The Mercedes-Benz STYLO AsiaFashionFestival 2016 (MBSTYLOAFF 2016) culminated on 6 March 2016 with a colourful showcase by some of Asia’s leading fashion designers themed “Sin-derella” and friends followed by an awards presentation to honour the best in the fashion industry.
The event kicked off with the opening speech by Mark Raine, Vice President of Sales & Marketing Mercedes-Benz, Malaysia. In his speech, Mr. Raine remarked, “Mercedes-Benz is proud to stand hand-in-hand with STYLO throughout this year’s festival as we continue to support the Malaysian and Asian fashion industry and the creative people who make it all happen. This year, the Mercedes Benz STYLO AsiaFashionFestival, is very timely set to coincide with the unveiling and showcasing of the new generation of Mercedes-Benz A-class vehicles, which has been on display here at Zouk over the past few nights of STYLO”.
Datuk Nancy Yeoh, President and CEO of STYLO International said, “Tonight, right here at the fabulous Zouk Kuala Lumpur, we are very proud to put together a showcase of the creative brilliance of fashion designers throughout Asia as well as the industrious creativity and capabilities of Malaysian footwear designers. We are also very excited to be presenting tonight, the Mercedes-Benz STYLO fashion awards in various categories to a very select group of recipients for their performance and contribution to the Asian fashion industry”.
“Through STYLO’s partnership with Mercedes-Benz, we hope to encourage and promote more undiscovered Asian fashion talent to the global fashion arena. I would like to thank Mercedes-Benz for their continued belief and support of STYLO, and am proud to share that STYLO’s partnership with Mercedes-Benz this year will not end here, but we will continue throughout this year, culminating our joint efforts in November this year with the Malaysia Fashion Week”, added Yeoh.
The Asian designer showcase featured fashion shows by:
· House of Chimmi Design (Chimmi Choden, Bhutan)
· ARTINA (Hasianna Lamira Rachel, Indonesia)
· Keith Kee (Malaysia)
· Sumate Classic of Models (Sumate Phunkaew, Thailand)
· Shairose Exclusive Outfits (Shairose, Pakistan)
· Edric Ong (Malaysia)
This was followed by a creative shoe showcase by the Malaysian Footwear Manufacturers Association (MFMA) as each piece of shoe was displayed by the models on a piece of pillow, culminating with the last model who came out wearing a resplendent shoe table with 17 pieces of shoes on it. Next up was local shoe designer Nelissa Hilman’s turn to wow the crowd with her fabulous shoe designs.
The winners of the Mercedes-Benz STYLO AsiaFashionFestival Awards include:
· Model of the Year 2016: Male – winner: Shah Efron. Award was presented by Cher Ng, Executive Director, Zouk KL
· Model of the Year 2016: Female – winner: Gao Min Sun. Award was presented by Datuk Seri Wong Chun Wai, Group Managing Director, The Star Publications
· Best Showcase Designer of the Year 2016: winner: Keith Kee. Award was presented by Mr. Mark Raine, Vice President, Sales & Marketing, Mercedes-Benz Malaysia
Reigning winner of the 2015 Mercedes Benz STYLO Designer of the Year, Fairus Ramdan presented a tribute the late pop-rock icon, David Bowie with a showcase complete with a flash mob, and a fashion show with models in the David Bowie look as they sashayed away to his most popular hit song “Let’s Dance”.
The last award of the evening was the MBSTYLOAFF Global Fashion Influencer Asia 2016 Award which was presented to a fashion icon who, through his or her involvement in fashion has helped put Malaysia on the international fashion map. The winner, Edric Ong was presented with his award by Datuk Prof (Dr) Jimmy Choo OBE (Honorary Advisor of STYLO AFF) together with Dr. Claus Weidner, President and CEO, Mercedes-Benz Malaysia.
Partners and sponsors of MBSTYLOAFF 2016 include Mercedes-Benz, Zouk KL@TREC (official venue), A Cut Above Group & Academy (official hairdresser), the Malaysian Hairdressing Association, the Malaysian Footwear Manufacturers Association, Empro Cosmetics and Diva Productions (official make-up).
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Photo credits: STYLO and author’s own