L’OCCITANE Malaysia’s 7th Race for Vision Draws 3,000 Participants, Donates RM50,000 to Support Children’s Eye Health in Kelantan
L’Occitane Malaysia held the seventh edition of its Race for Vision charity run, drawing more than 3,000 participants in an event centered on eye health, accessibility, sustainability and community involvement, the beauty and skincare brand announced.
The run raised RM50,000, which will go toward launching the Schoolchildren Refractive Error Intervention Programme in Kelantan, a partnership with Hospital Pakar Universiti Sains Malaysia. The program is designed to give children with uncorrected vision problems access to eye care, with the goal of helping them stay engaged in school and with their peers.
L’Occitane Malaysia first launched Race for Vision in 2018. Combined with the company’s other vision-related programs, the initiative has contributed RM1.75 million in Malaysia over 17 years and reached nearly 100,000 people through eye health, accessibility and community programs, according to the company.
The event brought sighted and visually impaired participants together on the same course. Runners from the Malaysian Association for the Blind and the Society of the Blind Malaysia took part, with some travelling long distances to attend. Many completed the 5-kilometer route paired with volunteer sighted guides who ran alongside them.
Organisers said the pairing of sighted and visually impaired runners was intended to demonstrate trust and accessibility, turning the run into a shared experience rather than a straightforward competition.
The 3,000 finisher medals given out at the event were handmade by artisans with disabilities from two organisations, the Association for the Advancement and Career Empowerment of Persons with Disabilities (AACE) and Kawan Guni. The medals were produced using 96 kilograms of recycled packaging collected through L’Occitane’s Big Little Things recycling program, which gathers empty beauty product containers for reuse.
“Look around you. Today, we have 3,000 people lacing up together. Whether you are running with family, friends, or guiding a visually impaired partner, today we are fully equal on the exact same track. This morning is all about Crafting Life Ties – real human connections built step by step. These ties go far beyond the track. They are crafted by the conscious choices we make, by the hands that created your medals, and by every single person here. It’s about an entire community coming together, side by side, to make this beautiful moment happen.”
Elida Wong, General Manager, L’OCCITANE SEA
The money raised this year will fund the new refractive error program in Kelantan, which will screen and treat schoolchildren for uncorrected vision problems such as nearsightedness, farsightedness and astigmatism. Left untreated, these conditions can affect a child’s ability to read, participate in class and keep pace with schoolwork.
By identifying and correcting these issues early, the hospital and L’Occitane said they aim to improve learning outcomes and quality of life for affected children in the state.
L’Occitane said the run is part of a longer-term effort by the company to expand access to eye care and support communities through partnerships with hospitals and disability organisations, rather than a one-time event tied to a single year’s calendar.
Race for Vision has run annually since 2018, with this year marking its seventh edition. Over that period, the event has grown from a single run into one of the company’s larger community initiatives in Malaysia, according to the company, which said it plans to continue the program in future years alongside its other eye health and accessibility efforts.
The event was supported by Hospital Pakar Universiti Sains Malaysia, the Malaysian Association for the Blind and the Society of the Blind Malaysia, along with AACE and Kawan Guni, which produced the finisher medals.
CelcomDigi Unveils RM20 Million Campaign as Part of Brand Evolution
CelcomDigi Berhad has introduced a nationwide campaign valued at RM20 million, running from 23 July through 30 September 2026, marking what the company describes as a new phase in its brand development and customer engagement strategy.
The campaign, titled Mega Gegar 20 Juta, arrives as the telecommunications provider acknowledges its customer base of more than 20 million users who have supported the company throughout its operations. According to the company, the initiative reflects an evolution in its approach to customer relations and service delivery, moving toward what it characterises as solutions oriented around user requirements.
“Over the past three years, we have built a brand Malaysians can rely on every day by keeping them connected, delivering experiences they can trust, and creating products and services that matter to them. We believe that what truly defines CelcomDigi is not just the technology we provide, but the role we play in our customers’ lives and the everyday moments we are privileged to be part of. This insight inspired the next chapter of our brand story, built around a simple belief that over 20 million lives inspire our network. Mega Gegar 20 Juta is our way of saying thank you to the millions of Malaysians who have placed their trust in us over the years. Through exciting rewards and exclusive offers, we’re celebrating the customers who continue to inspire us and bring our network to life every day.”
Chan May Ling, head of brand and marketing services at CelcomDigi
The campaign features 20 grand prizes and more than 70,000 bonus prizes, with the full allocation of rewards distributed throughout the approximately 10-week campaign period. Rewards include Samsung devices, a Smart AI Home Makeover developed in collaboration with Samsung and The MakeOver Guys, a Proton e.MAS 7 electric vehicle, global holiday packages, local travel experiences, and access to Live Nation concerts.
Customers who make eligible transactions starting from RM20 can access a digital mystery box through the CelcomDigi mobile application. Bonus rewards will be distributed in four cycles during the campaign period, and recipients of bonus prizes will remain eligible for the grand prize drawings, allowing participants to accumulate multiple entries over the course of the campaign.
Qualifying transactions fall into three categories:
- Mobile and home connectivity: Signing up for or upgrading to a CelcomDigi Prepaid monthly Internet pass starting from RM30, or subscribing to Postpaid, CelcomDigi One or Home Fibre plans starting from RM50.
- Devices and add-ons: Purchasing a device under Easy360 or Pakej MegaJimat, or subscribing to Mega Add-Ons or Freedom Add-Ons.
- Digital lifestyle and travel: Subscribing to entertainment, digital security, internet add-ons or roaming services starting from RM20.
In conjunction with the campaign, CelcomDigi is offering several device and service rebates. Customers purchasing 5G Samsung devices under Easy360 or Pakej MegaJimat, including the latest Samsung Galaxy foldables and Samsung televisions, will receive an additional rebate of RM480, distributed as RM20 per month over 24 months.
Additional rebates of RM240, distributed as RM10 per month over 24 months, are available on selected devices under Easy360, including the OPPO Reno16 F 5G, Xiaomi 17T 5G, HONOR 600 5G, vivo X300 FE 5G, and the PlayStation 5 Disc Console (Slim).
New subscribers to the Asian Bundle, which includes access to iQIYI, Vision+ and Viu, will receive the first month at no charge. The same offer applies to MobileSHIELD, a digital security service.
Customers who sign up for Home Fibre 300Mbps or Home WiFi Essential plans will receive an additional rebate of RM60, distributed as RM20 per month for three months.
Each eligible purchase or subscription under these offers also qualifies customers for the Mega Gegar 20 Juta campaign, creating multiple entry points for participants.
As part of the initiative, CelcomDigi will host a 42-hour promotional livestream on TikTok, scheduled from midnight on 31 July through 6 p.m. on 1 August 2026. The company has indicated that the livestream will include promotions and deals on devices and accessories, available through the CelcomDigi website and participating stores nationwide. The extended duration represents an attempt to reach consumers through social media platforms during a period when many users engage with content outside traditional business hours.
Further information is available at http://cdlink.net/mega-gegar-20-juta. Customers can also check the CelcomDigi application, website, or visit a CelcomDigi store.
Photos by respective brands.
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