ADV: Malaysia’s Own Oktoberfest 2012 Launch
Oktoberfest is upon us again! What? But it’s still September! Well I Wiki-ed it and here’s what I found:
Oktoberfest, or Wiesn, is a 16–18 day beer festival held annually in Munich, Bavaria, Germany, running from late September to the first weekend in October. It is one of the most famous events in Germany and is the world’s largest fair, with more than 5 million people attending every year. The Oktoberfest is an important part of Bavarian culture, having been held since 1810.
Crown Prince Ludwig, later to become King Ludwig I, was married to Princess Therese of Bavaria on October 12,1810. The citizens of Munich were invited to attend the festivities held on the fields in front of the city gates to celebrate the happy royal event. The fields have been named Theresienwiese (“Theresa’s meadow”) in honor of the Crown Princess ever since, although the locals have since abbreviated the name simply to the “Wies’n”.
Well I’m no stranger to Oktoberfest as I’ve been going to our local so called ‘Oktoberfest’ parties ever since the first real big one in 1 Utama Shopping Centre, Petaling Jaya something like 8 years ago. And as the years went by it slowly became somewhat less appealing to me as it was the same old thing every single year.
Well that is until Malaysia’s Own Oktoberfest came around last year! No I’m not going to give you the links to my old posts because this year’s parties have somehow outdone the previous year’s parties (which I enjoyed as well)!
Malaysia’s Own Oktoberfest 2012 is organised by Carlsberg Malaysia and will run from 26 September to 7 October 2012, across 18 cities and towns in Peninsular and even East Malaysia! The parties will allow Malaysian beer lovers to experience the authentic German beer drinking festival locally right here in Malaysia…with a local twist to it so don’t expect the same old boring Oktoberfest parties!
Ok back to the story, on 26 September 2012, I picked up MHB’s Kate, Chloe and Naomi and we sat through a crazy 2 hour Klang Valley rush-hour jam to get to the Hakka Restaurant in the heart of Kuala Lumpur. Huh? A Chinese restaurant to celebrate Oktoberfest? Yes I told you there’s a twist to the parties right?
Beers available at Malaysia’s Own Oktoberfest:
Carlsberg (5% ABV/ alcohol), a lager beer founded by J.C. Jacobsen in 1847 and is an international beer originating from Denmark.
Erdinger Weissbier (5.3% ABV), pioneered in the 70′s, was the first German wheat to be distributed nationwide in Germany. Erdinger is brewed according to traditional recipes and has no preservatives, additives and pasteurization, complying with the Bavarian Purity Law 1516.
Franziskaner Weissbier (5% ABV), a traditional Bavarian wheat beer with more than 600 years of history, is refreshing and aromatic in character. This Bavarian beer is naturally cloudy and copper-coloured and enhanced with a sweet malt taste with a smooth creamy texture for finish.
Lowenbrau, (5.2% ABV), an original “German Munich Beer”, is famous at Oktoberfests. It is a lager beer that is refreshing with a taste of malt and mild hop bitterness. The beer is light to the taste, bright golden yellow in colour, and truly complements the Bavarian drinking experience.
I actually tried Chef Jochen Kern’s awesome cooking before and you can read about that experience here – https://timchew.net/2011/10/20/fine-dine-beer-with-chef-kern-by-kronenbourg-1664/
Anyway I’ll tell you more about the parties in my next post. Promise!
Oh BTW Carlsberg Malaysia will have their pretty promoter girls going around to distribute brochures at the parties and will encourage consumers to test their BAC (Breath Alcohol Content) as part of its efforts in increasing knowledge and awareness amongst consumers on the significance of responsible drinking. Play the ‘Drunk Man’ iPad game with the promoters and you might even win your very own breathalyzer that you can use so that you’ll know when you’re approaching your limit. Be a responsible drinker and never overdo it!
All in all a great way to kick off the 2012 Malaysia’s Own Oktoberfest! If you like good beer, good food, pretty girls and rockin’ entertainment make sure you find out how you can join the parties at https://www.facebook.com/malaysiasownoktoberfest
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Photo credits: Malaysia’s Own Oktoberfest, andykho.com and author’s own
Remember peeps – always Enjoy Responsibly!