Tiger Street Food Festival 2022
After a two year hiatus thanks to the pandemic, the Tiger Street Food Festival is back on-ground, and this time with maze-like alleyways and curated experiences for an elevated street food experience. This year, Tiger has gone all out to provide an authentic but innovative experience leading up to the festival beginning with the launch of the Hottest Hunt microsite in September 2022. Fans came together to recommend the hottest street food spots and contributed to the creation of a directory of bold street food dishes to try with approximately 1,000 pins dropped to date.
Some of the local favourites from the directory are featured at this year’s Tiger Street Food Festival which happens over two weekends – 28 to 30 October and 4 to 6 November 2022, from 4pm to 12am at Factory 19, Seksyen 19 in Petaling Jaya.
You will be able to check out four different areas – Wai Sek Kai, Lucky Lok Lane, Spicy Alley, and The Basement – each with its own set of unique street food vibe personalities and activities.
Wai Sek Kai will have a variety of classic street food dishes with an innovative twist. You can also take up dance challenges and stand to win ice-cold Tiger Crystal.
The Lucky Lok Lane (this area can be rather warm so bring along those little portable battery operated fans) is where the iconic Tiger Crystal Fire Truck will be parked alongside various other vendors. Here you can enjoy lok look, and also redeem vouchers to sing in a private karaoke room.
The Spicy Alley features spicy street food (think mala) and you can even set your tastebuds on fire by taking up the Spicy Wheel Challenge. Enjoy a totally different way of drinking Tiger with the vintage pouring ritual, where the Tiger is served in bowls at the Spicy Alley.
Finally, the Basement features a unique vibe with open mic karaoke as well as stand-up comedy. Look out for the special Tiger Crystal Somaek bar hidden in the basement.
You can bring home a little moment of your experience by purchasing exclusive street food-inspired merchandise from local designers, available at the Tiger Merchandise Store located at Wai Sek Kai.
“After all our fans’ hard work of dropping pins to the hottest street food spots, we are excited to kickstart the long-awaited Street Food Festival with even more culinary adventures and curated experiences. Tiger has continually elevated the street food experience, and this year is particularly special because fans had a big role to play in recommending and trying dishes suggested by fellow foodies. We are excited to take the local street food scene to the next level with the launch of Tiger Stripes. This platform aims to be the hallmark of street food excellence by recognising the best local street food. This could not have been done without the help of our fans and the directory created by them. This process and the announcement of judges will begin in January 2023, so fans can stay tuned for more exciting updates.”Joyce Lim, Marketing Manager of Tiger Beer Malaysia
At the launch of the festival, the brand unveiled Tiger Stripes, a long-term project to award deserving street food vendors for their bold street food flavours. The brand is encouraging fans to continue to drop pins on the microsite throughout the Tiger Stripes project. A panel of judges comprising restaurateurs, chefs and food personalities will sample and evaluate the top 100 pins that fans have recommended from the Hottest Hunt directory.
Fans can continue to drop pins to recommend their favourite street food spots and bring their favourite street food vendor a step closer to being awarded with Tiger Stripes.
If you’d like to attend this weekend’s festivities, register at hottesthunt.tigerstreetfood.my (The full list of food vendors participating in the festival is also listed there.
Now certain areas of the venue can be rather warm (this is Malaysia after all) although the open-air areas are generally cooler than the enclosed ones. If you have portable personal fans, you might want to bring them along. Parking is somewhat limited so if you’re going with friends, I’d suggest parking at nearby Jaya 33 or Jaya Shopping Centre then carpooling over, or heading over by rideshare.
We had a good time trying many dishes – from the hipster modern interpretations of classic dishes, to classic “pasar malam” offerings like stinky tofu, to K-wings, satay, nasi lemak, My Burger Lab and everything in between. Some of the foodstuff is spicy (mala fans are in for a treat!) but you can cool down with ice-cold Tiger Crystal which actually goes quite well with street food!
Take your time to slowly explore the different sections, indulge in various activities or snap some Instagrammable pics (pretty much the entire venue is setup to be Insta-friendly). Pro tip – some of the best Insta-spots are inside the Tiger Crystal bars!
Tiger Beer, Tiger Crystal, the Tiger Street Food Festival, and all of the brand’s activities and promotions are open to non-Muslims aged 21 and above only.
Photo credits: Heineken Malaysia Berhad and author’s own