Kirin Ichiban Media Preview Dinner

[Event]

Headed down to KL on 26 June 2013 with MHB’s Jiayeen to meet Andy Kho at Daikanyama along Changkat Bukit Bintang in Kuala Lumpur for the Kirin Ichiban Media Preview Dinner. Now Andy and I are quite big fans of good beers and we had (surprisingly) never really tasted Kirin beer before therefore we were quite excited about this event.

Add to that the fact that we were testing out the not even launched Panasonic Lumix G6 that had been loaned to us and we had double the reason to be excited!

The brewing of KIRIN beer began back in 1888 under Japan Brewery. In 1907, Japan Brewery changed its name to Kirin Brewery which managed to maintain more than 60% market share in Japan from 1973 to 1986. The year 1990 marked the birth of KIRIN ICHIBAN, a unique brew made exclusively from the first press of the wort and finally it has made it’s way to our shores!

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Jiayeen with her bottle of Kirin Ichiban which is the No.1 all malt beer in Japan
Jiayeen with her bottle of Kirin Ichiban which is the No.1 all malt beer in Japan
100% malt, first press beer. Kirin Ichiban is brewed from only malt, hops and water. Unlike other beers, only the first press of the wort is used.
Kirin Ichiban is brewed only from malt, hops and water. Unlike other beers, only the first press of the wort is used thus giving it it’s signature is crisp flavour while maintaining all the rich flavor of the malt.
Kirin Ichiban's unique production process
Kirin Ichiban’s unique production process

KIRIN ICHIBAN is brewed only from malt, hops and water and unlike other beers, only the first strain of the wort (malt liquid) is used.

The word “Ichiban” means “first” and “best” in Japanese and is added to the name due to the process above.

“Ichiban Shibori” is a unique method of brewing beer at its purest from a single pure ingredient: 100% malt and it is this technique that gives KIRIN ICHIBAN a unique taste and flavor found nowhere else in the world.

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And this makes KIRIN ICHIBAN the perfect accompaniment to Japanese food – known for its subtle and delicate flavors – or any of the world's other cuisines.
KIRIN ICHIBAN is billed as the perfect accompaniment to Japanese food, known for its subtle and delicate flavors or any of the world’s other cuisines.
And so we had a degustation menu to go with the Kirin Ichiban beer!
And so we had a degustation menu to go with the Kirin Ichiban beer!
Tuna and salmon sashimi
Tuna and salmon sashimi with the Thai style Ceviche dressing
Which went with the Thai style Ceviche dressing
Century Egg chawanmushi
Deep fried tofu
Deep fried tofu
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Soft shell crab topped with salmon
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Grilled capsicum with cream cheese and anchovy paste, Japanese rolled omelette, seared prawn with garlic relish (L-R)
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Kirin infused ice cream!
We enjoyed all the dishes with lots of Kirin Ichiban
We enjoyed all the dishes with lots of Kirin Ichiban which brought out the flavours of the food.
Jiayeen and Andy testing out the most important function of a camera for girls - can it take selca pics? Well it passed with flying colours!
Jiayeen and Andy testing out the most important function of a camera for girls – can it take selca pics? Well it passed with flying colours!
After dinner we proceeded upstairs for the After-Party featuring DJ Mario Schizo on the decks
After dinner we proceeded upstairs for the After-Party featuring DJ Mario Schizo on the decks
Jiayeen made a new friend!
Jiayeen made a new friend!
Kirin Ichiban is synonimous with “fulfillment” and “happiness”.
Kirin Ichiban is synonimous with “fulfillment” and “happiness”.

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For more info visit Tong Woh Enterprise which is the local distributor of Kirin Ichiban – http://www.tweinc.com.my/

Photos by Andy Kho using the Panasonic Lumix G6 with kit lens.

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Published by Tim Chew

Managing Editor and Founder of MHB Digital - http://mhbdigital.com More than 15 years of media, marketing, and management experience with various media owners and publishers.

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