How to Use Influencer Marketing Properly to Achieve the Correct Results and Increase Revenue
[Social Media Marketing]
Influencer marketing is an important and essential tool in the marketing stack especially for lifestyle brands. If you’re not using it yet, you’re missing out on one of the most powerful not to mention affordable and effective digital marketing tools available today.
However, not many brands owners know how to properly use influencers. Some try to engage them directly or through new so-called “digital agencies” with not much experience, resulting in some pretty “interesting” (to say the least!) posts!
Here are some factors to consider:
1. The influencers are not professional media
Most of the younger ones are students, while most of the older ones are freelance models/ promoter girls/ brand ambassadors, etc. etc. They don’t have the skills and knowledge to properly craft content to convey your brand’s message. What about supplying them with captions you say? Well copy and paste only goes that far and followers can smell an advertisement from a mile away.
2. Do you REALLY want to leave your brand’s image in the hands of the social media influencers?
Yes some brands take the effort to approve the posts before they are published, but that requires a lot of work especially if you’re handling a number of influencers. We’ve noticed that most of the smaller brands just let the influencers post whatever they want. Remember – brand perception is crucial when it comes to attracting consumers!
3. No consistency in the posts
Imagine if you’re engaging 20x influencers for a campaign and all of them make very different posts… even regarding the same product/ service. Won’t your consumers be very confused about the real message you’re trying to communicate to them?
4. Unprofessional/ irresponsible influencers
Throughout the past few years, we’ve encountered many unprofessional/ irresponsible influencers/ bloggers. Some might not turn up at your event, while others might just take the products and disappear, while some might just have a meltdown at the event (yes we’re not kidding!) which is highly embarrassing to other guests. An experienced agency knows which influencers are reliable and trustworthy.
5. Relevance to your brand
An experienced agency knows which influencers are more suitable for your brand’s image, and to carry your product/ service. Sure you might have checked out their Instagram account prior to engaging them but do you really know how they behave in person?
6. Crafting engaging content not advertisements
Consumers these days are very wary when it comes to advertising which is why banner/ display ads perform so poorly in the past few years. When it comes to using social media/ influencer marketing, having posts which just look like ads won’t really work unless of course your brand is already very well-known (eg. Coca Cola, McDonald’s, etc, etc,) and you are just looking to increase your top of mind brand recall. An experienced agency knows how to curate and craft the content in a way that is relevant to consumers.
Yes you will probably have to pay more if you were to engage a good digital agency. However it will be well worth the investment as an experienced agency knows how to EFFECTIVELY communicate your brand message/ product USPs to the consumers, while safeguarding your brand image.
MHB Digital has worked with many top global brands over the past eight (8) years and we have the skills and expertise to provide you with cost-effective and affordable digital/ influencer/ social media marketing!
If your brand needs publicity on digital platforms to expand your customer base, raise brand awareness, or increase turnover and revenue, then we may have solutions for you.
We believe that digital publicity should be engaging while being affordable and cost-effective. We believe in conveying our clients’ message through ethical, high-quality, and trustworthy content in a lifestyle and non-hard sell manner that will stand out from all the junk, tabloid clutter and fake news, capturing the attention of consumers as well as providing positive brand awareness.
Don’t take our word for it, here’s what our clients have to say:
“Writing, reviewing food, drinks, lifestyle and culinary fashion trends is in Tim’s blood. He loves it, he lives through it. He understands his subject matter, and is able to relate. Tim is a fair reviewer and is always willing to support and cooperate. He manages a group of influencers who, together with him, gives their views to their followers on social media, their fair share of hunger for places to visit to enjoy a great meal, equally great drinks or a great product to purchase!”
Christian Nannucci – General Manager, Traders Hotel Kuala Lumpur
“Highly conscious of the digital shift in consumer behaviour, Tim is knowledgeable in how he pens his reviews and strategizes his content to achieve high SEO rankings. This is definitely an important value add for us as service providers because Tim’s reviews attract just the right audience to his page, which ultimately benefit us in many ways possible.”
Lai Yen Yee – Director of Marketing & Communications, Westin Kuala Lumpur
“We have been working with Tim Chew for almost eight (8) years now. If you want your brand to have a strong digital presence, and to stand out from the crowd, Malaysia’s Hottest Bloggers (Ed – now rebranded as MHB Digital) is the best. He always delivers. It’s not just what he can do, but the fact that he always goes above and beyond. Simply said, if you need a brand guru or cost-effective digital/ influencer marketing, Tim Chew and Malaysia’s Hottest Bloggers is the only one solution you need.”
Ryan Ho – CEO of Malaya Optical
“Our choice of working with MHB to promote our salons and services was one of our most successful strategic partnerships, providing us with a lot of digital/ social media exposure by popular and established bloggers, KOLs and influencers.”
Gibson Loong – Director – Shawn Cutler
“Been working with Tim and MHB Digital on numerous occasions; he is one talented and professional individual who provides his clients with the best possible digital solutions. Experienced with strong digital/ online strategies, Tim definitely the right person for any brand which aims for a better market presence or aiming to increase revenue.”
Synthia Kek – Marketing & Communications Manager, Berjaya Times Square Hotel
“I am usually sceptical about the impact of blogs and social media, however I tried using MHB Digital to see by myself. To my surprise, the results achieved from the review of our weekend brunch published by Tim Chew (http://timchew.net) and the subsequent boosting of the feature on social media managed to change my mind on that as we could see a positive impact on our business immediately. Brunch was new for us and the first few weeks not many knew about it. Tim managed to pull in a crowd that did not know about us or our new menu. Since then, it has been popular and we gained a lot from that credible publicity. I will definitely look for Tim Chew for any new menu, promotion or concept that we will launch!”
Rui-Yang Monico – Restaurateur – Cocott’
“A big thanks to Tim for coming to our new premise, as soon as his review was out, we had a significant increase of traffic in our restaurant, calling and booking saying they have seen his post online. His review was really complete with details and great pictures too.”
Florian Nigen – Restaurateur – Chez Gaston by Rendez-Vous, and Rendez-Vous Bangsar
“Tim Chew has been ahead of the branding game for awhile now. He was one of the first few people I know who spotted how important influencer marketing was a few years ago and how big it will become one day. Today, influencer marketing is one of the best ways to build your brand and get your business known to consumers. MHB Digital is his brainchild and it has helped many brands elevate their business.”
Hansjeet Gill – Restaurateur – Tiki Taka
Some of the brands that we’ve worked with previously include Montblanc, Ball Watch, Panasonic, Sony, Leica, Fujifilm, Calvin Klein Watches & Jewelry (Swatch Group Malaysia), Nivea, Chevrolet, Olympus, Lenovo, Casio, Carlsberg, Johnnie Walker, GUESS, Dolce & Gabbana, Hugo Boss and Gucci fragrances, Givenchy, Ricoh, and many more.
We also have strategic media partnerships with many top brands such as SK-II, Shiseido, L’Occitane, Xiaomi, Calvin Klein fragrances (Luxasia), Kerastase, Nissan, Ice Watch, Storm London, and more! On a local level, we work with prominent brands like Celcom, Poh Kong, 1 Utama, Atria Shopping Centre, EcoWorld, Encorp, De Jouer, Beaute Library, Nomi Tomo, Shawn Cutler and numerous other brands in need of affordable digital publicity.
We provide cost-effective digital/ content/ social media/ influencer advertising packages to suit various brands and budgets, from independent stores to SMEs, all the way to MNCs and global brands.
For more info, head over to http://mhbdigital.com
To discover how we can help transform your business, drop me a line at firstname.lastname@example.org
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