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Kronenbourg 1664’s Movie Night at GSC Signature, The Gardens Mid Valley

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In a follow-up to the first Kronenbourg 1664 ‘Taste the French Way of Life” BBQ Party at The Roof, First Avenue Bandar Utama (which you can read more here – https://timchew.net/2014/08/15/kronenbourg-1664s-rooftop-bbq-party-at-stratosphere-the-roof/) comes the second party in the 8-part series – Movie Night! This time the event took place at GSC Signature at The Gardens, Mid Valley on 5 September 2014 and as usual was open to Kronenbourg 1664 consumers who RSVP-ed on their Facebook page http://www.facebook.com/KronenbourgMY

To quickly recap what the Kronenbourg 1664 ‘Taste the French Way of Life’ campaign is all about, it is a brand new thematic campaign about work/ life balance aimed at giving you and your friends some enjoyable, memorable yet simple experiences. It’s about a balance of achievement versus enjoyment, and while Malaysians put much effort into their careers, we sometimes forget to relax and de-stress. That’s where the French way of life comes in – having some fun and excitement while enjoying the moment.

The venue for this event was GSC Signature in The Gardens, Mid Valley and this is a pic of the mall shot from the cinema

The venue for this event was GSC Signature in The Gardens, Mid Valley and this is a pic of the mall shot from the cinema

First order of business was to get an ice-cold Kronenbourg 1664

First order of business was to get an ice-cold Kronenbourg 1664

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Guests were enthusiastically taking pics at the photo wall as there is an on-going Kronenbourg 1664 Quality Moment Instagram contest running until 30 September 2014 where you can win some cash prizes by simply doing the following steps:

1. Follow @k1664MY on Instagram

2. Set your Instagram account privacy to “Open to Public” (otherwise Kronenbourg 1664 Malaysia can’t see you update!)

3. Snap your most creative photo and upload to Instagram with the hashtags – #frenchwayoflife #k1664my #Kronenbourg1664

Then sit back and cross your fingers! First prize wins RM1,000.00, second prize is RM800.00 and the third prize is RM500.00

Full terms and conditions at http://www.facebook.com/KronenbourgMY

 

Make your post as creative as possible!

Make your post as creative as possible!

MHB's Naomi Tham and her boyfriend

MHB’s Naomi Tham and her boyfriend

Spotted these two ladies waiting in line for their turn and decided to snap a pic of them enjoying their Kronenbourg 1664 Blanc

Spotted these two ladies waiting in line for their turn and decided to snap a pic of them enjoying their Kronenbourg 1664 Blanc

And I discovered this pic on Kronenbourg 1664 Malaysia's Facebook page of me snapping the ladies. Lol

And I discovered this pic on Kronenbourg 1664 Malaysia’s Facebook page of me snapping the ladies. Lol

There was also a photobooth there that printed out all the photos taken with the K1664my hashtag

There was also a photobooth there that printed out all the photos taken with the K1664my hashtag

They encased their printer in this vintage box which was really cool. That's my photo which was ready to be collected.

They encased their printer in this vintage box which was really cool. That’s my photo which was ready to be collected.

Then it was time to grab some chow before the show began. Here's another pic of Naomi with her boyfriend.

Then it was time to grab some chow before the show began. Here’s another pic of Naomi with her boyfriend.

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Kronenbourg 1664 also gave away the Kronenbourg 1664 Handheld Monopod with every purchase two buckets of Kronenbourg 1664.

Event host Kenrick who's my old buddy from my Astro days mingled with the guests and got their feedback on the event

Event host Kenrick who’s my old buddy from my Astro days mingled with the guests and got their feedback on the event

Everyone was happy to chill and unwind after a long working week

Everyone was happy to chill and unwind after a long working week

Remember - it's all about work/ life balance. Work hard but learn to unwind too!

Remember – it’s all about work/ life balance. Work hard but learn to unwind too!

After dinner, we headed up to the hall where the pretty Beatrice and Yiwen were waiting to give us popcorn and drinks.

After dinner, we headed up to the hall where the pretty Beatrice and Yiwen were waiting to give us popcorn and drinks.

Happy faces all around!

Happy faces all around!

The premier hall has really comfy high back chairs

The premier hall has really comfy high back chairs

Kenrick warming up the guests for the movie which was the thriller shot in France - As Above, So below directed by John Erick Dowdle, who previously directed Quarantine.

Kenrick warming up the guests for the movie which was the thriller shot in France – As Above, So below directed by John Erick Dowdle, who previously directed Quarantine.

Guests were shown the new Kronenbourg 1664 interactive animated video reminding them to appreciate the moment and also to turn off their mobile phones after which Kenrick has guests try to throw popcorn into their partner's mouths.

Guests were shown the new Kronenbourg 1664 interactive animated video reminding them to appreciate the moment and also to turn off their mobile phones after which Kenrick has guests try to throw popcorn into their partner’s mouths.

Somehow even though they were this close, Naomi and her boyfriend managed to both miss! Lol

Somehow even though they were this close, Naomi and her boyfriend managed to both miss! Lol. They weren’t smiling for long though as after the movie started many girls were clutching their boyfriends tightly during the scary scenes (guys, that’s why you bring girls to watch these sort of movies ha ha!).

Guests had a little surprise in store after the movie ended as there were vouchers hidden inside the popcorn which earned them some cool prizes from Kronenbourg 1664

Guests had a little surprise in store after the movie ended as there were vouchers hidden inside the popcorn which earned them some cool prizes from Kronenbourg 1664

Five lucky fans walked away with the Eiffel Tower styled Kronenbourg 1664 beer tower and limited edition mini cooler.  Unfortunately I didn't win one but hopefully I will next time!

Five lucky fans walked away with the Eiffel Tower styled Kronenbourg 1664 beer tower and limited edition mini cooler. Unfortunately I didn’t win one but hopefully I will next time!

 

Earlier during the dinner, I caught up with an old friend of mine who’s the Marketing Manager (Premium Brands) of Carlsberg Malaysia (importer and distributor of Kronenbourg 1664) who shared with me, “The Kronenbourg 1664 ‘Taste the French Way of Life’ series is not about going out and partying till dawn. Our mission is to get people to put an end to working on a Friday evening and start indulging in occasions where sharing good conversation, catching a show together or even just enjoying a good meal brings to life a memorable and enjoyable experience. After a long and hard week of work, we at Kronenbourg 1664 would like to help them start their weekends right through a series of enjoyable and relaxing Friday evenings”. 

If you missed the first two events don’t fret as there are more Kronenbourg 1664’s “Taste The French Way of Life” events scheduled from now until December!

MAKE SURE YOU SAVE THESE DATES:

12 September 2014 – Darts Night. It’s time to get your game face on!

19 September 2014 – Dining in the Dark. It’s time to get those taste-buds tingling with anticipation

3 October 2014 – Comedy Night. Like they say, laughter is the best medicine

17 October 2014 – Food Marche. Food glorious food!

31 October 2014 – Broadway show. Kick-up those heels and sing along because this is going to be a show to remember!

5 December 2014 – Kronenbourg 1664 Year-End party. Billed to be the most fun you’ll have this year! (I’m so looking forward to this one!)

 

Find out how you can attend by heading over to http://www.facebook.com/KronenbourgMY

Psst! Kronenbourg 1664 is also giving out some Handheld Monopods for you selfie addicts out there! Simply purchase a Kronenbourg 1664 beer tower, or two buckets or six full pints of Kronenbourg 1664 at participating outlets and you’ll get one (while stocks last of course). This giveaway is run in conjunction with the ‘Taste the French Way of Life’ campaign to reward you with the right tool to capture your special moments!

 

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