Victorinox Swiss Army (VSA) officially launched a new watch collection called I.N.O.X. at Tanzini, G Tower, Kuala Lumpur on 14 October, to celebrate the 130th anniversary of its parent company. I.N.O.X. is a new watch that pays tribute to the history and industrial know-how of VSA by showcasing the values that have made it famous: authenticity, strength, quality, expertise and Swiss design.
The name I.N.O.X. comes from the French word for stainless steel, the solid, durable and corrosion-resistant material that Victorinox adopted more than 50 years before it became the norm in the Swiss watch industry. The I.N.O.X. is as iconic as the Original Swiss Army Knife, bearing the hallmarks of Victorinox’s DNA.
The I.N.O.X. was launched in Kuala Lumpur by Mr. Francois Nunez, Product Director of Victorinox Swiss Army Watch and Ms. Kuang Ming Woon, General Manager of FJ Benjamin. Ms. Kuang Ming Woon, General Manager of FJ Benjamin said, “Victorinox Swiss Army Watch is very proud to introduce to Malaysians a trailblazing new innovation that pays tribute to the 130-year history and industrial expertise of the brand.”
Mr. Francois Nunez, Product Director of Victorinox Swiss Army Watch explained during his presentation that an exceptional celebration requires an exceptional watch, “I.N.O.X. demonstrates a level of robustness never before achieved in watchmaking. Designed to withstand unusual stress, it has passed with flying colors a ruthless battery of 130 strength tests. The number, 130, was not chosen randomly. Beyond the standard certification tests of the Swiss watch industry, a series of new tests was developed specifically for I.N.O.X. They reflect Victorinox Swiss Army’s passion for pushing boundaries and imposing new rules on resistance.”
In its quest to achieve ultimate strength, the brand’s testing team sacrificed no fewer than 421 I.N.O.X. prototypes over a period of six months. Driving the research was a single philosophical question: what does it take for a Swiss-Made watch to become a Victorinox Swiss Army watch?
As Mr Nunez was wearing an I.N.O.X., a member of the media challenged him to prove how tough it was and he promptly took it off and stood on it to the amazement of everyone in the room.
Here are some of the crazy tests (out of the 130 watch tests were run without the protective bumper) the I.N.O.X. went through:
- 8 tons compression under a hydraulic press; I.N.O.X. can also resist of being driven over by a truck of 25 tons or a military tank weighing up to 64 tons
- Temperatures ranging from -57 ° to +71 ° Celsius. This corresponds to the standard set by the US Army for the manufacture of missiles. Nothing comparable exists in the world of watchmaking;
- Salt spray corrosion or chemical attacks of all kinds of fuels, oils, solvents, cleaning products, insecticides… including a sulfuric and nitric acid solution. Again, a standard not for watches but for the military, borrowed from the US Army;
- A fall of 10 meters onto a smooth concrete surface. This is the equivalent of a drop from a 3-floor building, with an impact speed of 50 km / hour;
- Exposure to a flame at a distance of 5mm for more than one minute, which corresponds to a temperature of +1,200 degrees Celsius;
- Glacial cold. The watch will function non-stop and without complaint, even when frozen in ice for 168 hours;
- Extreme conditions at a stratospheric altitude of 21,300 meters, which is twice the height at which the airliners fly
The tests were also made to be relevant to everyday life: the I.N.O.X., will emerge unscathed after two hours in a washing machine at 90° C and with full spin cycle.
The I.N.O.X.’ is elegant yet sporty with a 43 mm stainless steel case that is enhanced by a skillfully polished hexagonal bezel. The timepiece is available in three colours (black dial and bracelet, khaki green dial and bracelet, navy blue dial and bracelet), and can be further personalized with a protective bumper. The removable protector is made from silicone and nylon, and allows you change the watch’s look to match your mood, making the I.N.O.X. a very versatile timepiece indeed.
I.N.O.X. is the precursor to a new collection that will be developed next year.
- Swiss made reinforced case in stainless steel (43mm)
- Scratch-resistant sapphire crystal with triple anti-reflection treatment
- Water resistant to 200 meters (20 ATM / 660 feet)
- Removable black silicone and nylon bumper
- Screwed-on stainless steel caseback
Dials and Straps:
- Black dial, black rubber strap
- Khaki green dial, khaki green rubber strap
- Navy blue dial, navy blue rubber strap
- Stamped indexes + luminescent hour and minute hands
- Military time on the flange
- Date window at 4:30
Movement: Swiss-made Ronda 715
Each purchase of the I.N.O.X. comes with a protective bumper and a Free Strap kit containing a Nato strap and a special tool to change the rubber strap.
To locate an authorised dealer store of I.N.O.X., head over to – http://www.victorinox.com/ch/content/store_finder
I also took the opportunity to check out some other Victorinox Swiss Army watches that were on display during the launch especially those with steel bracelets which I typically prefer.