Somersby officially launched the alcohol-free Somersby Apple 0.0 (the brand’s second product innovation this year) on 19 May 2022 with a lively pool party at Popsicola.KL in Petaling Jaya.
Somersby 0.0 maintains the brand’s true essence; a sparkling fruit beverage that’s akin to a cider mixed with a spritzer. Somersby Apple 0.0 has the celebratory feel of a bottle of sparkling drink with its charming sweetness and is non-alcoholic.
Somersby Apple 0.0 is brewed with premium apple juice, without any form of alcohol-based liquid added to it. Classified under the soft drink category, it is a sparkling juice drink that should be very suitable for the hot Malaysian weather.
“Alcohol-free beverages are growing in popularity globally as consumers have greater interest on wellness and alcohol-free choices. Building on the growth momentum of our stellar Somersby Apple brand, we believe this is the perfect time to introduce an alcohol-free sparkling fruit drink variant. Somersby 0.0 offers the refreshing taste and same premium quality of Somersby Apple that complement all types of drinking occasions and lifestyles as it is non-alcoholic.”Stefano Clini, Managing Director of Carlsberg Malaysia
“Choosing Somersby as the brand for our first foray into the non-alcoholic beverage category adds icing on the cake to our portfolio brands. Our emphasis on innovation and quality goes beyond just producing great beer. The Somersby 0.0 alcohol-free beverage gives us the opportunity to deliver new revenue by venturing into an untapped market. It also enables us to be a committed brewer in advocating responsible consumption,” added Clini.
Somersby Apple 0.0 is now available in stores nationwide in 320ml cans, 4-pack cans and cartons. From now until the end of June 2022, consumers who purchase any two 4-can packs of Somersby Apple 0.0 will be able to redeem a cool and exclusive Somersby 0.0 Slushy Maker. There will also be sampling opportunities around the town’s hottest spots to give consumers a taste of the latest Somersby variant.
Somersby Apple 0.0 is best served over ice and is an easy-to drink non-alcoholic beverage.
Ed – Unfortunately I missed this launch as I was at the Huawei Premier Product Launch 2022 therefore I can’t give my opinion about the taste of Somersby 0.0 but I’ll probably pick up a bottle at a supermarket soon to try. My favourite Somersby SKU remains Somersby Pear while most of my female friends like Somersby Apple.
Photos courtesy of Carlsberg Malaysia
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