Asia New Star Model Contest – Face of Malaysia 2014


The grand finale of the Asia New Star Model Contest – Face of Malaysia 2014 was held at Paradigm Mall on 29 November 2013 in an event hosted by Daphne Iking, Amelia Henderson, and Clyde Lim, and witnessed by special guest Yang Eui-Sig – Chairman of KMA.

From over 500 online applicants, 100 were called back for the live audition, but only 20 were named as finalists. After stages of challenges and eliminations, only the last 14 standing are in the running to become the next Face of Malaysia. After three months of activities – which included live auditions; debut appearances at a press conference; makeover session; professional training sessions covering basic makeup, basic hair styling, the art of posing, and catwalk; challenges involving photo shoots, runways, styling, hosting, and video commercials – it all culminated in the grand finale where one male and one female will be chosen to represent Malaysia.

The finalists strutted their stuff on the runway in various outfits – namely casual wear by Kitschen and IM by Emmanuel, as well as evening couture wear and men’s suit by Keith Kee Couture. The 300 strong audience was notably excited as the finalists appeared in corsets by Neubodi, while the males appeared topless, showing off their toned and muscular frames respectively.

This year, FOM also branched into the format of an online reality show, in which nine webisodes were aired on its official YouTube channel [AMFA Malaysia – http://bit.ly/1ecrx7r%5D beginning from late September.


Amber Chia and Benjamin Toong were part of the panel of judges
Amber Chia showing how it's supposed to be done!
Amber Chia showing how it’s supposed to be done!



Coco Siew Zhi Shing and Josh Yen Yoong Che
Coco Siew Zhi Shing and Josh Yen Yoong Che
Coco Siew Zhi Shing and Josh Yen Yoong Che with their respective first runners-up, Carmen Liew Jia Wen and Anthony Pang Chun Sen
Coco, Josh, Carmen, and Anthony, will be competing at the annual Asia New Star Model Contest (ANSMC), which will be held in conjunction with the 9th Asia Model Festival Awards, this coming January in Seoul, Korea. A beaming Amber Chia who is also the exclusive KMA representative for Malaysia remarked, “This is the third year straight where Malaysia will have representatives competing at the ANSMC, and what an excellent opportunity this is for them to make their marks internationally”.


Both winners received an all-expenses paid trip to Seoul, and will also become the 2014 faces of Paradigm Mall, in which they will be walking as celebrity models for the Paradigm Mall Fall/Winter 2013 fashion week. Additionally, they will each also walk away with products from Philips and Neubodi; return Air Asia tickets to Hanoi, Vietnam; modelling courses from Amber Chia Academy; and a fashion spread with Keith Kee Couture.

The Asia New Star Model Contest 2014 – Face of Malaysia is proudly supported by Paradigm Mall in their capacity as title presenter. Other generous sponsors include Air Asia (Official Carrier), Arirang – Korea’s Global TV, Amber Chia Academy (Official Makeup Academy), Runway Productions (Official Event Company), Sapporo (Official Beverage), Butter Factory, Philips, Premiere Hotel Bukit Tinggi, Occam Studios, Celeb Trendz (Official Hair), Neubodi, Real Pixel Studio, Kitschen, IM by Emmanuel, Keith Kee Couture, D’italiane Kitchen, A Loft of Things, Aim Max Media, and Custom Made.

More info at https://www.facebook.com/amfa.malaysia

Photo credits: Amber Chia Academy


About Tim Chew

Managing Editor and Founder of MHB Digital - http://mhbdigital.com More than 15 years of media, marketing, and management experience with various media owners and publishers.

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