Watsons Malaysia CNY 2016 Campaign Launch
MHB’s Ashley Mah and I headed over to Yezi at The Roof for Watsons Malaysia’s Chinese New Year campaign launch on 7 January 2016. It was actually our first time to Yezi so we were rather looking forward to it. The highlight of the launch was Watsons Chinese New Year music video which featured the original song ‘Happy Beautiful Year’ and cameo appearances by more than 20 top Malaysian celebrities including Amber Chia, Leng Yein, Point Blanc, Dato’ Lai Meng, Dato’ Kee Hua Chee, Kit Mah, Nadine Ann Thomas, Nadia Heng, Hansen Lee, Juwei, Dr Shazril Shaharuddin, Reem Shahwa, Mark O’Dea, Nancy Marcus, Livonia Ricky, Stevensunny and Willy Tan.
“Chinese New Year is one of our important campaigns to continuously engage with our customers. Aside from the innovation of products available at our stores during the festive season, this year we are sending across the message of being beautiful inside and out, and at the same time showing the diversity of the people in our country living harmoniously together,” said Danny Hoh, Head of Marketing, Watsons Malaysia in his welcoming speech to the media.
The campaign features a song and music video which was performed live at the launch by the five main cast namely Annie Pang, Choong Lai Chan, Julie Chew, Vivian How and Winnie Ho. The five talents were casted in after a few rounds of audition with award winning production house Woo Hoo Pictures, who also co-directed and produced the music video with Watsons marketing team. The shooting of the music video took place in November 2015 at various locations.
“This music video showcases our favourite past times together which includes singing and dancing with lively music and at the same showing fun, laughter and humour in it,” added Danny on the making of the music video.
The music video was aired on national TV and on Watsons Malaysia’s YouTube and Facebook channels, garnering more than 300,000 views and 3,700 shares within 48 hours.
The Watsons ‘Happy Beautiful Year’ campaign is offering RM1,000,000 worth of prizes for the Scratch and Win to its members with any purchase worth RM50 in a single receipt.
“We hope during this New Year, our VIP members will find shopping experience at our stores a unique one. We hope the rewards will benefit them and at the same time sharing this to their family and loved ones,” Danny added in his speech.
Watsons customers too can enjoy the great sale up to 50% from 21 January onwards while shopping at Watsons stores can get you attractive gifts with purchases during the prosperous new year including a collectible red packets in four exclusive design, a limited edition cutlery set and a limited edition tiffin carrier.
Watsons VIP members can look forward to more rewards including lucky 888 new VIP members sign up can win more than 788,888 worth of VIP points. Eight (8) lucky members will receive RM800 worth of Oriental Restaurant vouchers each, while Watsons members on LINE, can look out for amazing RM5 worth of points giveaway to lucky 888 members.
For more information on Watsons Chinese New Year campaign and promotion, head over to www.watsons.com.my/cny2016
Photo credits: Watsons Malaysia and author’s own