Guinness changes things around this year with a move away from Arthur’s Day celebrations which have been running since 2009 with a new campaign called GUINNESS® Amplify: Music Made of More which celebrates the remarkable journey of talented, dedicated and passionate musicians. GUINNESS® Amplify: Music Made of More will feature six (6) live shows in six (6) weeks in locations across Peninsular Malaysia, with a special grand finale show featuring an international star to be held in KL Live.
Admission to the six (6) shows in the GUINNESS® Amplify Live Tour will be free of charge and on a first-come, first-served basis, and will feature special promos on GUINNESS® throughout the night where you can buy a GUINNESS® at only RM10.00! Furthermore the first two-hundred (200) customers, will be entitled to a GUINNESS® stamp card where two (2) GUINNESS® purchased will get you one (1) GUINNESS® free!
This new campaign will showcase 14 of Malaysia’s best acts including Kyoto Protocol, Paperplane Pursuit, OJ Law, Froya, and An Honest Mistake. The campaign kicks off on Saturday 6th September at The Bee, Publika, where the special guest will be US singer-songwriter Howie Day, known for his smash hits ‘Collide’, ‘She Says’. Howie will be joined on stage by local music heroes Kyoto Protocol and Paperplane Pursuit.
We got to witness a special live performances by Paperplane Pursuit and Darren Ashley from Dash, two of the local acts involved in the campaign.
“GUINNESS® Amplify: Music Made of More is an expansion of our brand positioning, ‘Made of More’, where we celebrate the talent, dedication and passion of extraordinary musicians. These are musicians who feel so passionate about the music they make, they let nothing stand in their way. They are musicians ‘Made of More’ and we are proud to give them a platform where they can showcase their ability and bring their music to hearts of Malaysians”, said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.
The shows will take place at the following venues and dates:
September 6 – The Bee @ Publika, Kuala Lumpur
September 13 – Rabbit Hole @ Changkat, Kuala Lumpur
September 20 – Bierhaus @ Austin, Johor
An Honest Mistake
September 27 – Foley’s @ Oasis Damansara, Petaling Jaya
October 4 – Soho Gastro Pub @ Precinct 10, Penang
October 11 – Laundry Bar @ The Curve, Petaling Jaya
They Will Kill Us All
To find out more details on the GUINNESS® Amplify Live Tour, and see how you can get some exclusive tickets to the grand finale show, head over to www.amplify.com.my
Photo credits: Guinness Anchor Berhad and author’s own