Most urbanites would be familiar with ck one which was launched 20 years ago. In fact, I used to have a bottle of the iconic fragrance. Calvin Klein launches a new fragrance targeted at millennials and celebrating the life of today’s youth who are bold, free, and diverse. They prefer thrilling experiences and meaningful connections between two people, living life one day at a time.
The new fragrance a dual-faceted scent making it suitable for both men and women, balancing two opposing forces: the strike of spicy electric freshness and the warmth of magnetic woods. a signature fragrance for an urban, alternative, new freshness.
The fragrance opens with noted of wasabi deepened by an underlying note of magnetic, creamy warmth. The fresh top note, which ck likens to the electricity of contact, is complemented by solar heat and a feeling of warm stones on a hot day. The energy of floral accords pulses through the heart with rich sensuality, while wet cobblestones bring a mineral splash to generate electric freshness. The drydown of jasmine is enhanced by the scent of vetiver and blends with the creamy fieriness of sandalwood and sensual musks, blending together to envelop the electricity of magnetic warmth.
The fragrance is complex while cool and natural, the result of two fragrance worlds merging together to create an exuberant, intimate and contrasted connection.
fragrance: urban woody fresh
top: wasabi, mandarin, violet leaf absolute
mid: wet cobblestones, orris concrete, rose absolute
dry: sandalwood, vetiver, incense
The bottle/packaging of the new ck2 reinterprets minimalism and the 2-part design unites male and female elements. a sleek rounded bulb of glass houses the juice and sits atop a solid square cap that also serves as a unit to maintain the bottle upside down. The bottle is a pure, transparent and futuristic design that is cool and gender-free.
ck2 is priced at:
eau de toilette spray 100ml RM289
eau de toilette spray 50ml RM219
deodorant stick 2.6oz/75g RM89
The ck2 line will be available globally beginning February 2016, and you can head over to the Centre Court in Mid Valley Megamall for the ck2 launch which will be happening from 21 to 27 March 2016. The roadshow is designed to bring you a thrill of your life with fabulous deals and exclusive experiences.
In conjunction with the launch of ck2, Calvin Klein organised a little bloggers session at Laser Battle in Berjaya Times Square and I brought over MHB’s Nicole Fu, Jenny Ma and Angelica to play laser tag with the other bloggers.