In all my years in the media, I have never been to a Kilnenny event. Sure I have been drinking Kilkenny for many years and kinda moved on to other imported beers but every now and again I will still have a pint or two at my neighbourhood pub.
So I gleefully jumped at the chance to attend the “Discover the World of Kilkenny” media dinner on 19 July 2013 at The Bee, Publika. Kilkenny is distributed in Malaysia by GAB – Guinness Anchor Berhad which also brews and/or distributes other brands such as Guinness (duh), Tiger, Anchor, Heineken, Paulaner, and Strongbow cider.
During the night I also got the opportunity to meet the new marketing/ brand team from GAB.
Chew Lee Min, Marketing Manager of GAB gave a short speech and shared this with the guests: “Brands that have endured centuries have enduring value. You will find that Consumers are loyal to tried-and-tested brands that have remained constant and aren’t fleeting or going to disappear when hard times come. Kilkenny® is one of those brands. It is one of Ireland’s oldest brands and it wears that heritage proudly”.
For more information on Kilkenny® head over to http://www.facebook.com/kilkenny.my
Photo credits: GAB (by Bonnie Yap http://www.bonnie-yap.com) and author’s own