Carlsberg’s “Where’s The Party?”, Definitely THE Outdoor Party of the Year!
Shah Alam, June 30, 2011 – Myself and a contingent from Malaysia’s Hottest Bloggers were among the select media (there was only one media bus) and 500 lucky guests that Carlsberg took to a secret location for an all-expense paid 2 Day / 1 Night trip with a party featuring 6 hot and sexy international female DJs!
Managing Director Soren unveiled, “This event is going to be the benchmark for all Carlsberg consumer parties, perhaps for the next few years. Carlsberg’s “Where’s the Party?” has proven to be a successful platform in many parts of the world, in engaging with our consumers. We thought this is the perfect time to introduce ‘Where’s the Party?’ here in Malaysia now and to entice our consumers to take the courage to join Carlsberg’s party with a secret location idea. We are pleased with the overwhelming response and That Calls for a Carlsberg!”
“Where’s the Party?” by Carlsberg was organized for the consumers following Carlsberg’s recent global relaunch. Carlsberg’s new positioning encourages all to step up and to do the right thing in life and this party gave more reasons for the consumers to call out Carlsberg’s new tagline, ‘That Calls for a Carlsberg’.
As night approached, I headed back to the water chalet, had a nice bath, then headed back to the beach for a buffet dinner then it was time to party!!! First up were ‘live’ performances by talented local bands Paper Plane Pursuit, Love Me Butch and Caprice. Showing his sporting nature and taking everyone by surprise, Soren Ravn, the Carlsberg Managing Director himself went on stage and surprised everyone when he started to rap to the Carlsberg song with Caprice! Coolness! Can you say that of your MD/ big boss?
Then it was the highlight of the night as the 6 beautiful and sexy international DJs came on deck to spin at the same time. DJs Charlotte Narni, Maxine Hardcastle, Sam Cooke, Ms. Pink, Catherine McQueen and Kellie Acreman got the crowd dancing and shuffling to their mix of R&B/ hip hop earlier in the night followed by sets of dance, techno and house.
Amazingly, the famous Malaysian-born shoe designer, Dato’ Jimmy Choo together with Dato’ Lewré Lew (of Lewré) made a surprise visit, which resulted in dozens of girls rushing over to have their pictures taken with the designers. Proves that you don’t need to be Justin Bieber or Brad Pitt to pull in the chicks!
Definitely an outdoor party that set the benchmark for outdoor parties in Malaysia. It’s going to be hard for Carlsberg to outdo themselves but I’m sure next time round we’ll be in for another fabulous time! Hats off to a party which was extremely well organised, incredibly fun and tremendously enjoyable! An experience to remember for years!
Now that really calls for a Carlsberg!
Remember to always party and drink responsibly! Know your limits and stick to them!