Putra Brand Awards 2012

[Event]

Had the opportunity to attend the Putra Brand Awards 2012 held on 24 April 2012 at the One World Hotel in Bandar Utama, Petaling Jaya. Organised in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards is a recognition and brand valuation exercise initiated by the Association of Accredited Advertising Agents Malaysia (4As) to recognise brands that are near and dear to the hearts of Malaysians. While MMVB measures best brands by financial valuation, the Putra Brand Awards measures brands by consumer preference utilising a robust consumer research methodology developed by Pulse Group.

Now this was something of interest to me as you know my job managing MHB (Malaysia’s Hottest Bloggers) deals a lot with brands who want publicity without using hard-sell advertisements. In my humble opinion the best publicity is the type where you engage your consumers through awesome experiences or creative content which is interesting and attractive thus creating better brand retention and recollection which (ceteris paribus – all else held equal) should lead to more sales.

575439_10150969280245278_760560277_12888885_1691579201_n — I brought along MHB's Naomi Tham as she works in a media agency thus the event was relevant to her too. That's Naomi on the left with our friend Louise Teh.

527339_10150969280480278_760560277_12888886_1402652716_n — My table had the lovely Shermayne personally making sure that everyone was well watered

562491_10150984326225278_760560277_12936449_258560446_n — Carlsberg was voted as a Gold winner of the Putra Brand Awards. Adding this prestigious award to their achievements, Carlsberg is the only alcoholic beverage that bagged the Gold Award for three consecutive years, which acknowledges the brand’s leading position in the market. Well done guys! Here I am having a yum seng with the Carlsberg Malaysia team.

538688_10150984326725278_547977516_n — Carlsberg Malaysia's MD Soren Ravn proudly showing me, Naomi and Louise his article in the bulletin with Carlsberg Malaysia's Corporate Communications Director Pearl looking on. Soren Ravn, Managing Director of Carlsberg Malaysia, said, “Carlsberg’s success as Malaysia’s most preferred beer brand is a result of constant innovation to the brand’s products, packaging, promotions and marketing. Winning Gold for three consecutive years at the coveted Putra Brand Awards, as voted by consumers and endorsed by industry leaders, truly sets Carlsberg apart as the beer of choice. Now that calls for a Carlsberg!”

540458_10150969283065278_760560277_12888913_2013395659_n — Lots of eye-candy for me that night

Congratulations to all the winners!

Brand of the Year:	Astro
Most Promising Brand of the year (Gold):	OldTown White Coffee
SME Brand of the Year:	SenQ

CATEGORY	GOLD	SILVER	BRONZE	MOST PROMISING
Apperel and Accessories	Nike	Adidas	–	Bonia, Vincci
Automotive	Toyota	Honda, Perodua	–	–
Automotive – Fuel	Petronas, Shell	–	–	–
Beverage – Alcoholic	Carlsberg, Heineken, Tiger	Anchor	Guinness	–
Beverage – NonAlcoholic	Milo	Nescafe	–	–
Communication Devised	Apply, Samsung	Nokia	–	–
Coomunication Networks	Maxis	DiGi, TM	Celcom	–
Education & Learning	Taylor’s University	HELP University	SEGi University College	–
Finance	Maybank	CIMB Bank, HSBC, Public Bank	–	–
Foodstuff	Gardenia	Mamee, Munchy’s, Nestle Breakfast Cereal, Wall’s	–	–
Health	Brand’s, Eu Yan Sang	Osim, Panadol	–	Ogawa
Household & Home improvement	Dynamo, Top	Febreze, Nippon Paint	Breeze, ICI	–
IT and Office & Business Equipment	HP, Canon, Dell	–	–	–
Media & Entertainment	Astro	Golden Screen Cinemas, The Star	My FM, TV3	–
Personal, Household & Outdoor Appliance	Sony, Panasonic	–	Canon	Pensonic
Personal Care	Colgate	Darlie, Dove, L’Oreal Paris, Pantene	Sunsilk	–
Property Development	Sime Darby Property, SP Setia	Mah Sing Group	–	–
Retail	AEON (Jusco), Giant	Tesco Hypermarket	–	–
Retail – Fast Food	McDonald’s	KFC, OldTown White Coffee	Pizza Hut	OldTown White Coffee
Transportation, Travel & Tourism	AirAsia, Malaysia Airlines	–	PLUS	Firefly Airlines