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Tiger Beer launched the first ever radler in Malaysia – the new Tiger Radler at KL Live on 5 December 2013 and Andy, Vivian, Estelle and myself headed over to witness the launch. Estelle, Andy and I have actually already tasted the new Tiger Radler at the Tiger FC viewing party at Souled Out on 1 December – https://timchew.net/2013/12/05/tiger-fc-big-away-game-at-souled-out-011213/
This new variant of Tiger Beer combines the taste of Tiger Beer with the zesty flavour of natural lemon juice to produce a beverage that is highly refreshing abet a bit too sweet for my palate (I’m a traditional beer drinker who prefers a strong hops/ bitter flavour).
The Tiger Radler launch event also featured a consumer launch party after the media press conference, and guests happily helping themselves to this sophisticated European-style drink that has a distinctive cloudy look that makes it instantly distinguishable from normal Tiger Beer.
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A note to beer drinkers, the refreshing Tiger Radler contains only 2% alcohol, tastes like shandy/ lemonade and retails at the same price as Tiger Beer.
Tiger Radler will be available in pubs, bars, restaurants & coffeeshops across the country from December 2013 onwards, as well as in East Malaysia by March 2014 at the same retail price point as Tiger Beer.
For more information, head over to the Tiger Radler website http://www.doublerefreshment.com.my or http://www.facebook.com/TigerBeerMY
Photo credits: Andy Kho Photography (www.andykho.com), Guinness Anchor Berhad, and author’s own
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