Happenings – December 2022

Tiger’s ‘Cheers to the Bold’ Finale Viewing Party

Tiger paid tribute to those who overcame all obstacles throughout the football season, exactly like the brand’s ambassador, iconic South Korean footballer Son Heung-min, who plays for Tottenham Hotspur Football Club in England. Spurred on by Son’s inspiring tale of overcoming difficulties, Tiger urges Malaysian fans to bravely pursue their aspirations despite any barriers that may come in their way.

Tiger hosted a number of live viewing parties for football enthusiasts to celebrate the most eagerly awaited football season. The action-packed finale had Sentul Depot buzzing with excitement as 1,000 fans from all walks of life gathered to witness their favourite teams go all out on the field. The viewing party had fun games where fans could win exclusive Tiger Football merchandise and hearty food to consume while watching the final on a huge LED screen while enjoying Tiger Beer, giving them a genuine football experience.

Four football fans utilised their Bold Points to redeem the package for an unforgettable viewing experience with nine friends apiece in the VIP viewing area. They observed the historic event there while getting to enjoy free food and ice-cold drinks.

11 football fanatics were also able to take advantage of the house party package, which saw Tiger decorate the homes of these fans with football-themed decor, as well as provide Tiger Beer and Tiger Crystal, and food for them and nine companions.

In the hours leading to the decisive match, supporters participated in exciting games. The first was “Goal! Goal! Goal!” in which participants screamed “goal” in the most creative way to win an autographed football from Son Heung-min. Football fans that participated in the “Best Commentator” competition realised their fantasy of creatively giving a football commentary in order to win an autographed Son Heung-min Tiger jersey. The Trivia Cards, which asked five questions about the game and required football fans to provide their answers, also tested their knowledge of the sport. The Tiger Son Heung-min Bold Kit, which is the most sought-after memorabilia, was handed to guests who correctly answered every trivia question, while Tiger scarves were awarded to the losers as a consolation prize.

“This football season was a special one for the brand because we got to connect with football lovers in a bold way. Tiger is leveraging the football platform to encourage fans to defy all odds and boldly go forward to uncage their inner Tiger. With a wide range of activities, viewing parties and exclusive Tiger Football merchandise, we wanted to fuel fans’ passion for the sport so they could have an elevated football experience.”
Joyce Lim, Marketing Manager of Tiger Beer Malaysia

Ed – There are football viewing parties, and then there are football viewing parties! Tiger Beer Malaysia really knew how to throw a good party which had all the elements to make it fun and enjoyable for all the attendees – a suitable venue, good setup, lots of activities, fun games and contests, cool prizes, hearty food and of course – lots of ice-cold Tiger Beer!!! Well done Tiger Beer Malaysia!