[Event]

The event venue was an outdoor area on the 6th floor of the Intermark.

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Now 7 November 2013 was a very busy night for Andy Kho and I however we definitely made time to head over to The Intermark, Kuala Lumpur for the unveiling of Guinness Foreign Extra Stout’s signature new look. The new look is the latest step forward to bolster GUINNESS’ position as the most distinctive beer in the world, and amongst Malaysia’s favourite brews. Guinness was created by Arthur Guinness in 1759 and is available in more than 100 countries worldwide, with over 10 million glasses of Guinness consumed day around the world and 1.8 billion pints are sold every year.

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Our partner in crime for the night – the pretty Veron, dressed to match the occasion!

GAB’s Hans Essaadi and Bruce Dallas officiating the launch. Check out the video below for the cool launch gambit.

The new design features metallic gold finishes, the standout yellow racetracks of colour and the layering of contemporary typography, while the iconic “bull dog” (you know how your uncles and grandfathers will refer to Guinness as “aw kow” or “black dog”? Well that’s why) remains on the neck label as the classic icon of Guinness in Malaysia, and to round things off the Arthur Guinness’ signature is a reminder of the drink’s founder and heritage.

“It’s the first major package redesign for the brand in decades. We are definitely excited about the new look and we did so because we wanted the look of the bottle to reveal a contemporary look for the brand, reflective of its modern and young base of drinkers today”, said Bruce Dallas, Marketing Director of Guinness Anchor Berhad. “And, while the Guinness packaging may have an updated look, what’s inside the bottles and cans is still the same authentic taste that comes from St. James’s Gate in Dublin.”

In Malaysia, Bruce said that the brand has undoubtedly become one of the longest established and loved beer brands. “Guinness Foreign Extra Stout is a combination of tradition and heritage, having cemented its position as the nation’s much loved brew over the past 140 years. Its distinctive bittersweet palette delivers an extraordinary drinking experience. Those who look for a more rewarding drinking experience, the normal pale beers will find that a chilled GUINNESS is both striking and refreshingly crisp – definitely the most distinctive beer in the world.”

We got to enjoy a delicious buffet dinner and also these lovely Guinness cocktails which I suspect were a combination of Guinness Foreign Extra Stout and Baileys!

The cute Agnes Chong with the new bottle

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The new look will include Guinness Foreign Extra Stout pint and quart bottles, as well as the 500ml and 320ml cans, which will be available in the Klang Valley and nationwide from 7th November 2013 onwards.

More info at http://www.guinness.com/en-my/ or https://www.facebook.com/guinnessmalaysia

Photo credits: Andy Kho using the Leica C, Guinness Anchor Berhad, and author’s own

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Published by Tim Chew

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