Tiger Radler Launch @ KL Live 061213
Tiger Beer launched the first ever radler in Malaysia – the new Tiger Radler at KL Live on 5 December 2013 and Andy, Vivian, Estelle and myself headed over to witness the launch. Estelle, Andy and I have actually already tasted the new Tiger Radler at the Tiger FC viewing party at Souled Out on 1 December – https://timchew.net/2013/12/05/tiger-fc-big-away-game-at-souled-out-011213/
This new variant of Tiger Beer combines the taste of Tiger Beer with the zesty flavour of natural lemon juice to produce a beverage that is highly refreshing abet a bit too sweet for my palate (I’m a traditional beer drinker who prefers a strong hops/ bitter flavour).
The Tiger Radler launch event also featured a consumer launch party after the media press conference, and guests happily helping themselves to this sophisticated European-style drink that has a distinctive cloudy look that makes it instantly distinguishable from normal Tiger Beer.
A note to beer drinkers, the refreshing Tiger Radler contains only 2% alcohol, tastes like shandy/ lemonade and retails at the same price as Tiger Beer.
Tiger Radler will be available in pubs, bars, restaurants & coffeeshops across the country from December 2013 onwards, as well as in East Malaysia by March 2014 at the same retail price point as Tiger Beer.
Photo credits: Andy Kho Photography (www.andykho.com), Guinness Anchor Berhad, and author’s own