Earlier this year, Guinness Malaysia introduced Guinness Draught in a Can to the local market (Ed – which I managed to get my hands on at a convenience store, but it’s tough to find!), offering Guinness fans the smooth and creamy texture of a pub-poured pint anywhere and anytime!
To officially introduce and to bring consumers through the innovation behind this product, Guinness Malaysia launched House of Guinness on 14 July 2022 with a special preview for media and invited guests. House of Guinness (Malaysia 2022) is a hub that gives fans of the brand an interactive (and a little educational) experience, all while immersing themselves in the world of Guinness at APW Bangsar.
At the House of Guinness, participants will need to earn their taste of Guinness Draught in a Can by successfully completing their mission to become Guinness Innovation Experts. First up is to check-in at the registration counter (don’t forget to get an exclusive Guinness merchandise – while stocks last) after which it’s on to the Guinness Innovation Lab where participants will be introduced to the world of Guinness and the new Guinness Draught in a Can.
After learning about the history and evolution of Guinness, as well as the technological advancement the brand has experienced over the years, guests will then be sent off to complete their first mission with the hint ‘The Widget is the Key’. This is where the nitrogen widget comes to play. Then, they will head onto their next task to ‘Activate the Widget’, before completing the ‘Release the Nitrogen’ mission and enter a giant can of Guinness Draught in a Can to feel the surge and settle. Those who successfully complete all three mission tasks will be awarded the title of Guinness Innovation Expert.
“We are excited to have launched Guinness Malaysia’s first-ever mission-based experience for fans to discover the innovation of Guinness Draught in a Can themselves. This new innovative product will provide a new drinking experience for fans to enjoy smooth and creamy Guinness Draught wherever they are, thanks to our nitrogen widget. We hope that through the House of Guinness, fans will get to spark magical moments while learning more about the uniqueness of the product in a playful and fun way.”Shaun Lim, Marketing Manager of Guinness Malaysia
To secure a spot at the House of Guinness, fans can sign up for free at www.houseofguinness.my and an email confirmation will be sent for participants to accept within 48 hours. Upon successful registration, each participant will be entitled to receive a complimentary Guinness Draught in a Can, and a limited-edition Guinness merchandise on the event day.
The House of Guinness is available for fans to experience from now until 4 September 2022, from Wednesdays to Sundays. Advanced bookings are highly recommended. Each participant may experience House of Guinness a total of three times on separate days for the duration of this event and is entitled to a complimentary Guinness Draught in a Can for each visit, as well as receive one limited-edition Guinness merchandise. Slots can only be booked one day before event day at the latest.
For more information about House of Guinness and Guinness Draught in a Can, head over to https://www.houseofguinness.my/
I had so much fun during the media preview that I got my Guinness-loving friends to register and we all went for a session last weekend! Get your phones ready to take some really Insta-friendly photos and videos! Don’t forget to have a go on the 360-cam with your buddies!
If you’re a fan of Guinness draught then you must definitely go! After the experience, head over to the nearest bar to continue (there are a couple of bars in the Telawi area which is nearby that serves a good pint of Guinness draught).
Photos: Heineken Malaysia and author’s own