The Macallan Edition No. 5 Launched in Malaysia

[Event]

We headed over to The Square in Publika, Kuala Lumpur on 6 December 2019 for the official launch of The Macallan Edition No. 5 in Malaysia. This special edition pays homage to the diversity and complexity of natural colour. Inspired by a coming together of whisky making mastery and colour expertise and insight, this single malt celebrates both The Macallan’s commitment to natural colour and the intricate whisky making process.

Colours shape our everyday lives and have a great impact on us, from defining moods, shaping perceptions, distracting thoughts and changing behaviour, it is a powerful force that can communicate without words.

Whiskied by The Macallan are 100% natural in colour, shaped from time spent in the very best casks; maturing, nurturing and developing character. World renowned colour masters at the Pantone Color InstituteT created a uniquely bold shade of purple; reflecting an enigmatic, multi-faceted and intricate combination of red and blue.

With The Macallan Edition No. 5, it is the complexity and precision of the whisky making process which defines this colour creation; showcasing the infinite hues, creativity and expertise which harnesses the natural colour of The Macallan.

Sarah Burgess, The Macallan Whisky Maker, said, “We can find much common ground between whisky making and colour creation and with Edition No. 5 we have been able to explore and celebrate these two art forms. Whilst colour development starts with mixing basic colours with precision to achieve different shades, for whisky making, it is the knowledge and understanding of a specific palette of colours from the cask which is the starting point. From here we can craft the desired character and specific colour of the final whisky”.

Commenting on the collaboration, Laurie Pressman, Vice President of the Pantone Color Institute, said “As the rainbow’s most complex colour, purple naturally felt like the ideal shade to highlight the equally complex process involved in The Macallan’s whisky making. This new vibrant shade developed for Edition No. 5, brings to life the exquisite combination of distinctive natural hues found in this whisky.

Only American oak casks were handpicked for this single malt, primarily for their colour in order to deliver a whisky with a wonderfully full flavour. The result is beautiful sunlit barley colour that is accompanied by an intriguingly intense flavour profile that hosts sweet notes of caramel and fresh fruit combined with oak spices.

To give consumers a holistic experience, the brand has adopted a digital-led approach to kickstart the Edition No. 5 and culminate with an official event. The Macallan also partnered with botanical artists Lucinda Law and John Lim from This Humid House for the first time. Colours play a vital role in the artists’ everyday lives and as masters of their own craft, Lucinda and John’s artworks, inspired by The Macallan Edition Purple, were showcased during the launch event.

You can purchase The Macallan No.5 and other expressions at the Macallan Malaysia Online Boutique: https://www.themacallan.com/en-my/shop

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