GUINNESS® and Malaysia: Celebrating 50 Years Together
GUINNESS® Malaysia launched three limited-edition designs for its Foreign Extra Stout bottles and cans on 10 September 2015 at The Intermark in Kuala Lumpur. The designs were created specifically for the Malaysian market, and are part of the celebrations marking 50 years of GUINNESS® being brewed in Malaysia.
The three limited-edition designs are currently available in the market until November (or while stocks last), and are a departure from the brand’s iconic black and gold visuals. Each one depicts vibrant colours and intricate patterns, inspired by the wealth of history and culture Malaysia has to offer. The GUINNESS® inside though, remains the exact same formula that Malaysians are familiar with.
Each limited-edition design represents a distinct era in Malaysia’s journey – from the tribal roots, through to the age of independence, leading into the modern day and looking ahead to the future.
“It’s a very fitting way to celebrate the milestone of 50 years of brewing GUINNESS® in Malaysia,” said Bruce Dallas, Marketing Director at Guinness Anchor Berhad (GAB), “For the first time, we’ve created brand new limited-edition designs specifically for one country, drawing inspiration from its culture and its people. GUINNESS® has a long and storied relationship with Malaysia, so it’s particularly pleasing to be able to launch this world-first here.”
The new limited-edition designs were inspired by Malaysia; and were created for Malaysians, by Malaysians. Behind the designs are five (5) personalities from the Malaysian creative scene, who came together to explore the concepts of history, identity, and culture which have informed the new limited-edition looks.
The ‘Creative Council’ comprised of musician Edwin Raj (frontman of local band They Will Kill Us All), artist Donald Abraham, film director James Lee, graphic artist Lefty (Julian Kam), and photographer Vincent Paul Yong.
“Collaborations like this can be tricky,” noted Edwin, “but it all came together very well – we quickly came to a collective agreement on direction, and everything just took off from there.”
“It’s not every day you get to have that kind of creative energy in a room” added Lefty.
The limited-edition bottle designs mark 50 years since the first locally brewed GUINNESS® left the brewery at Sungei Way, the location where it is still brewed today. GUINNESS® remains the best-selling stout in the country, and Malaysian-brewed GUINNESS® has been previously recognized as the best in the world, beating more than 50 breweries worldwide to win the coveted “GUINNESS® League of Excellence” award five years in a row.
The three collectible limited-edition designs will appear on all bottles (325ml and 640ml) and cans (320ml) of GUINNESS® Foreign Extra Stout sold in Malaysia from now until November, while stocks last.
For more information, head over to http://www.facebook.com/guinnessmalaysia
Photo credits: Guinness Malaysia, and Andy Kho Photography (www.andykho.com)