Heineken New Bottle Launch Featuring DJ Ferry Corsten 110712

[Event]

Remember my post about the new Heineken bottle? If not you can read about it here – https://timchew.net/2012/07/03/upcoming-event-heineken-new-bottle-launch/

I’ve seen DJ Ferry Corsten before and I was looking forward to seeing him play again so I was counting the days to the event. Well finally it was 11 July 2012 which was the day of the party so off I went to KL Live with Malaysia’s Hottest Bloggers Chammaine, Stephanie, Naomi, Esther and Adrienne.

The invite-only launch party was attended by celebrities from the art, entertainment and music scene. KL Live was thumping with more than 1,000 guests ranging from local celebrities, DJs, fashionistas, members of the press, selected contest winners and Heineken trade partners. “It’s an intelligent bottle”, “It’s sexy”, “The best party in town” are some of the comments which I heard at the photowall where guests gave their comments to the videocam after their first glimpse of the new bottle.

I was rather thirsty so I hurried inside after a quick pic at the photowall.

Hosted by VJ Utt (cue screams from girls), the party venue was transformed into a Heineken super-club featuring LED equalizer displays, video mapping projections and topped off with Heineken’s good hospitality and entertainment.

552231_10151055461457355_1990757220_n — Sonia and Jean with their friend at the photowall

Finally after sets by the opening DJs, the highlight of the night DJ Ferry Corsten started his performance which featured laser projections and some pretty cool graphics! Ferry Corsten and Heineken partnership goes way back to 2003 when Ferry’s music career grew immediately after his debut of ‘Right of Way’ album launched at the Heineken Music Hall, Amsterdam. Nine years down the line, it was only fitting that both were reunited for the one night only for the launch of the new Heineken iconic bottle.

396706_408219385891201_1757082340_n — The inside of KL Live was awash with some really cool lighting effects!

556629_10151055131177355_671523331_n — The futuristic looking Heineken girls

Podium dancers — There were dancers on podiums which had the guys attraction

Laser segment — And this special dance performance where a laser was bounced off the corset of the dancers

558456_408218245891315_1052824233_n — MHB’s Naomi, Esther and Chammaine with our friend Elaine upstairs for a breather and some nice cold Heineken

524090_408218845891255_757131516_n — MHB’s Adrienne with the sexy and super-fit Fay Hokulani

487360_408219495891190_264365961_n — Rebecca and Shirley

406217_408218292557977_1359124374_n — Naomi and Esther showing off the new bottle

600001_408219099224563_1538939396_n — Snia, Jean and Stephanie

8068_408219795891160_1839859795_n — Sonia and Rean

What’s in store for consumers?

“You’ve seen the new bottle, you’ve enjoyed its unmistakable taste but the Heineken celebration does not end here. The Heineken ‘Progressive Tour’ is officially kicked off after tonight. We will be embarking on a journey to Penang, Ipoh and Johore to bring the celebration to our consumers in the other regions in Malaysia,” said Yap Swee Leng, marketing director of Guinness Anchor Berhad.

More info at https://www.facebook.com/heineken

More photos at https://www.facebook.com/myhotbloggers