News – Smashies Burger Launch, MY Hennessy App Launch, Heineken Green Room

[News]

Smashies Burger Launch

With the so called gourmet-burget joints springing up like mushrooms all over the Klang Valley I knew I had to go for this one as I’m quite a fan of burgers as my partner will tell you (she’s into healthy-eating so don’t think I can take her for any unless the burger is made of vege or something).

So off I went to Metro Genting along Jalan Genting Klang on 8 July 2013 with MHB’s Choo Mei Sze to see what all the fuss was about.

Mei Sze and I waiting for the event to start

Woah looks like Barak Obama wants some Smashies Burger too!

That was an interesting launch gambit. Anyway after the speech and opening ceremony our burgers were finally sizzling on the grill. — That was an interesting launch gambit. Anyway after the speech and opening ceremony our burger patties were finally sizzling on the grill.

On to the final step of the production line

The kitchen is pretty open and more importantly clean!

The most basic burger - I am Single - consisting of a beef/ chicken pattie with cheese in a black bun. BTW the buns colours are derived from all-natural ingredients so no worries about eating colouring here. The one I tried had a chicken pattie which was pretty juicy. — The most basic burger – I am Single – consisting of a beef/ chicken patty with cheese in a black bun. BTW the buns colours are derived from all-natural ingredients so no worries about eating colouring here. The one I tried had a chicken patty which was pretty juicy.

Shroom Bomb - double fried portobello patties, mozarella + cheddar cheese and tartar sauce barely held in a red bun. Oh I so liked this one and I'll show you why... — Shroom Bomb – double fried portobello patty, mozarella + cheddar cheese and tartar sauce barely held in a red bun. Oh I so liked this one and I’ll show you why…

Look at the cheese oozing out! The mushroom pattie was tasty and tender! — Look at the cheese oozing out! The mushroom patty was tasty, crispy and tender!

Annoying Orange - single pattie, cheese, hashbrown, egg, and beef bacon in an orange bun. It's like a whole American breakfast in a burger! I like this one but it's rather hard to eat then I recalled the name of the joint - Smashies Burger. So with that I compressed the burger into a size that would fit into my mouth. Heaven! — Annoying Orange – single patty, cheese, hashbrown, egg, and beef bacon in an orange bun. It’s like a whole American breakfast in a burger! I like this one but it’s rather hard to eat then I recalled the name of the joint – Smashies Burger. So with that I compressed the burger into a size that would fit into my mouth. Heaven!

Portobello Fries - Mei Sze couldn't get enough of this one. — Portobello Fries – Mei Sze couldn’t get enough of this one.

Dreaming of more Portobello Fries Mei Sze?

Mei Sze with the "president" — Mei Sze with the “president”

Smashies Burger is actually locally owned and the name comes from the burger patties which are made by “smashing” a ball of pure ground beef/ chicken on the grill, and searing in its natural juices to lock in the taste.

Smashies Burger is located at:

Lot 126-G-5, Metro Genting,

Jalan Genting Klang, Setapak,

53300 Kuala Lumpur,

Malaysia.

More info at https://www.facebook.com/SmashiesBurger

Upcoming Event – MY Hennessy App Launch

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Hennessy V.S.O.P. is launching a new circuit of parties called MY Hennessy Nights, starting this July onwards, with the goal of taking the clubbing experience in Malaysia to the next level.

The first of eleven MY Hennessy Nights will take place at The Butter Factory on July 25, which will also see the launching of the MY Hennessy App, which allows clubbers to get real-time updates on the biggest parties and events, the latest news on the hottest nightspots and DJs, as well as a camera function for users to capture their memorable Hennessy moments.

The MY Hennessy app will also allow users to accumulate points that can be exchanged for merchandise from Hennessy V.S.O.P.

Clubbers also stand to be rewarded with various perks and exclusive merchandise from Hennessy V.S.O.P. by simply completing various challenges during the MY Hennessy Nights.

This new circuit of parties promises the trademark (Hennessy V.S.O.P. throws some kick ass parties like the H-Artistry series and will undoubtedly bring it’s expertise to this new campaign) Hennessy V.S.O.P party experience by bringing in some stellar music acts from Malaysia and Taiwan, to entertain clubbers while they party and enjoy Hennessy V.S.O.P.

Local acts, MC M.I.O and VDJ X Marc, will be performing at the launch party on 25 July while Taiwan’s hot DJ Ellie will headline the night with her unique spin off beats and basslines.

During the launch, clubbers will also stand a chance to walk home with lucky draw prizes that include 1 x 1.5L, and 4 x 70Cl bottles of Hennessy V.S.O.P. Exclusive invites to the first MY Hennessy Night can be obtained from The Butter Factory.

More info at https://www.facebook.com/HennessyMalaysia

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Heineken Green Room @ KL Live

It’s been a while since I attended a Heineken Green Room party. This time it was held on 15 June at KL Live.

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Speaking of Heineken. There’s a Heineken contest running.

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Heineken is challenging Malaysians to be a traveler, not a tourist with an all-expense paid trip to Las Vegas that will be an experience that features more than bright lights, illustrious parties and elaborate shows that are synonymous with Sin City – Heineken promises to take you on a voyage off the beaten path.

All you need to do is to make your way to any Heineken participating outlet and do the following:

Heineken ‘Legendary Traveler’ Contest

1. Purchase 2 buckets OR 8 pints of Heineken to get an entry ticket at participating Heineken outlets

2. Complete the entry ticket with your details and correct answer

3. Drop the entry ticket into the official entry box at participating Heineken outlets

“Legendary travels are not calculated, planned or premeditated. Millennial consumers are drawn to challenges and Heineken wants to go further than inspiring men to travel – we want to give them the opportunity to go beyond the borders of their comfort zone,” said Ms. Jessie Chuah, Marketing Manager of Heineken Malaysia

The Las Vegas experience is in line with the beer brand’s latest global campaign ‘Voyage’, the fifth installment of the Heineken ‘Legends’ campaign which aims to inspire its drinkers to push their boundaries and immerse themselves in an worldly experience unlike anything they’ve done before.

“Voyage highlights Heineken’s flair to continuously deliver world class experiences and our latest campaign rewards 15 Malaysians to an unprecedented adventure to Las Vegas worth RM800,000,” Ms. Jessie added.

To uncover legendary explorers that display their true character, Heineken is running its most daring social experiment yet by testing what men are truly made of when they are taken out of their daily lives and dropped into the great unknown.

The result is ‘Dropped’, a series of episodic adventures following fearless explorers plucked from across the world and literally dropped in the middle of nowhere with nothing but the most basic of supplies and direction, forcing themselves to discover their own limits and conquer their fears.

The series featuring four ‘Dropped’ voyages with three episodes, so far has seen sun-loving Spaniard Rikar in the freezing Alaskan tundra and subsequently Greek yoga instructor Stavros in the middle of the Cambodia jungle using every ounce of charm, vigor and wit to get themselves back home.

Check out their adventures on the Heineken ‘Dropped’ YouTube channel http://www.youtube.com/heinekendropped

The Heineken ‘Legendary Traveler’ contest runs from 1 – 31 July 2013.

For more info head over to http://www.facebook.com/Heineken