Editor's Note

Editor’s Note – January 2021

[Editor’s Note]

Photo by Olya Kobruseva on Pexels.com

2020 was the most challenging year for us since we started this site back in 2010. The headwinds caused by the pandemic caused major disruption to our business, and that of many of our clients.

However, there was a silver lining to the situation as the pandemic highlighted the importance of having an effective digital marketing strategy, as well as e-commerce for brands.

In fact, the situation did more to educate many brands than we could have ever done so in a lifetime, hastening the transition into e-commerce/ digital marketing for many brands, even those that are incredibly traditional!

We hope that the situation will improve in 2021 once mass vaccination of the population is achieved, which many experts expect to be achieved in Q3 or Q4 of 2021. Till then, brands need to be agile and dynamic enough to cope with the many challenges that lie ahead this year.

On behalf of the team at timchew.net, I would like to wish you a Happy New Year!


Valentine’s Day 2021 Special Features

Photo courtesy of Shangri-La Kuala Lumpur (featured in my 2018 list)

This year, I will also be having two (2) special features for Valentine’s Day 2021. One will feature the dining and stay promotions at hotels in Kuala Lumpur, Petaling Jaya and beyond, while the other will be a list of Valentine’s Day 2021 dining dinners and promotions at restaurants in Kuala Lumpur and Petaling Jaya.

Get your hotel/ restaurant featured on timchew.net – luxury Malaysian lifestyle website which has worked with many top global brands.

My 2020 Valentine’s Day list featuring the top restaurants in Kuala Lumpur and the Klang Valley (https://timchew.net/2020/01/20/valentines-day-2020-dinners-in-kuala-lumpur-and-petaling-jaya-selangor/) was the top organic result (position zero) in Google search!

Position zero

Google selects the content for position zero based on its relevance to the search query and other search engine optimization (SEO) ranking factors of the host domain. The featured snippet is called position zero because it is displayed at the top of the SERPs, just after the ads, making it the top organic result.

Google

My 2020 Valentine’s Day list featuring restaurants in hotels, as well as room promotions (https://timchew.net/2020/02/03/valentines-day-2020-kuala-lumpur-and-selangor-dinners-set-menus-romantic-restaurants-promotions/) was ranked as organic result no.4 (position no.5) in Google search.

If you’re interested to have your establishment/ hotel included in my 2021 lists, kindly drop me an email at editor@mhbdigital.com


Celebrate Prosperity, Cheers Together with Carlsberg for a Fiery, Gold OXpicious Year Ahead!

Carlsberg Malaysia launched its Chinese New Year campaign themed ‘Celebrate Prosperity, Cheers Together’ in celebration of Year of the Golden Ox. Carlsberg celebrates the festivities with auspicious hues of flaming red and fiery gold, stemming from Carlsberg Danish Pilsner and Carlsberg Smooth Draught bottles and cans, which features the Golden Ox to symbolise resilience and persistence.

From 28 December 2020 till 14 February 2021, consumers can win exclusive merchandise such as the Carlsberg Poker Set, Carlsberg-branded 20” luggage bag, limited-edition Carlsberg board game, RM100 cash ang pau, Touch ‘n Go eWallet credits, premium WMF cutlery set, and more! Elevating the festive spirit with greater innovation, Carlsberg brings back the well-acclaimed 3-litre Carlsberg bottles in elegant red and gold at a grandeur 48cm height to be won across all participating outlets nationwide for their beer purchases.

“We are grateful for the good progress the nation had made and we call all Malaysians to continue striving for better times ahead. Ushering in the year of the Golden Ox, we wish our consumers prosperity and good luck with bright red and gold across Carlsberg Danish Pilsner and Carlsberg Smooth Draughts cans and bottles. Carlsberg’s ‘Celebrate Prosperity, Cheers Together’ campaign also features an energetic Golden Ox in our limited-edition festive packaging as we remain resilient and hopeful for a better year in 2021”

Stefano Clini, Managing Director of Carlsberg Malaysia

“To help our consumers celebrate and usher a better year CNY, our nationwide campaign offers rewards in the form of cash, eWallet credits and money-can’t-buy premiums to uplift spirits. Consumers can get their hands on limited-edition prizes that we specially crafted for better beer moments including exclusive poker sets, board games, premium luggage bags, including more than 2,600 CNY festive-edition 3-litre Carlsberg red bottles and more to welcome an OXpicious 2021!”, added Clini.

Shoppers who purchase any two cartons of Carlsberg Danish Pilsner or Carlsberg Smooth Draught and a carton of any premium brands (Somersby, 1664 Blanc or Asahi) at participating supermarkets and hypermarkets and 99 Speedmart can redeem the Carlsberg luggage bag and be in the running to win a 3-litre red bottle. To complement homecooked CNY dishes, redeem a WMF cutlery set worth RM60 when you purchase any six sets of 4-can pack or a carton of 1664 Blanc, Asahi or Carlsberg Special Brew.

For consumers enjoying big bottles of Carlsberg Danish Pilsner and Carlsberg Smooth Draught, there is a whopping RM3.5 million worth of prizes waiting for them to cart home this Chinese New Year! All they need to do is to make sure they check underneath the bottles caps of these big bottles of beer they buy at participating food courts and coffee shops. Whilst standing a chance to win the Grand Prize of 3-litre red bottle or a RM 100 cash ang pau, they can collect eight bottles caps to instantly redeem a Carlsberg can-shaped lighter which comes in two collectible designs.

For beer lovers who enjoy a game of cards and poker, they can redeem Carlsberg’s limited-edition playing cards and stand a chance to win an exclusive Carlsberg Poker Set or a 3-litre red bottle when they visit participating bars and restaurants.

For purchases at selected convenient stores near you, Carlsberg is rewarding you with up to RM88 Touch n’ Go eWallet credits when you buy RM28 worth of Carlsberg Malaysia products.

You can also purchase online at Carlsberg’s official stores on Lazada and Shopee and purchase CNY bundles that comes with the limited-edition Carlsberg CNY board game! Each bundle comprises a 6-pack of Carlsberg Danish Pilsner cans, a 6-pack of Carlsberg Smooth Draught cans, a 4-pack of 1664 Blanc cans, a 4-pack of Somersby Apple cans and a 4-pack of Asahi cans, which comes FREE with a limited-edition Carlsberg CNY board game which is perfect for enjoyable times with loved ones at home. On top of that, you can also stand to win the 3-litre Carlsberg red bottle for that added celebration!

Look out for the OXpicious CNY Game by Carlsberg happening at participating super- and hypermarkets starting 16 January 2021 nationwide.

For more information, head over to www.carlsberg.com/en-my

About Tim Chew

Managing Editor and Founder of MHB Digital - http://mhbdigital.com More than 15 years of media, marketing, and management experience with various media owners and publishers.

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