Guinness Malaysia presented their fans and loyal consumers with a unique educational experience – the House of Guinness at APW in Bangsar (which you can read here – https://timchew.net/2022/07/19/house-of-guinness-malaysia-2022/) in July 2022, primarily highlighting the innovation of Guinness Draught in a Can.
In conjunction with the International Stout Day celebration this year, the House of Guinness is back, this time with the concept of #ItIsAMatterOfTaste, highlighting the three Guinness products available in Malaysia – Guinness draught, Guinness Draught in a Can, and Guinness Foreign Extra Stout.
If you missed the first weekend of 5 and 6 November, you can still head over to the House of Guinness at Piazza, Pavilion Bukit Jalil on 12 and 13 November 2022 and redeem complimentary Guinness and exclusive merchandise. The experience is free for non-Muslim fans aged 21 years and above with passes available at www.houseofguinness.my
There are different zones to explore, uniquely created to depict the features of Guinness. The sensorial zones – roasted barley, hops, nitrogen, and widget zones – are equipped with various Instagram-worthy experiences highlighting the essence of Guinness in style. Upon finding the QR codes hidden in these zones, you will get to redeem exclusive Guinness merchandise.
You will also discover the different Guinness products that are available in the Malaysian market – Guinness Foreign Extra Stout, Guinness Draught and the latest entrant, Guinness Draught in a Can. Activities at each station will entitle you to receive tokens. Complete the experience and collect four tokens to redeem two cans or two glasses of complimentary Guinness at the bar.
Festival-goers will be entertained with live band performances and local DJs spinning tunes. There will also be a variety of Guinness-infused delicacies for you to sample at the festival too, featuring iconic dishes by Arthur Storehouse, the Guinness flagship outlet set to officially launch next week at Pavilion Kuala Lumpur.
“This year has been a remarkably special one for Guinness as we introduced Guinness Draught in a Can for Malaysian fans to enjoy a different drinking experience. Following the tremendous support the brand received from the launch of House of Guinness, we wanted to celebrate the world of Guinness in a fun and fresh way with another immersive experience, while still being true to the brand DNA of power, communion, and goodness. In conjunction with International Stout Day, fans will get to know our products better through this #ItsAMatterOfTaste campaign, all while bringing the celebration of their favourite stout to the next level.”Shaun Lim, Marketing Manager of Guinness Malaysia
Besides the free Guinness that you can redeem upon completing your sensorial experience, you can also purchase Guinness Foreign Extra Stout and Guinness Draught, as well as Guinness-infused food at the festival from which runs from 12noon to 11pm.
Photo credits: Heineken Malaysia and author’s own using the Vivo X80 Pro