Exposure control ISO sensitivity (Recommended Exposure Index) Still images: ISO100 to 25600, AUTO (ISO100 to 3200), Movies:ISO100 to 6400 equivalent, AUTO(ISO100 to 3200 equivalent)
LCD screen Type 7.5cm (3.0-type) wide type TFT
Touch panel Yes, pressure-sensitive type
Number of dots (total) 921,600 dots
Adjustable angle Up by approx. 180 degrees, Down by approx. 50 degrees
Other Features Auto Portrait Framing and Self-Portrait; Face Detection and Smile Shutter; Superior AUTO; Sweep Panorama (2D); Auto HDR; DRO; Hand-held Twilight; Creative Styles; Photo Creativity;  Wi-Fi; USB Charge; PlayMemories Camera Apps (in qualifying countries); NFC
Digital zoom Smart zoom (Still images) M:approx. 1.4x, S:approx 2x
Digital zoom (Still images) Approx. 4x
Digital zoom (Movie) Approx. 4x
SteadyShot™ INSIDE Type Not supported (image stabilization supported on lens
Drive Speed (approx., max.) *1 Continuous mode: max. 3 fps
Speed Priority Continuous shooting: max. 10 fps
Power Still images * Approx. 330 images (CIPA standard)
Dimensions mm (WxHxD) excluding protrusions Approx. 110.8mm x 58.8mm x 38.9mm

*1 Varies according to shooting conditions or memory card used



The lovely Weena Marcus and Franklene


The pretty Jenvine Ong with a colleague




I’ve written about the QX lenses previously but in case you missed that here’s some info on it again. The DSC-QX100 and DSC-QX10 attach in a moment with the supplied smartphone attachment that fits several popular smartphone models (width 54-75mm/ max. thickness 13mm). Connection to your phone is made via Wi-Fi or simply use NFC and the lens will connect to the Sony PlayMemories Mobile application.


The Cyber-shot™ DSC-QX10 weighs just 105g (with battery and Memory Stick Micro), partners an 18.2 effective megapixel Exmor R™ CMOS sensor with a high-quality Sony G Lens equipped with 10x optical zoom range


The Cyber-shot™ DSC-QX100 features a large 1.0-type Exmor R™ CMOS sensor with 20.2 effective megapixels, and a wide-aperture Carl Zeiss Vario-Sonnar T lens with 3.6x optical zoom with Optical SteadyShot. Both the DSC-QX100 and DSC-QX10 are equipped with the BIONZ processor, and you do not need to have the phone and camera attached. Place the Cyber-shot™ exactly where you want it, and fire the shutter direct from your mobile phone. I’m guessing a lot of girls will use this for self-portraits aka selfies.


More info at




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