TUMI Launches New Concept Store at The Gardens Mall, Kuala Lumpur

[Fashion]

Elaine, MHB’s Stephanie Lim and I headed over to The Gardens Mall on 28 July 2016 for the reopening of the relocated and new TUMI store in the premium mall. TUMI is a leading name in premium travel, business and lifestyle accessories, and their new 1,639 sq. ft. concept store debuts TUMI’s new Madison Concept Store design created in 2013 by award-winning designer and architect Dror Benshetrit for TUMI’s flagship at 610 Madison Avenue, New York City. TUMI is managed by the Valiram Group, Southeast Asia’s leading luxury goods and specialist retailer, which exclusively manages and operates TUMI in Malaysia and the region.

The new store concept is designed to highlight TUMI’s best-in-class products through the use of clean lines, light-coloured furnishings and custom-made shelves. New, angled display bays provide a 360° view of the bags and ensure they are more accessible to customers.

The Madison Concept Store features LED lighting, a 70” flat-screen television that plays TUMI’s Global Citizens brand campaign videos and highly-polished metal fixtures with walnut-finished wood detailing. The store separates men’s and women’s collections for easy navigation and spotlights the brand’s small leather goods and accessories. There is also a monogramming station where shoppers may customize their purchase on the spot.

We got to watch a preview of TUMI’s latest collection.

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The store carries a wide assortment of sophisticated travel cases, women’s bags, business bags and accessories for both men and women. Each piece bears TUMI’s renowned quality and craftsmanship which makes TUMI a global name in travel.