Marketing

Putra Brand Awards 2012

[Event]

Had the opportunity to attend the Putra Brand Awards 2012 held on 24 April 2012 at the One World Hotel in Bandar Utama, Petaling Jaya. Organised in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards is a recognition and brand valuation exercise initiated by the Association of Accredited Advertising Agents Malaysia (4As) to recognise brands that are near and dear to the hearts of Malaysians. While MMVB measures best brands by financial valuation, the Putra Brand Awards measures brands by consumer preference utilising a robust consumer research methodology developed by Pulse Group.

Now this was something of interest to me as you know my job managing MHB (Malaysia’s Hottest Bloggers) deals a lot with brands who want publicity without using hard-sell advertisements. In my humble opinion the best publicity is the type where you engage your consumers through awesome experiences or creative content which is interesting and attractive thus creating better brand retention and recollection which (ceteris paribus – all else held equal) should lead to more sales.

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I brought along MHB's Naomi Tham as she works in a media agency thus the event was relevant to her too. That's Naomi on the left with our friend Louise Teh.
My table had the lovely Shermayne personally making sure that everyone was well watered
Carlsberg was voted as a Gold winner of the Putra Brand Awards. Adding this prestigious award to their achievements, Carlsberg is the only alcoholic beverage that bagged the Gold Award for three consecutive years, which acknowledges the brand’s leading position in the market. Well done guys! Here I am having a yum seng with the Carlsberg Malaysia team.
Carlsberg Malaysia's MD Soren Ravn proudly showing me, Naomi and Louise his article in the bulletin with Carlsberg Malaysia's Corporate Communications Director Pearl looking on. Soren Ravn, Managing Director of Carlsberg Malaysia, said, “Carlsberg’s success as Malaysia’s most preferred beer brand is a result of constant innovation to the brand’s products, packaging, promotions and marketing. Winning Gold for three consecutive years at the coveted Putra Brand Awards, as voted by consumers and endorsed by industry leaders, truly sets Carlsberg apart as the beer of choice. Now that calls for a Carlsberg!”
Lots of eye-candy for me that night

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Congratulations to all the winners!

Brand of the Year: Astro
Most Promising Brand of the year (Gold): OldTown White Coffee
SME Brand of the Year: SenQ
CATEGORY GOLD SILVER BRONZE MOST PROMISING
Apperel and Accessories Nike Adidas Bonia, Vincci
Automotive Toyota Honda, Perodua
Automotive – Fuel Petronas, Shell
Beverage – Alcoholic Carlsberg, Heineken, Tiger Anchor Guinness
Beverage – NonAlcoholic Milo Nescafe
Communication Devised Apply, Samsung Nokia
Coomunication Networks Maxis DiGi, TM Celcom
Education & Learning Taylor’s University HELP University SEGi University College
Finance Maybank CIMB Bank, HSBC, Public Bank
Foodstuff Gardenia Mamee, Munchy’s, Nestle Breakfast Cereal, Wall’s
Health Brand’s, Eu Yan Sang Osim, Panadol Ogawa
Household & Home improvement Dynamo, Top Febreze, Nippon Paint Breeze, ICI
IT and Office & Business Equipment HP, Canon, Dell
Media & Entertainment Astro Golden Screen Cinemas, The Star My FM, TV3
Personal, Household & Outdoor Appliance Sony, Panasonic Canon Pensonic
Personal Care Colgate Darlie, Dove, L’Oreal Paris, Pantene Sunsilk
Property Development Sime Darby Property, SP Setia Mah Sing Group
Retail AEON (Jusco), Giant Tesco Hypermarket
Retail – Fast Food McDonald’s KFC, OldTown White Coffee Pizza Hut OldTown White Coffee
Transportation, Travel & Tourism AirAsia, Malaysia Airlines PLUS Firefly Airlines

 

1 comment on “Putra Brand Awards 2012

  1. Pingback: Putra Brand Awards 2015 | Adventures of a Tomcat

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