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Glenmorangie’s ‘Unnecessarily Well Made’ SOUNDFORM Fluid Bar Launch 200412
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Headed over to The Gardens Mall in Mid Valley City for Glenmorangie’s ‘Unnecessarily Well Made’ SOUNDFORM Fluid Bar launch and after-party at Vertigo KL.
Malaysia’s Hottest Bloggers group photoThe lovely Glenmorangie girlsThe SOUNDFORM Fluid bar was designed by renowned architect and interior designer Philip Michael Wolfson for Glenmorangie, and it was inspired by the sonograph reading of the sound of Glenmorangie whisky being poured into a crystal glass.Glenmorangie Ambassador Ben Ng, conducted an informal whisky tasting and explained, “It is the superiority of the ingredients: local spring water from its own Tarlogie spring and locally grown Scottish barley, combined with the skill of the craftsmen who follow the same time honoured approach that the company has used throughout its long history, results in Glenmorangie’s smooth spirit of distinction”.We got to try 3 variants namely the Glenmorangie Original, Lasanta and AstarGlenmorangie single malt whisky obtains its multi-layered aromas and flavours through maturation in fine oak casks, obtained from the Ozark Mountains. While there are many perfectly good single malt whiskies matured in casks that are re-used up to eight times, Glenmorangie goes the extra mile by only ever using their casks twice ensuring that every batch gets the maximum flavour. At its Tain distillery in the Scottish Highlands, Glenmorangie employs the tallest whisky stills in Scotland, ensuring only the purest vapours are used in the spirit giving us that smooth and velvety finish!With Cece, and MHB’s Chloe and ValerieCan I bring one of them home please?After the launch we headed up to Vertigo for the after-partyOn the decks were US DJ duo Manufactured Superstars, who got the crowd pumping with a steady flow of house, dance and electro popYee Ying, Amanda and LauraEllen, Pearl and their girlfriendEveryone having a great time at the party!
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The SOUNDFORM Fluid bar remains on display at the North Atrium in The Gardens, Mid Valley till 1 May 2012.
Managing Editor and Founder of MHB Digital - http://mhbdigital.com
More than 16 years of media, marketing, and management experience with various media owners and publishers. View all posts by Tim Chew