MHB’s Angelica Tan and Andy Kho together with my friend Veron and I headed over to Publika KL on 24 July 2015 for the grand launch of Tsubohachi with its “Izakaya Restaurant” concept from Japan. Tsubohachi is the most famous traditional Izakaya chain restaurant in Japan and is now open in Malaysia promising a taste of something extraordinary with its unique dining concept.
The Tsubohachi restaurant brand has more than 300 outlets in Japan, popular for more than 40 years since it was first established in 1973 in Hokkaido.
The restaurant aims to provide Malaysian customers an authentic and traditional Japanese cuisine experience including the “Izakaya culture”, where working executives would gather for drinks and food as a form of relaxation after a long day of work.
First up was the launch ceremony in the centre concourse of Publika where there were the usual customary speeches, smashing the barrel of sake, and ribbon cutting before we headed to the restaurant.
“With this culinary concept bringing this gastronomically exciting experience for Malaysians, we wish to bring the authentic Izakaya concept for our diners and Japanese food enthusiasts to experience that authentic taste at Tsubohachi,” said Maverick Lee, Managing Director of Iccho Dining Sdn Bhd, the company established in Malaysia for this Japanese franchise.
“All the way from Japan, Tsubohachi is now open in Kuala Lumpur as a unique restaurant that offers a variety of an exciting range of food which blends with flavours and taste. It is simply remarkable to see how food unites cultures across countries, seeing that many Malaysians simply love Japanese cuisine,” said Tommy Lee, Executive Director of Iccho Dining Sdn Bhd.
Tsubohachi aims to bring in the core principles of Japanese restaurants in Japan:
Aji – Taste
We aim to bring an authentic Japanese dining experience to you, therefore the taste is very important. Most of our ingredients are imported from Japan and other countries to ensure that the food materials we use are of the highest quality and freshness.
Wa – Environment
We want you to experience how it is like to dine in an Izakaya restaurant in Japan. So our shop is designed by Japanese and it is based on his design from the Edo period.
Omotenashi – Hospitality
We wish to deliver the Japanese hospitality to you and hence we practice “Omotenashi”. “Omotenashi” is a unique Japanese approach to hospitality which involves the subjugation of self in service to a guest.
The interior of the restaurant was created by Japanese designer Nagahama Hatsuhito, while the cutleries are imported from Japan. The authentic Japanese menu was created by the restaurant’s Executive Chef from Japan, and features cuisine traditional Japanese cuisine for its menu selections for both lunch and dinners.
Diners will also get to experience the “Izakaya culture” by enjoying the drinks that are available in the restaurant, from Japanese beers to special cocktails designed for ladies. You can even ask them to recommend the drinks that go best with your food, pairing Japanese beers and sake to enhance the overall taste!
Tsubohachi is located at:
Telephone: 03-6206 5526
Photo credits: Andy Kho Photography (www.andykho.com) and author’s own