[Beverage]
After two harrowing years, I’m really glad to see that brands are back offering consumers fun and interesting experiences. Over the past 14 years which I’ve spent in the media, I’ve seen Heineken® run various consumer activations in Malaysia but none to the scale of taking over a whole hotel!
This July, Heineken® is inviting consumers to immerse themselves in fresh experiences at the Heineken® Hotel Takeover that will take guests on a journey that will redefine and elevate MUSIC, ART, WELLNESS and CULINARY experiences. Happening across two weekends from 23 to 24 July and 30 to 31 July 2022 at KLoé Hotel, Kuala Lumpur, the Heineken® Hotel Takeover aims to reignite the spark of discovery and exploration for all, with a celebration of first sips, fresh experiences, new friendships, right in the heart of KL.
The iconic Heineken® Green Door will be featured throughout the Heineken® Hotel Takeover, symbolising the world of opportunities that lie beyond when you take that first sip of Heineken®.
Bringing the Beats with Heineken® Music: The Heineken® Hotel Takeover will see Heineken® claim various spaces within KLoé Hotel to present a wide variety of music acts. From House, to Hip Hop and EDM, guests can expect a stellar lineup of music acts that cater to any genre. The main party will take place in the Heineken® Basement for party-goers to dance to the likes of Bad Habits, Bass Agents, and BATE. Expect hard-hitting, heat-pumping music accented by high-octane visual projections where guests will be able to unleash their party energy in full and party the night away with blazing beats.
Come Together with Heineken® Social: From the moment guests step into the lobby, they will be immersed in the world of Heineken® as they sip on a refreshing Heineken®. Guests can choose to lounge and socialize amidst local DJs spinning chill tunes, or satiate their appetite with a quick bite from the Heineken® Bar.
The art of Heineken® Secret Rooms: Diving deeper into the Heineken® experience are secret rooms that bring to life the five star pillars of Heineken® through a series of art installations. This includes a revolving mirror art installation and barley fields; natural ingredients; visual projections that represent Heineken®’s unique A-yeast; a wall of 28 clocks to represent the horizontal brewing and 28-day lagering process and finally, a tasting room where one gets to pour their own perfect pint. As a guide, guests will receive a passport which contains information on the secret rooms and clues on where to find these Instagrammable locations.
Enjoy culinary delights in Heineken® Kitchen: Guests can enjoy curated gastronomic delights created especially for the Heineken® Hotel Takeover. Choose to dine-in at the Heineken® Kitchen, or grab a bite on-the-go from the pool or lobby area.
Live Well, Be Well with Heineken® Wellness: Look forward to good vibrations as Heineken® brings wellness to life through a series of high-energy, adrenaline-filled HIIT and dance classes! Guests can get their bodies moving and hearts pumping to specially curated playlists and cutting-edge visual projections, brought to you by expert fitness instructors from Euphoria Asia. Those who prefer a more zen experience can instead join in on relaxing yoga classes – all of which can be enjoyed responsibly with Heineken® 0.0.
For the ultimate takeover experience, you can book your Heineken® staycation room for either weekend on KLoé Hotel’s website. Available on a first-come, first-served basis, the rooms will be uniquely branded Heineken® alongside offering Heineken® swag for guests to take home as memorabilia.
To register for a free Heineken® at the event, head over to:
http://www.heineken.com/my/en/campaigns/firstsip/hotel-takeover
Visual credits: Heineken Malaysia
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timchew.net 
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