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Prudential Malaysia Partners with Boost to Offer Customers a More Convenient and Secure Payment Method


Gary Yeoh, Director of Merchants and Partnership of Boost, Mohd Khairil Abdullah, CEO of Boost, Gan Leong Hin, CEO of Prudential Assurance Malaysia Berhad (PAMB), Ahmir ud Deen, COO of Prudential BSN Takaful Berhad (PruBSN), Eric Wong, Chief Customer and Marketing Officer PAMB (left to right)


Prudential Assurance Malaysia Bhd (PAMB) and Prudential BSN Takaful Bhd (PruBSN) launched their partnership with Boost, the homegrown and leading lifestyle e-wallet, to digitize insurance payments in Malaysia using e-wallets, on 25 November 2011 at Prudential Tower TRX in downtown Kuala Lumpur.

Through Prudential’s corporate website, customers can opt to use Boost as a payment method when making premium payments anytime, anywhere, in a secure and hassle-free manner. Meanwhile, Prudential agents are also able to make payments on behalf of customers via their dedicated portal.

“This partnership allows us to expand our offerings via the Boost app and continue adding value to consumers lifestyle needs and daily transactions,” said Gary Yeoh, Boost’s Director of Merchants and Partnerships.

Gan Leong Hin, Chief Executive Officer of PAMB said, “This partnership with Boost will be a step forward in our digital transformation roadmap as an innovative and customer centric insurer. This development provides our rapidly growing digital-savvy customers an efficient and secure digital payment solution when it comes to their insurance premiums and takaful contributions payments”.

From now until 31 January 2020, Prudential customers who make premium payments using Boost on the Prudential website for the first time will be rewarded with up to 20% cashback. Existing customers who have previously made payments using Boost will receive 10% cashback. The cashback rewarded is capped at RM100 per user per month (terms and conditions apply of course).

To date, Boost has achieved a number of significant milestones, from enabling over 4.8 million users to pay for parking, utility bills, order food delivery and seek roadside assistance services, to providing micro-financing and micro-insurance solutions to merchants and even powering 24 cashless campuses across the country. The e-wallet also boasts the widest nationwide coverage of over 125,000 merchants.

Boost is a homegrown lifestyle e-wallet that aims to revolutionise the way consumers transact daily. Combining lifestyle needs and cutting-edge digital technology, Boost strives to make transactions easier, faster, more secure & overall a more rewarding experience for consumers.

Boost officially launched in January 2017 as a platform that digitised one of the telco’s core services – the way prepaid users top up their mobile credit. Boost allows users to pay via their mobile phone at participating locations without the hassle of using physical cash or cards. Over 4.8 million Boost users can now pay at over 125,000 merchant touchpoints nationwide.

Key features include:

●      User rewards through BoostUP

●      Savings for online shopping through CashUp

●      Pay at UnionPay QR merchants in Malaysia

●      Paying utility bills with partners such as Telekom Malaysia, Astro and Syabas

●      Paying for on-street and gated parking

●      Order roadside assistance and car maintenance services

●      Booking and buying public transport rides on KLIA Ekspress, KTM intercity, EzCab, CatchThatBus and Firefly

●      Cashless donations to several organizations #DoGoodwithBoost

●      Buying and gifting digital vouchers for online merchants, F&B outlets, entertainment, health & beauty

●      Splitting bills through unique feature “Go Dutch”

●      Buying prepaid top up

●      Free money transfers

●      Food Delivery through DeliverEat, dahmakan and eatigo


Boost can be downloaded from the Play Store or App Store.

For more information, head over to

Photo Credits: Boost/ Prudential Malaysia


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