Headed over to Sunway Pyramid in a really crazy rainstorm on Saturday 7 April 2012 for Carlsberg’s Launch of their EURO 2012 campaign and to check out the trophy itself which was on display.
The UEFA EURO 2012™ Trophy was displayed in a football stadium replica created by Carlsberg, as football fans patiently queued for a photograph with the trophy. Malaysia is the second and only other country besides India to host the trophy and this is the first time the UEFA EURO trophy has been on Malaysian soil since the European championships began. The UEFA EURO 2012™ trophy is an updated version of the one presented to Spain for winning the UEFA EURO 2008. Named the Henri Delaunay Trophy, it is 18cm higher and 2kg heavier than the original and made of sterling silver.
Then there was supposed to be a recorded message from Carlsberg’s global football ambassador – Peter Schmeichel from Denmark who is the legendary goalkeeper who played for Manchester United and won the treble in 1999.
But due to the rain they couldn’t play the video…
In conjunction with the trophy’s short stopover in Malaysia, Carlsberg launched its ‘Are You Fan Enough?’ consumer promotion which will see 100 fans from Malaysia receiving an all-expense paid trip to Ukraine courtesy of Carlsberg. The lucky fans will get to watch the semi-final live at Donetsk, Ukraine. This marks the single largest entourage in Asia to be sent on a chance-of-a-lifetime trip to experience the ‘live’ feel of UEFA EURO 2012™.
Want to win yourself a spot?
Purchase Carlsberg in a quart, pint or can at participating bars, restaurants, hypermarkets or convenience stores. Look out for more details at the stores.
Went to Pavilion on Wednesday,11 April 2012 where Schmeichel was making a tour of a few Carlsberg outlets there to meet his fans.
More info on Carlsberg on their Facebook page – http://www.facebook.com/Carlsberg.MY
More photos on my Facebook page – http://www.facebook.com/timchew1311
Pingback: Carlsberg Malaysia’s Probably the Best Brewery Tour (2017) | timchew.net