ADV: Malaysia’s Own Oktoberfest 2012 Launch

[ADV]

Oktoberfest is upon us again! What? But it’s still September! Well I Wiki-ed it and here’s what I found:

Oktoberfest, or Wiesn, is a 16–18 day beer festival held annually in Munich, Bavaria, Germany, running from late September to the first weekend in October. It is one of the most famous events in Germany and is the world’s largest fair, with more than 5 million people attending every year. The Oktoberfest is an important part of Bavarian culture, having been held since 1810.

Crown Prince Ludwig, later to become King Ludwig I, was married to Princess Therese of Bavaria on October 12,1810. The citizens of Munich were invited to attend the festivities held on the fields in front of the city gates to celebrate the happy royal event. The fields have been named Theresienwiese (“Theresa’s meadow”) in honor of the Crown Princess ever since, although the locals have since abbreviated the name simply to the “Wies’n”.

Well I’m no stranger to Oktoberfest as I’ve been going to our local so called ‘Oktoberfest’ parties ever since the first real big one in 1 Utama Shopping Centre, Petaling Jaya something like 8 years ago. And as the years went by it slowly became somewhat less appealing to me as it was the same old thing every single year.

Well that is until Malaysia’s Own Oktoberfest came around last year! No I’m not going to give you the links to my old posts because this year’s parties have somehow outdone the previous year’s parties (which I enjoyed as well)!

Malaysia’s Own Oktoberfest 2012 is organised by Carlsberg Malaysia and will run from 26 September to 7 October 2012, across 18 cities and towns in Peninsular and even East Malaysia! The parties will allow Malaysian beer lovers to experience the authentic German beer drinking festival locally right here in Malaysia…with a local twist to it so don’t expect the same old boring Oktoberfest parties!

Ok back to the story, on 26 September 2012, I picked up MHB’s Kate, Chloe and Naomi and we sat through a crazy 2 hour Klang Valley rush-hour jam to get to the Hakka Restaurant in the heart of Kuala Lumpur. Huh? A Chinese restaurant to celebrate Oktoberfest? Yes I told you there’s a twist to the parties right?

Read on…

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To the left? Ok!

This is one of my fav parts of Malaysia’s Own Oktoberfest

But this is my fav part haha! BTW there are special promotions at all the parties where you can bring home this 1litre stein!

The authentic (and modern) Umpapa band from Germany really rocked the party with traditional and popular German songs as well as some popular rock anthems like Bon Jovi’s “It’s My Life”

The atmosphere was very fun and guests were up on their feet dancing the night away!

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Beers available at Malaysia’s Own Oktoberfest:

Carlsberg (5% ABV/ alcohol), a lager beer founded by J.C. Jacobsen in 1847 and is an international beer originating from Denmark.

Erdinger Weissbier (5.3% ABV), pioneered in the 70′s, was the first German wheat to be distributed nationwide in Germany. Erdinger is brewed according to traditional recipes and has no preservatives, additives and pasteurization, complying with the Bavarian Purity Law 1516.

Franziskaner Weissbier (5% ABV), a traditional Bavarian wheat beer with more than 600 years of history, is refreshing and aromatic in character. This Bavarian beer is naturally cloudy and copper-coloured and enhanced with a sweet malt taste with a smooth creamy texture for finish.

Lowenbrau, (5.2% ABV), an original “German Munich Beer”, is famous at Oktoberfests. It is a lager beer that is refreshing with a taste of malt and mild hop bitterness. The beer is light to the taste, bright golden yellow in colour, and truly complements the Bavarian drinking experience.

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Model, host and celebrity Chermaine Poo was there enjoying herself and even introduced me to her mom!

MHB’s model and chocalatier Chantelle Chuah made a surprise apprearance

MD of Carlsberg Malaysia Mr. Soren Ravn ‘tapping’ a barrel to launch the celebration! Prost!!!

This is me doing the Chicken Dance with Chantelle hahaha!

German Chef Jochern Kern did a demo cooking Oktoberfest platter named “Puten Geschnetzeltes Mit Spaetzle” which we all got to try. I really don’t know what’s in it, pasta and ham I think but it sure tasted good!

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I actually tried Chef Jochen Kern’s awesome cooking before and you can read about that experience here – http://timchew.net/2011/10/20/fine-dine-beer-with-chef-kern-by-kronenbourg-1664/

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The 2nd dish. Some of the food that night were traditional German dishes which were given a Malaysian twist like the sweet and sour crispy pork knuckle (which was totally awesome!).

Actually I didn’t eat much as I was too busy chugging down beers hehehe!

The Miss Universe Malaysia 2013 finalists joined the party dressed in dirndls which is a traditional German dress

Who will you be rooting for to become Miss Universe Malaysia 2013?

Apart from MHB’s Chammaine Tan (who missed the party as she’s in Penang) my fav is Natalia Ng!

With Kristian from Carlsberg Malaysia who oversees the beer brewing operations in Malaysia, a pretty promoter (anyone know her name?), Yying and myself (L-R)

I bumped into the beautiful and sexy FHM Girl Next Door 2010 winner Yvonne Sim (I oversaw the FHM Girl Next Door Search back in 2009 and 2010) who was having a ball of a time!

I’ll be bringing the MHB girls to the Oktoberfest parties at Berjaya Times Square, Brussels Beer Cafe Jaya One and 1 Utama so do come and say hi if you see me and the girls! We promise we don’t bite!

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Anyway I’ll tell you more about the parties in my next post. Promise!

Oh BTW Carlsberg Malaysia will have their pretty promoter girls going around to distribute brochures at the parties and will encourage consumers to test their BAC (Breath Alcohol Content) as part of its efforts in increasing knowledge and awareness amongst consumers on the significance of responsible drinking. Play the ‘Drunk Man’ iPad game with the promoters and you might even win your very own breathalyzer that you can use so that you’ll know when you’re approaching your limit. Be a responsible drinker and never overdo it!

All in all a great way to kick off the 2012 Malaysia’s Own Oktoberfest! If you like good beer, good food, pretty girls and rockin’ entertainment make sure you find out how you can join the parties at https://www.facebook.com/malaysiasownoktoberfest

More photos at https://www.facebook.com/myhotbloggers

Subscribe to my public updates at https://www.facebook.com/timchewkc

Photo credits: Malaysia’s Own Oktoberfest, andykho.com and author’s own

Remember peeps – always Enjoy Responsibly!

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