ABSOLUT Tower Launch @ ecoba 170112

[Event]

Now I’ve been drinking ABSOLUT vodka since my college days however it’s been a while since I last attended an ABSOLUT Vodka event. In fact the last one I attended was back in May 2011 and you can read about it here:

https://timchew.net/2011/05/27/absolut-akademi-260511/

Here’s a little I learned about ABSOLUT throughout the years.

ABSOLUT is made in the little Swedish town of Ahus in Sweden and has been in the market since 1979. The vodka is totally made in Ahus, yes you read it correctly – EVERYTHING is made in Ahus (except the bottle which is made in a nearby Swedish town). The winter wheat is grown around the town, the pure water is sourced from beneath the town, the distillation, blending the flavours (for the flavoured ABSOLUT vodkas), bottling, and shipping .This is to ensure quality and consistency in every bottle of ABSOLUT vodka around the world/

Inspired by Swedish vodka maker L.O. Smith (whose picture is on every bottle), ABSOLUT is made using a process called ‘continuous distillation’ which ensures that the finish product is of the highest quality. This coupled together with some brilliant marketing (google ‘ABSOLUT advertisements’ and see their really cool ads) ensures that ABSOLUT is one of the world’s best selling international premium spirit brands.

So I was delighted when the girls from Malaysia’s Hottest Bloggers and myself were invited for the exclusive bloggers ABSOLUT Tower launch held at ecoba, Damansara Perdana.

Finished work late and got stuck in a jam trying to get from Tropicana to ecoba thanks to the crazy pre-CNY traffic.

409149_353407388021950_118721654823859_1269202_1095898991_n — Samantha and Jessy and their friends showing off their ABSOLUT Vodka towers

409019_353407774688578_118721654823859_1269207_803763397_n — So to start pour 400ml of ABSOLUT Vodka into the tower (ok ok so I poured a little more into mine shhh!)

409292_353408258021863_118721654823859_1269215_1018355728_n — Or you could be like Yuki here and just empty the whole bottle in. Just kidding!

388559_10150606064737474_786217473_11035935_471190500_n — Choose your mixers then add 1,400ml of it. I personally chose cranberry as I like vodka cranberry!

407889_353408178021871_118721654823859_1269213_797343554_n — Top it up with loads of ice and ta da! You have your own ABSOLUT tower!

394318_353408851355137_118721654823859_1269223_537269137_n — Notice the difference in colour of the glasses? That's because everyone had a different recipe for their tower!

399623_353408741355148_118721654823859_1269221_602398721_n — There were games where the guests went head to head to win some cool prizes and ABSOLUT Vodka limited edition bottles and merchanside. Unfortunately I only won a standard bottle of ABSOLUT Vodka but hey I was quite satisfied with that.

393920_353409198021769_118721654823859_1269229_1465106183_n — MHB's Sandy and Valerie with their friends

398399_303484373031370_123911204322022_824515_1246904582_n — The MHB group photo with MHB/ Red FM's Linora Low who was the MC for the night

The ABSOLUT Tower is the first of it’s kind ie. it’s the first liquor brand having a tower of its own.

The advantage of ordering an ABSOLUT Tower (with your own choice of mixer) is that you don’t have to constantly refill the glasses thus giving you more time to have fun!

ABSOLUT Towers are available at: