Cars Peugeot

PEUGEOT Launches the New Futuristic & Young 208 (2019)

[Automotive News]

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Building on its 208-year history, PEUGEOT is calmly and practically committing to the energy transition era by offering an exciting yet reassuring vision of the future with the launch of the new PEUGEOT 208 generation on 25 February 2018. The new model is distinguished by its keen design that brings with it a breath of youth and energy, and has three (3) different energy source options – electric, petrol or diesel. 

In addition to original, distinctive styling, new PEUGEOT 208 is also breaking ground with a new generation PEUGEOT i-Cockpit© including a 3D head-up display and myriad driving aids normally reserved for higher market segments.

The new PEUGEOT 208 asserts a youthful image and communicates all its energy, spontaneity that reflect the values of the PEUGEOT brand –   High Expectations, Style and Emotion. Its lithe appearance epitomises cheerful, sporty vitality, brimming with promise. Its sleek, quality, and assertive design is combined with distinctive innovation and technology.

The great story of our brand is moving forward with serenity and purpose. Treat yourself by choosing the trim level and the engine type of your new PEUGEOT 208.



New PEUGEOT 208 sits on the PSA Group’s latest generation vehicle platform, CMP (Common Modular Platform). Dedicated to segments B and C, this new vehicle base complements the EMP2 (Efficient Modular Platform).

The CMP platform is adaptable in terms of dimensions and engine variants. Accommodating all power sources, it will enable customers to select their preferred type of power train, a traditional combustion engine (petrol or diesel) or an electric motor.

The car was developed with economy was the watchword throughout the development phase. This new platform helps to limit new PEUGEOT 208’s CO2 emissions, due to a reduction in weight (30 kg lighter vs. the F1 platform), improved aerodynamics (levelled floor-pan, electronically controlled air inlets), reduced roll resistance (Class A tyres, reduced suspension friction), and
power train optimisation (improved combustion output, down-sizing, reduced mechanical friction, transmission extension and generalisation of Stop & Start).

The CMP platform also provides for increased comfort and safety levels; greater acoustic and thermal comfort on board, lower vibration levels, as well as driving aids normally reserved for higher market segments and unprecedented in the B segment.



The new PEUGEOT e-208 offers a lively, stimulating driving experience with its 100% electric engine with an output of 100 KW (136 bhp) providing  260 Nm of torque (available from 0 km/h) for instant reactivity, silent engine, zero vibration, technology display on central screen (real-time drive train functional display).

The new PEUGEOT e-208 includes three drive modes:

  • Eco: to optimise range
  • Normal: optimum comfort for everyday use
  • Sport: priority is given to performance and sensations, maximum power and torque (0 to 100 km/h in 8.1s)

Two (2) braking modes are also available via the gear lever with appropriate battery regeneration:

  • Moderate, providing a sensation close to that felt when braking with a combustion engine
  • Augmented, for controlled deceleration by means of the accelerator pedal

New PEUGEOT e-208 offers the best thermal comfort on the market with:

  • a high-power heater element (5 kW) powered by the HV battery,
  • a heat pump and automatic temperature control in the passenger compartment, providing the same comfort standard as in a vehicle powered by a combustion engine. Vehicle range is preserved due to improved power efficiency compared to conventional climate control,
    heated seats (according to version),
  • programmable thermal pre-conditioning, controlled from touch screen or remotely by the MyPeugeot® smartphone application. Besides comfort, this function allows vehicle range optimisation (the set temperature is reached more rapidly during start phases) and enables the optimum battery functional temperature to be attained sooner.

Interior and boot-space are identical to the ICE version. The batteries, which take up a volume of 220L, are distributed under the floor pan in new PEUGEOT 208.

The new PEUGEOT e-208’s running gear has been optimised and specific technical solutions have been applied (optimum mass distribution), enabling the car to achieve dynamic performances on a par with the combustion engine version.

The new PEUGEOT e-208 is fitted with a 50 kWh large-capacity battery enabling a vehicle range of up to 340 km, according to the WLTP (Worldwide harmonised Light vehicles Test Procedures) certification protocol and 450 km according to NEDC (New European Driving Cycle).  Linked to the passenger compartment cooling system, fluid-cooled temperature control enables fast recharging, optimised range and increased life-span.  This battery is guaranteed for 8 years or 160 000 km for 70% of its charge capacity.

There are three (3) charge modes:

  • using a conventional domestic socket or for a full charge in 16 hours, using a heavy duty Legrand® Green Up™   socket, supplied complete with charging cable,
  • from a Wall Box, providing a full charge in 5 hours 15 minutes for the three-phase version (11 kW) or in 8 hours for mono-phase (7.4 kW),
  • using a dedicated public charging terminal: battery thermal regulation permits the use of 100 kW chargers, 80% of the charge being reached in 30 minutes.

The new PEUGEOT e-208 can also be remotely charged if programmed via the Connected Navigation screen or using the MyPeugeot® smartphone application. This system also enables you to start or stop charging at any time and allows you to check the charge status.

PEUGEOT is launching a new service offering, based on three keystones:

  1. Easy-Charge or how to facilitate access to the different charging solutions:
  • A range of at-home or office charging solutions with a broad choice of equipment (heavy-duty socket, Wallbox, Smart Wallbox, etc.), a diagnostic service to assess the electric installation and plan for a better charging solution and final installation,
  • A public charge offering via Free2Move Services, including a charge pass giving access to over 85,000 charging points in Europe : pre-selection of terminals according to distance, speed and price of recharging. The connected navigation takes care of the guidance to the chosen terminal.

2. Easy-Move

  • Trip planner : a trip planning and organisational tool for long journeys via Free2Move Services ; proposal of the best routes taking into account the residual autonomy and the location of charging stations on the road. Sending the route to Connected Navigation allows to find this route within the vehicle,
  • Mobility Pass: extended and guaranteed mobility by means of a pass for a rental vehicle at any time as a function of requirements,
  • E-coaching: a tool in the MyPeugeot application that allows to receive advice on how to optimize the driving and the autonomy of new e-208.

3. Serenity

  • New digital journey simulators to promote discovery of the electric vehicle world on the PEUGEOT websites,
  • Special service contracts and road-side assistance, which may be included in a single finance package, to ensure peace of mind at all times,
  • A battery capacity certificate to facilitate vehicle resale with a guarantee of the vehicle’s battery charge capacity.


The new PEUGEOT 208 possesses a full range of cutting-edge, EURO 6.d-compliant petrol engines and EURO 6.d-temp-compliant diesel engines. Unique in segment B, PureTech 100 and 130 are available with the EAT8 eight-speed automatic gearbox.

Petrol, 3-cylinder, 1.2L cc engines:

  • PureTech 75 S&S BVM5
  • PureTech 100 S&S BVM6 or EAT8
  • PureTech 130 S&S EAT8

Diesel, 4-cylinder, 1.5L cc engine:

  • BlueHDi 100 S&S BVM6

For regions where emission control requirements are less stringent, engines fitted with a mechanical gearbox (BVM6) or automatic gearbox (EAT6) will also be available.



The new PEUGEOT 208’s exterior is distinctive and tasteful, revealing an expressive design with pleasing proportions. Longer, wider and lower than the current PEUGEOT 208, this new generation reveals a distinctive bodyline, suggesting sportiness with its clean, taut lines. There is also a clear touch of sensuality conferred by the wide shaped wings and overall body curves – a discreet balance between soft and firm.

From the side, the new PEUGEOT 208 reveals its pared-back windscreen that allows space for a longer, sculpted bonnet. To underscore the sporty look, the extreme-angled quarter light is perfectly aligned with the rear wheel arch. The GT Line or GT versions feature glossy black wheel arch flaring: this streamlines the body, making the wheel diameter appear larger. On these premium versions, the 17-inch wheel rims are adorned with screw-in, customisable inserts which improve the aerodynamic effect and reduce the un-sprung mass (-3.6 kg per vehicle).



Immediately recognisable, the front end is a clever blend echoing the visual signature of the lower section of new PEUGEOT and the Full LED 3-claw headlight signature (according to version). The front bumper is designed as a single contour containing a perfectly-integrated, single outlet radiator grill in the centre, bearing the iconic PEUGEOT Lion. The tip of the bonnet shows off the 208 badge.



As a follow-on from PEUGEOT 3008/5008/508, the rear end of new PEUGEOT 208 stands out with its black band running over the width of the boot lid, linking the 3-claw lights (which are also day-running). The design is exact, shapes are taut. The rear diffuser is available in a gloss black finish and, depending on the engine variant, may be enhanced by a chrome exhaust tail pipe.



In addition to standard body colours and the Black Diamond roof, the new PEUGEOT 208 has a range of tints which complement the vehicle’s energetic and dynamic character:

  • Metallic Faro yellow,
  • Triple coat Vertigo blue,
  • Elixir red with colour top-coat: this process deepens the depth of colour. The body shape is enhanced with reflections.


New PEUGEOT e-208 is adorned with instantly recognisable exterior signs:

  • Body colour-coded radiator grill,
  • Dichroic Lions (the Lions appear to change colour as a function of the angle of view),
  • “e-208 ” badge at the rear and an “e” on the rear wings.


Inspired by the PEUGEOT FRACTAL concept car, the new PEUGEOT 208 benefits from a new  generation of the PEUGEOT i-Cockpit® which features the same seamless 3-tier ergonomic structure as on the other models in the range.

Eye: all information is easy to see, carefully placed in the drivers field of view. Depending on the spec. level, the PEUGEOT i-Cockpit® 3D instrument panel display information that can be read at two levels. On the upper digital pad, information is projected in hologram form. The data is dynamic, being displayed closer or further to the driver’s eye as a function of importance or urgency, thus increasing reactivity by around half a second. Above the toggle switches in the central section, the touch screen is available in 5, 7 or 10-inch versions, depending on the spec. level and options selected.

Hands: all materials used are agreeable to the touch, gaps and alignments are minimal, tactile or physical controls are cleverly positioned. From the Active finish level (depending on the country), the dashboard is padded and the central section is embellished with a “carbon” finish. The compact steering wheel has been adopted from the higher market segments. The EAT 8 Shift and Park by Wire control is intuitive and ergonomic. The associated steering wheel paddle controls allow occasional manual gear-shifting without ever losing automatic mode.

Body: the passenger compartment forms a cockpit enveloping the occupants. The seats are exceedingly comfortable and easy to maintain.

Great attention was paid to the proportions and layout of the new PEUGEOT 208’s storage spaces. In addition to the door bins and glovebox, there are 3 storage areas along the vehicle (depending on version):

  • A large storage area under the armrest between the front seats,
  • An easy-access tray in front of the gear lever
  • A clever concealable storage space in the central console can be used to discreetly induction-charge a smartphone. The cover rear section is designed to enable a smartphone to the positioned in the open position.

The new PEUGEOT 208 is available in five (5) spec levels: Like, Active, Allure, GT Line and GT.



The high-end versions, GT Line and GT feature distinctive styling cues:

  • Full LED headlights with 3-claw lighting signature
  • Gloss black wheel arch trim and window weather strips
  • 17” alloy wheel rims with inserts
  • Neat passenger compartment details: black roof lining with Adamite overstitching, 8 ambient lighting colour options, sport seats, aluminium pedal assembly

Specially for PEUGEOT e-208, the GT spec. level is even more distinctive, with:

  • Exclusive Alcantara©/Greval gray upholstery in association with 3D technical mesh knit,
  • 17’ wheel rims with special inserts.



With Drive Assist, the new PEUGEOT 208 provides semi-automatic driving with its latest, best-in-segment generation of driving aids:

  • Adaptive Cruise Control, Stop & Go with the EAT8 (or Automatic Cruise Control Stop & Go) with adjustable inter-vehicle distance information. In a traffic queue, vehicle restarting is automatic if the stoppage lasts less than 3 seconds Otherwise, by a quick flip on the accelerator pedal or the tip of the steering column stalk, the function is re-initiated.  The function is available from 0 km/h. With the 30 km/h function available with the manual gearbox, following a braking operation bringing the vehicle to under 30 km/h, cruise control then is put on hold and the driver has to take over, use the clutch and brake until the vehicle comes to a full halt
  • Lane positioning assistance, whereby the driver can chose the lane position (associated with ACC Stop & Go)
  • Full Park Assist with Flankguard (with the EAT8 AGB). The system automatically manages steering, acceleration and braking when entering or leaving a parking space
  • Latest generation Automatic Emergency Brake Assist (detection of pedestrians and cyclists by day and night from 5km/h to 140 km/h) and warns of a risk of collision
  • Active lane (or verge) keeping assist with course correction from 65 km/h upwards
  • Driver Attention Monitoring, which detects the driver’s alertness on long journeys as from 65 km/h using steering wheel micro-movement analysis techniques
  • Automatic headlight dipping
  • Speed limit recognition and recommendation
  • Extended traffic sign recognition (Stop, No Entry signs)
  • Active Blind Spot Monitoring (with course correction). This function is available as from 12km/h
  • Electric parking brake


The new PEUGEOT’s Mirror Screen function is compatible with the MirrorLink™, Apple CarPlay™ and Android Auto™ connection protocols. An induction charging spot is conveniently positioned in the storage space under the central console and up to four USB sockets are available (including a type C).

TomTom® Traffic connected 3D navigation indicates the traffic conditions and risk zones in real-time.

New PEUGEOT 208 will be on the market in the autumn of 2019 and is to be shown for the first time at the Geneva International Motor Show. 

For more info, head over to

Photo credits: Peugeot


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