Putra Brand Awards 2015

[Marketing]

The winners of the Putra Brand Icons and Putra Brand of The Year

The winners of the Putra Brand Icons and Putra Brand of The Year

 

The Putra Brand Awards 2015 – a glitzy affair and a much-awaited annual event for marketers in Malaysia, was held on 21 August 2015 at the Majestic Hotel in Kuala Lumpur. Having attended back in 2012 (https://timchew.net/2012/04/28/putra-brand-awards-2012/), I was indeed very honoured to be able to attend this year’s gala night and award ceremony which recognizes the favourite brands across 24 categories voted by more than 6,000 respondents in a nationwide survey.

The event saw a total of 41 Gold awards, 45 Silver awards, 40 Bronze awards, and five special awards were presented at the sixth edition of the Putra Brand Awards.

 

Maybank won the Putra Brand of The Year award

Maybank won the Putra Brand of The Year award

 

Maybank was voted the Putra Brand of the Year – an award is given to the brand that best exemplifies continuous product innovation with a commitment to brand building via marketing communications and exhibits a strong sense of corporate social responsibility. For Maybank, their efforts to humanize financial services and maintain scrutiny over its five core brand values led to them winning the coveted award.

Maybank also won the Gold award in the Banking, Investment and Insurance category, giving the bank its sixth consecutive Gold win, while CIMB also won a Gold award in this category.

 

Andrew Lee, Organising Chairman of Putra Brand Awards 2015, Michael Foong, Group Chief Strategy Officer of Maybank Group, and Dato’ Johnny Mun, President of the 4As

Andrew Lee, Organising Chairman of Putra Brand Awards 2015, Michael Foong, Group Chief Strategy Officer of Maybank Group, and Dato’ Johnny Mun, President of the 4As

 

“Strong brands consistently demonstrate their true value, as attested by consumers confidence, in any economic environment,” noted Dato Johnny Mun, President of the Association of Accredited Advertising Agents Malaysia (4As). “Brands that deliver on their brand promise and earn the trust of consumers not only survive, but also grow in strength and profitability.”

Other leading Gold award winners included Poh Kong, Shell, Carlsberg, Milo, Celcom, Maxis, Gardenia, Taylor’s University, Vitagen, Dettol, Spritzer, Samsung, KFC, Panasonic, Heineken, and IKEA. Six new brands that consistently won Gold awards in the past four years – Toyota, Shell, Heineken, Milo, Panasonic, and Samsung – joined other leading brands as Putra Brand Icons.

 

MCs of the evening - Xandrai Ooi and Will Quah

MCs of the evening – Xandrai Ooi and Will Quah

Marketers all smiles after their hard work was recognized

Marketers all smiles after their hard work was recognized

 

Other Special awards were presented to Sen Heng for Putra Most Enterprising Brand of the Year, Gardenia’s marketing team for Putra Malaysian Marketer of the Year, while Pensonic’s founder Dato’ Seri Chew Weng Khak for Putra Personality of the Year – a new award which recognises the imagination, industriousness, innovation and achievements of business owners and operators who have built successful brands or companies.

In congratulating this year’s Putra Brand Award winners, Organising Chairman Andrew Lee observed that more brands today were making a concerted effort to make meaningful connections with consumers. “Brand trust cannot work in isolation,” he said. “Brands that work harder to bond with consumers through multiple touch points stood a stronger chance in leading the pack.”

 

I was very happy to see my very first client - Carlsberg, and their portfolio brand Somersby bag awards!

I was very happy to see my very first client – Carlsberg, and their portfolio brand Somersby bag awards!

Henrik Juel Andersen, Managing Director of Carlsberg Malaysia (centre) flanked by Carlsberg brand ambassadors, showing off the 6th coveted gold award at the Putra Brand Awards.

Henrik Juel Andersen, Managing Director of Carlsberg Malaysia receiving the coveted trophy from Andrew Lee, Organising Chairman (third from left) at the 2015 Putra Brand Awards.

Henrik Juel Andersen, Managing Director and Juliet Yap, Marketing Director of Carlsberg Malaysia (in the middle in black jacket and dress) toasting with colleagues and agencies on the double happiness and winning of Carlsberg and Somersby brands.

Henrik Juel Andersen, Managing Director and Juliet Yap, Marketing Director of Carlsberg Malaysia toasting with colleagues and agencies on the double happiness and winning of Carlsberg and Somersby brands.

 

Carlsberg won the coveted gold at the prestigious Putra Brand Awards 2015 for the sixth year in a row, apt recognition for the only beer brand that was first listed in the Putra Icon Brand Hall of Fame since 2013. Somersby which was nominated for the first time, emerged as the preferred cider in the alcohol category with a Bronze award.

“It was double the joy for Carlsberg Malaysia, clinching these two awards! Our flagship brand Carlsberg continues to sit on top of the winning list whilst our established premium brand Somersby cider outperformed other alcoholic beverages earning its spot for the first time. We humbly accept these accolades and promise to raise the bar by offering superior drinking experiences and providing innovative, progressive and engaging campaigns to our customers and consumers,” said Henrik Juel Andersen, Managing Director of Carlsberg Malaysia.

“Winning two Putra Brand Awards is a testament of Malaysian beer consumers’ love for Carlsberg, probably the best world in the world, and the growing popularity of Somersby cider, Malaysia’s leading brand in the cider category,” Henrik added.

 

Juliet Yap, Marketing Director of Carlsberg Malaysia (centre) receiving the bronze award for Somersby cider, which also marked the first time a cider won an award at the Putra Brand Awards.

Juliet Yap, Marketing Director of Carlsberg Malaysia (centre) receiving the bronze award for Somersby cider, which also marked the first time a cider won an award at the Putra Brand Awards

Henrik Juel Andersen, Managing Director of Carlsberg Malaysia (centre) flanked by Carlsberg brand ambassadors, showing off the 6th coveted gold award at the Putra Brand Awards.

Henrik Juel Andersen, Managing Director of Carlsberg Malaysia (centre) flanked by Carlsberg brand ambassadors, showing off the 6th coveted gold award at the Putra Brand Awards.

 

Carlsberg is currently running its “If Carlsberg did…” campaign, a theme that demonstrates what the ‘world’ would be like if it was as superior as Carlsberg beer. The campaign essentially brings out the essence of Carlsberg’s promise, where it always strives to enhance consumers’ experience in everything it does.

The first video of “If Carlsberg did fitting rooms…” took the campaign beyond the screen and engaged consumers – shoppers who were carrying shopping bags got to redeem a complimentary pint of Carlsberg at participating outlets. The follow-up to that video was the ‘If Carlsberg did meeting rooms’ ad, and the brand continues the campaign by offering its consumers “probably the Best Job in the world”.

Carlsberg is hiring two beer tasters who will play as Carlsberg ambassadors, enjoy ice-cold Carlsberg during work, and entertain their friends with probably the best beer in the world…and for their effort, the beer taster will earn RM10,000 in just 8 hours! More info at www.probablythebest.com.my

Somersby Cider continues its #ThatWeekendFeeling campaign that revolves around the combination of Food+Friends+Me+Somersby, which is the best recipe to achieve the weekend state of mind on any day of the week. Consumers will get the chance to enjoy attractive promotions and interesting activations in participating outlets.

 

List of Winners

Category
Apparel and Accessories Levi’s, Poh Kong Rolex, Uniqlo, Omega Habib Jewels Bonia
Automotive Toyota BMW, Honda, Perodua Nissan, Volkswagen
Automotive Fuel & Lubricants Shell, Petronas Caltex, Petron BH Petrol
Beverage – Alcoholic Heineken, Carlsberg Tiger Beer Somersby
Beverage – Non alcoholic Milo, Nescafe, Spritzer Coca-Cola, Tropicana Twister 100 Plus Marigold
Beverage – Dairy Vitagen Anlene, Dutch Lady Marigold
Camera Sony Panasonic, Samsung Canon
Communication Devices Apple, Samsung Sony No winners
Communication Networks Celcom, Maxis TM Digi, Umobile
Education & Learning Taylor’s University Segi University, Universiti Terbuka Malaysia Unitar Int University, KDU University College
Banking, Investment & Insurance Maybank, CIMB Public Bank Amanah Saham Nasional
Foodstuff Gardenia Nestle Breakfast Cereals, Wall’s, Massimo Maggi, Munchy’s
Health Dettol, Panadol Scott’s, Eu Yan Sang, Hurix’s Brand’s, D’Herbs
IT and Office & Business Equipment Samsung Microsoft Canon
Household Product Dynamo Soflan, Downy Febreze
Home Improvement IKEA Nippon Paint, Senheng Harvey Norman
Media Network Astro, TV3, Era MalaysiaKini, Hitz FM The Star, ntv7, Malaysian Insider
Entertainment GSC, TGV Sunway Lagoon Legoland Resort Malaysia. Petronas Galeri
Personal, Household & Outdoor Appliances Samsung, Panasonic Toshiba Sharp, LG, Electrolux
Personal Care Colgate, Lifebouy No winners Darlie
Property Development Sime Darby, Sunway EcoWorld, SP Setia Tropicana Corporation, IJM Land
Retail AEON, Ikea Tesco, 7-Eleven, Guardian Parkson, Watsons, Giant
Restaurants & Fast Food Outlets KFC McDonalds, Subway, Domino’s Pizza Hut, Kenny Rogers Roaster
Transportation, Travel & Tourism AirAsia, Malaysia Airlines Singapore Airlines, Resort World Genting Tourism Penang, Tourism Malaysia
Special Awards
Putra Malaysian Marketer of the Year Marketing Team of Gardenia
Putra Most Enterprising Brands of the Year Sen Heng
Putra Brand Icon Toyota, Shell, Heineken, Samsung, Panasonic Milo
Putra Brand of the Year Maybank
Putra Personality of the year Founder Of Pensonic Dato’ Seri Chew Weng Khak

 

The Putra Brand Awards is organised by the 4As and endorsed by the Malaysian External Trade Development Corporation (MATRADE).

More info at http://www.aaaa.org.my/putrabrandawards/index.php

 

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