Now 7 November 2013 was a very busy night for Andy Kho and I however we definitely made time to head over to The Intermark, Kuala Lumpur for the unveiling of Guinness Foreign Extra Stout’s signature new look. The new look is the latest step forward to bolster GUINNESS’ position as the most distinctive beer in the world, and amongst Malaysia’s favourite brews. Guinness was created by Arthur Guinness in 1759 and is available in more than 100 countries worldwide, with over 10 million glasses of Guinness consumed day around the world and 1.8 billion pints are sold every year.
“It’s the first major package redesign for the brand in decades. We are definitely excited about the new look and we did so because we wanted the look of the bottle to reveal a contemporary look for the brand, reflective of its modern and young base of drinkers today”, said Bruce Dallas, Marketing Director of Guinness Anchor Berhad. “And, while the Guinness packaging may have an updated look, what’s inside the bottles and cans is still the same authentic taste that comes from St. James’s Gate in Dublin.”
In Malaysia, Bruce said that the brand has undoubtedly become one of the longest established and loved beer brands. “Guinness Foreign Extra Stout is a combination of tradition and heritage, having cemented its position as the nation’s much loved brew over the past 140 years. Its distinctive bittersweet palette delivers an extraordinary drinking experience. Those who look for a more rewarding drinking experience, the normal pale beers will find that a chilled GUINNESS is both striking and refreshingly crisp – definitely the most distinctive beer in the world.”
The new look will include Guinness Foreign Extra Stout pint and quart bottles, as well as the 500ml and 320ml cans, which will be available in the Klang Valley and nationwide from 7th November 2013 onwards.
Photo credits: Andy Kho using the Leica C, Guinness Anchor Berhad, and author’s own