A roundup of the month’s events.
Arthur’s Storehouse Launch at Pavilion Kuala Lumpur
Guinness Malaysia officially launched its first-ever flagship outlet, Arthur’s Storehouse, in Malaysia at Pavilion Kuala Lumpur. Arthur’s Storehouse is where fans of Guinness can savour the true Guinness experience alongside a Guinness-infused food and cocktail menu, as well as exclusive merchandise imported from the Dublin Storehouse.
At the launch, we were treated to an array of curated experiences and were some of the first to experience the flagship outlet. We got to sample some of the outlet’s food while enjoying live performances by local bands. The flagship outlet with its elevated decor is outfitted to give fans of Guinness the experience of the Dublin Storehouse with a history wall, photography corner, a Guinness bar and dining area, as well as a lounge all designed in the distinct colours and feel of the brand.
Learn the history of Guinness at the Guinness history wall and discover the precision of the roasting process that gives Guinness its distinctive taste and ruby-red hue at 232 degrees Celsius. Most Guinness lovers know that perfectly pouring Guinness is crucial to enjoying its smooth and creamy taste. Special rates are available for fans who want to learn to pour the perfect glass themselves with the guidance of the Guinness Academy, and take home a customised Guinness glass with their name engraved on it. The flagship outlet is also the first in Malaysia to showcase a variety of exclusive Guinness-infused dishes as the showrunner.
Starters include BBQ Hot Wings Glazed with Homemade Guinness Sauce, Guinness Battered Onion Ring and Guinness Braised Oxtail Pork Crackling. For the main dishes, Arthur’s Storehouse serves familiar favourites as well as BBQ Guinness Pork Ribs and Braised Lamb Shank, which pair best with Guinness Foreign Extra Stout. Whereas the Guinness Aged Ribeye Steak and Guinness Shepherd’s Pie pair best with Guinness Draught. The menu also features Asian classics like Guinness Bak Kut Teh and Bulldog Hokkien Mee. Sweet tooths can also sample the unique Guinness-infused dessert menu.
Something quite novel is the Guinness-infused cocktail menu which offers classics like ‘Black Velvet’ which is a mixture of Guinness Foreign Extra Stout and Prosecco, as well as something to provide a different cocktail experience with the ‘St James Gate’ which is a mixture of Guinness Draught, Irish Whiskey and coconut milk with cinnamon, and the ‘Guinnesstini’ made with Guinness Foreign Extra Stout, espresso, vodka, coffee liqueur and ice cream.
“This year has been remarkable for Guinness as we’ve been able to bring numerous sensorial experiences for the lovers of our brews, all while they learn more about the rich history and the magic behind them. The very first Guinness flagship outlet is designed to give Malaysian fans the Dublin Storehouse experience right in the heart of KL. For that, we are thrilled about this exclusive partnership created between Guinness Malaysia and Storehouse Project.”Shaun Lim, Marketing Manager of Guinness Malaysia
“At Arthur’s Storehouse, patrons will be able to indulge in our carefully selected menu of food and cocktails infused with Guinness, all while basking in the atmosphere of Arthur’s Storehouse. A unique experience awaits our patrons when they visit this first-ever Guinness flagship outlet,” said George Ang, Director of Storehouse Project Sdn Bhd.
In addition to offering an extensive food and drink selection, Arthur’s Storehouse at Pavilion Kuala Lumpur also carries exclusive Guinness merchandise imported from Dublin Storehouse. A wide range of goods is available, including Guinness glassware, gift sets, mugs featuring the iconic toucan, playing cards, puzzles, magnets, keychains, and bottle openers. Crisps, sauces, chocolates, fudge, truffles, and other treats made with Guinness can also be purchased at the outlet.
Editor – Being a fan of Guinness and having attended numerous Guinness events over the past 15 years, I thought that this was a nice addition to the city. Guinness fans who have no plans to travel to Ireland can get a taste of a visit to St. James’ Gate by visiting this outlet. The cocktails brought back fond memories of the Guinness Black Parties during the early 2000’s which featured them. Guinness and champagne was really memorable… however the champagne is substituted with prosecco at Arthur’s Storehouse which should roughly do the trick. I thought the food was alright (I’ve had better Guinness infused food at Guinness Christmas events of yesteryear)… but then again it’s hard to really tell from cold canapes. I felt that the real highlight is the store which is where you can purchase some merchandise which make good gifts for friends or family members who love Guinness.
For more information about the Arthur’s Storehouse flagship outlet at Pavilion Kuala Lumpur, head over to http://arthursstorehouse.com/
Photo credits: Respective brands and author’s own