
LG Electronics Malaysia (M) Sdn Bhd introduced LG Rent-UpTM at a launch in Kuala Lumpur on March 2024. This groundbreaking initiative marks the first comprehensive home appliance rental service in the country with an innovative program that empowers Malaysians to experience the benefits of LG’s latest smart home appliances with greater flexibility and affordability.
LG Rent-UpTM eliminates the barrier of high upfront costs and outdated appliances, allowing Malaysians to elevate their living spaces with advanced technology while maintaining financial comfort. The program offers a diverse range of LG products across nine categories, including water purifiers, air purifiers, air conditioners, washing machines, refrigerators, TVs, and more. Users can enjoy these appliances for a minimum of 5 years and a maximum of 7 years, depending on the chosen product line.

“We are thrilled to introduce our comprehensive LG Rent-UpTM rental programme to fellow Malaysians. With LG Rent-UpTM, we aim to redefine the rental experience by equipping Malaysians with our innovative products and services, without the weight of extravagant upfront payments. What truly sets our rental service apart is our commitment to providing an effortless and seamless experience. As the sole provider offering a diverse range of product lines under our rental programme, we are excited for Malaysians to embrace an upgraded and smarter way of living.”
Justin Choi, Managing Director of LG Malaysia
Peace of mind and convenience are central to the program. LG guarantees high-quality smart home appliances with comprehensive service packages, including self-service options, regular technician visits, and seamless integration with the LG ThinQ app for effortless monitoring. Additionally, LG Rent-UpTM provides free delivery and installation, expert consultations, dedicated customer support, and a standard warranty throughout the rental period.
For a truly satisfying experience, users can upgrade their rented appliances to newer LG models at the end of their term.
LG Rent-UpTM is now available nationwide in Malaysia. For more information, visit the nearest LG Brandshop, or LG’s official website at https://www.lg.com/my/rent-up


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Photo credits: LG Malaysia and author’s own