News – January 2018
Breitling Reaffirms its Partnership with the Breitling Jet Team
Breitling has supported the internationally acclaimed Breitling Jet Team since 2003, with the partnership alongside the aerial aerobatic specialists being an important expression of Breitling’s century-old association with flight.
When Léon Breitling built his first chronographs at the end of the 19th century, aviation was very much in its infancy, and significantly, the watchmaker’s own evolution and its veritable explosion of innovations mirrored that of the age’s intrepid visionaries and their dreams of flying. Within a couple of generations, aviation had come of age and Breitling, which had firmly established itself as a maker of sturdy precision timepieces, became the chronograph of choice for pilots around the world.
In the 1930s, Breitling introduced onboard chronographs intended for aircraft cockpits, and their popularity among aviators made them an obvious choice for military pilots. In 1952, Breitling launched its Navitimer wrist chronograph, which has been a favorite among aviation enthusiasts ever since.
Today, the brand’s long-established ties to aviation are spectacularly represented by its partnership with the Breitling Jet Team, whose breathtaking aerobatics have dazzled and delighted hundreds of thousands of fans around the world.
There is no doubt in the mind of Georges Kern, Breitling’s CEO since August of 2017, about the significance of the Jet Team to his brand. He says that the unique aerobatics team perfectly reflects the watchmaker’s legacy and its values. “We and the Breitling Jet Team are characterized by some striking synergies, notably technological achievement and mastery, aesthetic sophistication and human excellence. They are arguably the face of Breitling’s aviation heritage.”
The Dijon, France-based Breitling Jet Team has taken its aerial performances to distant international skies in recent years, dazzling audiences as far as Asia and North America. At airshows and in public demonstrations, the pilots of seven L-39C Albatros jet aircraft fly in close formation – often less than three meters apart – at speeds of 700 km/h (435 mph).
While Breitling is proud of its long, colourful history with aviation, the brand also creates dive and nautical timepieces, renowned for the design, precision, and performance of its watches. As Georges Kern says, “Breitling has proven itself as a partner in aviation for nearly a hundred years. But we’re looking forward to showing the world that the sky is definitely not the limit!”
For more info, head over to https://www.breitling.com/en/
Carlsberg Rings in Probably The Most Victorious New Year
This year, Carlsberg Malaysia honours the cultural Chinese traditions by featuring the auspicious colour red in all festive edition bottle caps and pull-rings of Carlsberg and Carlsberg Smooth Draught; and by rewarding consumers through “Probably The Most Victorious” promotion leading into the new lunar new year.
The “Probably The Most Victorious Year” campaign is inspired by the Chinese saying Qí Kāi Dé Shèng (齊開得勝), which means “flagging off victory of an undertaking” or “together, we achieve success”.
Carlsberg’s CNY greeting advertisement depicts four (4) auspicious red bottle caps burst out from Carlsberg and Carlsberg Smooth Draught bottles wishing everyone “Be Jolly Together”, “Abundance of Happiness”, “A Simply Satisfying Year” and “Cheers!” or “Yum Seng!” in Mandarin. When the four (4) key Chinese words are combined, it reads as “Probably The Most Victorious Year”.
Consumers and shoppers stand to win thousands of cash prizes and giveaways this CNY as part of Carlsberg’s “Yum Seng” promotions, “Probably The Best CNY Shopping Experience” and other related consumer promotions at participating outlets, supermarkets and hypermarkets. All bottle caps and can pull-rings of Carlsberg and Carlsberg Smooth Draught festive packaging will sport the eye-catching red colour with attractive prizes up for grabs.
Consumers who uncover the image of ‘88’ under the red bottle caps of Carlsberg and Carlsberg Smooth Draught big bottles stand a chance to win Bonus Prizes consisting of cash prize “ang pow” of RM88 each, with 8,000 prizes up for grabs; or one carton of 24-can Carlsberg Smooth Draught or Somersby Apple Cider, when they spot the respective brands’ logo printed underneath their red bottle caps, with 1,000 prizes for each brand across participating restaurants, coffee shops and food courts from Jan 1 to Feb 28, 2018.
At participating super- and hypermarkets, with every purchase of a 24-can Carlsberg or Carlsberg Smooth Draught CNY festive promo pack, consumers stand a chance to win oneyear complimentary supply of 24-can pack of Carlsberg or Carlsberg Smooth Draught, totalling 12 cartons, if one spots the promo code ‘CS’ underneath any of the colour red pullrings; or win a 4-can pack of Somersby Apple Cider if they spot the promo code ‘SA’.
Carlsberg’s “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays” is back by popular demand for the second consecutive year. Shoppers, who purchase RM200 worth of Carlsberg Malaysia’s products from selected AEON, AEON BiG, Giant and Tesco outlets, will qualify to participate in “Probably The Most Victorious Game” and stand a chance to have their CNY groceries, worth up to RM800 max, all paid for courtesy of Carlsberg, or win other fabulous prizes. This activity will be held on 13, 14, 20, 21, 27, and 28 January, and 3 and 4 February 2018.
Additionally, shoppers who purchase one or more cartons or combo deals of 4 sets of 4-can packs from the Carlsberg Malaysia’s premium brews such as Somersby Apple and/or Blackberry Cider, Kronenbourg 1664 Blanc and Asahi Super Dry will stand to redeem one Probably The Best reusable bag on a first come, first served basis from over 500 participating super- and hypermarkets during the promotion period.