Club Asahi Miami @ Soju Room Penang

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I always look forward to partying in Penang. Maybe because it’s my mother’s hometown or because of the delicious food or beautiful girls or perhaps a combination of all three factors.

In any case I rarely need much convincing to head over for a good party in Penang what more one that was billed to be a new, unique platform to be entertained, be inspired and be in the forefront in igniting endless possibilities. Club Asahi promised one heck of an awesome night for clubbers by making every possible effort to raise the Malaysian clubbing scene into the next level.

And so I eagerly met up with Andy, Stephanie and Kate on a slightly hazy Friday the 21st of June 2013 morning in KL and we began our roadtrip up to Penang. Six (6) hours and one crazy jam later and we were crossing the Penang bridge and quickly checked-in to our hotel to prepare for the party.

Luckily Penang was spared from the haze and its blue skies were a welcome sight for us. While the girls were busy putting on their make-up and what not, I quickly ran across the road to grab a quick fix of Penang Hokkien Prawn Noodles! Craving satisfied for the moment.

Anyway it was soon time to head over for dinner before the party.

A delicious dinner at the restaurant right opposite Soju Room in Penang Times Square. Always make sure you eat before you drink so you can enjoy the party!

While waiting for the media tour we amused ourselves by taking pics outside the venue like this one with the huge Asahi Hummer! That's probably how they roll in Miami baby! — While waiting for the media tour we amused ourselves by taking pics outside the venue like this one with the huge Asahi Hummer! That’s probably how they roll in Miami baby!

Customary photo at the photowall. We were then ushered down the red carpet into Soju Room and along the way I noticed Carlsberg’s (Asahi is brewed and distributed by Carlsberg Malaysia here in Malaysia) Drink Responsibly booth that had ambassadors educating guests on the importance off not drinking and driving. (At the end of the night mineral water was provided to guests and you could even check your blood alcohol level through the personal breathalyzer tests and if you were over the legal limit you were provided taxi company telephone numbers so you could do the sensible thing and take a taxi home.

Hot Asahi promoter — A smokin hot Asahi girl!

First up we were taken to the mini-press conference where we got to meet the DJs and ask them some questions about their performances. That’s Kryoman in the silver jacket and DJ Hendrix in the red Miami Heat basketball jersey he was pretty pleased that the Heat won the 2013 NBA championship.

Then we were ushered into the main party area where the party was already in full swing

It wasn't long before we were settled in the VIP area and with an icy cold bottle of Asahi Super Dry in hand started to party the night away! That's MHB's Kate with Steph and Steph's DJ friends. Steph is like MHB's resident party queen. No matter which (reputable) club you go to she'll always know people there! — It wasn’t long before we were settled in the VIP area and with an icy cold bottle of Asahi Super Dry in hand started to party the night away! That’s MHB’s Kate with Steph and Steph’s DJ friends. Steph is like MHB’s resident party queen. No matter which (reputable) club you go to she will always know people there!

Lots of ice-cold Asahi Super Dry for us the whole night! But remember - always know you limits and drink responsibly! — Lots of ice-cold Asahi Super Dry for us the whole night! But remember – always know you limits and drink responsibly!

Spotted my fav pair of Penangite sisters - Evonne and Elene Ong — Spotted my fav pair of Penangite sisters – Evonne and Elene Ong

MHB's Chammaine Tan was back from the states for her summer holiday — MHB’s Chammaine Tan was back from the states for her summer holiday

All the while the party was hopping with Soju Room's own DJs and performances opening the show. This was followed by sets by our local homeboys DJs Monkey & Funkzu and Nasty & Guru Guru. — All the while the party was hopping with Soju Room’s own DJs and performances opening the show. This was followed by sets by our local homeboys DJs Monkey & Funkzu and Nasty & Guru Guru.

We were fortunately to have MHB's official photographer Andy Kho come along for the trip and boy were the Penang lasses happy to see him! — We were fortunately to have MHB’s official photographer Andy Kho come along for the trip and boy were the Penang lasses happy to see him!

Monster (I don't know why she calls herself that, something about her being very naughty ahem ahem!) with MHB's Shelyn dancing to the beats laid down by the DJs — Monster (I don’t know why she calls herself that, something about her being very naughty ahem ahem!) with MHB’s Shelyn dancing to the beats laid down by the DJs

MHB's Gillian, Jxhia and Fione were busy enjoying their Asahi Super Dry but I managed to catch them for this photo — MHB’s Gillian, Jxhia and Fione were busy enjoying their Asahi Super Dry but I managed to catch them for this photo

As the night went on the Soju Room got more and more packed with party-goers. After the event, Calvin Khoo, Brand Manager of Asahi Super Dry mentioned that the event was an incredible success with a record high 200% over target in Facebook contest participation and an overwhelming turnout at the party. Even though it was crowded but there was still room to move and dance along to the music.

DJ Henrix soon took over and together with Kryoman (in the bunny head) really got the ccrowd worked up on the dancefloor as they played a set that was crowd pleasing and littlered with commercial numbers which drives Malaysian clubbers wild.

MHB's Jxhia enjoying herself! — MHB’s Jxhia enjoying herself!

New Managing Director of Carlsberg Malaysia Henrik Anderson popped by the party and we took the opportunity to grab a photo with him

Monster with MHB's Stephanie Lim — Monster with MHB’s Stephanie Lim

I then left the girls with Andy and kidnapped his cam and walked around the venue to get an up-close view of Penang clubbers. They were actually quite friendly and were happy to pose for some photos for me.

Bumped into my pretty Penang friends Jaymee and Celine. Trust them to be at the most happening party on the island!

I personally think that Penang girls are really pretty.

I think their uniforms are quite attractive and sexy!

Towards the end of the night Kryoman donned his full robotic gear and amazed guests with his light and smoke display.

Another good party which matched or some say outdid the first Club Asahi in KL which was themed Club Asahi Tokyo held in October 2012. Calvin shared with us that since the launch of Asahi Super Dry in Malaysia 18 months ago, the brand’s Facebook page has grown to over 100,000 fans!

The next day we stopped over for lunch along Lorong Selamat for some awesome Penang food before hitting the road and heading back to KL.

At the end of the night, Asahi brand manager Calvin Khoo was beaming with delight and shared that there will be more Club Asahi parties to come to satisfy the insatiable Asahi fans who expect an ultimate clubbing experience featuring best trends of electronic dance music coupled with an exclusive drinking experience in the country’s best clubs.

Club Asahi Miami would go down in history as a successful consumer activation for Asahi in Malaysia, complementing Asahi’s past sponsorships of Malaysian raves and music festivals such as Swedish House Mafia, Future Music Festival Asia and Dash Berlin.

Here’s to more awesome Club Asahi parties!

More photos on the Malaysia’s Hottest Bloggers Facebook page.

For more info on Asahi Super Dry head over to www.facebook.com/AsahiMalaysia

Photo credits: Andy Kho (andykho.com) and Asahi Malaysia