News

News – March 2022

[News]

Samsung Malaysia Electronics Launches the Bespoke Jet™ in Malaysia

Samsung Malaysia Electronics announced the arrival of the Bespoke Jet™ in Malaysia on 8 March 2022. The Bespoke Jet™ is a cordless stick vacuum with an all-in-one Clean Station™ that delivers hygienic cleaning performance with a 99.999% multi-layered filtration system. The Bespoke Jet™ also earned recognition as an honouree at the CES Innovation Awards 2021.

“We were thrilled when we announced the expansion of the Samsung Bespoke line with the Bespoke Jet™ at CES 2022 in January,” said Edward Han, President of Samsung Malaysia Electronics. “Cleanliness and good hygiene have never been more imperative and a vacuum cleaner is an essential tool for any household to perform their cleaning routine. The Bespoke Jet™ is a perfect embodiment of the Samsung Bespoke brand and now, Malaysians are able to experience a device that not only is powerful but could also fit seamlessly with the interior design of their homes.”

The Bespoke Jet™ features the all-in-one Clean Station™ that keeps the homeowner’s space hygienic while cleaning. When docked, it automatically and effectively empties the dust bin minus the emission of fine dust back into the environment thanks to Samsung’s Air Pulse technology. The dock also automatically charges the stick vacuum when it is docked.

The 99.999% Multi Filtration System ensure that clean air is released as it traps 99.999% of fine dust while the anti-bacterial dust bag inhibits 99.99% of bacterial growth. The main cyclone and mesh grille filter traps larger dust particles, the jet cyclone and micro filter catch fine dust while the fine dust filter prevents the emission of micro-dust into the air. The dust bin and multi-cyclone system are fully washable.

This cordless stick vacuum is equipped with the Digital Inverter Motor that has been improved from its predecessor to deliver better cleaning performance. It’s 47% lighter, and rotates at 135,000rpm, delivering an input power of 580W and suction power up to 210W.

It which makes the cleaning routine less tiring and easier to manoeuvre around The Bespoke Jet™ weighs 1.44kg also comes with a powerful battery that maintains suction up to an hour – which can be easily replaced with a spare battery if the user requires a longer cleaning time. Samsung’s unique technology also ensures that the performance of the vacuum retains at 70% even after 500 cycles.

The Bespoke Jet™ comes with an LCD Digital Display that supports 28 languages, providing information from suction level settings and running time as well as error messages – like clogging, missing filters etc. – and solutions to fix the issue.

Newly upgraded brush attachments are also introduced to accompany the stylish Bespoke Jet™. To help users further clean the floors, the stick vacuum also comes with a Spray Spinning Sweeper that features dual spinning wet pads that rotate up to 100 minutes. It also comes with a 150ml water tank so users can manually spray more for a longer cleaning experience.

For powerful cleaning, the Jet Dual brush features a combination of nylon and rubber bristle to improve the carpet cleaning experience, especially as it rotates at 4,000rpm. The Jet Dual brush’s soft roller can also be used on hard floors to pick up large dust. The new Slim Action brush is now slimmer and 100g lighter, making it easier and more comfortable to conveniently clean around furniture even when space is limited between items.

The Bespoke Jet™ comes in three colours – Midnight Blue, Misty White and Woody Green – at a recommended retail price of RM3,899. At the moment, consumers in Malaysia will be able to buy the Bespoke Jet premium in Midnight Blue that comes with the Slim Action brush attachment, Spray Spinning Sweeper attachment and other accessories.

From 14 March 2022 to 30 April 2022, you can purchase the Bespoke Jet™ at only RM3,699, and buyers will also receive the Galaxy Buds Live (SM-R180NZKAXME) worth RM549 for free (while stocks last, terms and conditions apply).


Merry Ice Cream’s New Nutty Berries Flavour

Merry Ice Cream debuts a new flavour – Nutty Berries which combines the creamy taste of peanuts with the tangy, refreshing elements of strawberries, reminiscent of the comfort food that most of us grew up with – peanut butter and jelly also known as PB&J sandwiches.

In addition to their already wide range of flavours, and the new Nutty Berries, Merry Ice Cream will also bring back two seasonal favourites.

“We want to keep on creating more unique ice cream flavours that are beloved and captivating to Malaysian taste buds. We hope that our Nutty Berries flavour brings back early childhood memories of a much-beloved staple, the PB&J sandwich. After all, dessert isn’t just for after-dinner but a sweet treat to be enjoyed all day and night,” said Stanilaus Choo Wei En, Founder of Merry Ice Cream.

The first is Peppermint Mocha, which combines the aroma of a Malaysian favourite- Ipoh white coffee – that awakens the senses,  with a refreshing minty menthol flavour, and a touch of chocolate. The second flavour – IronLady Tea (Tie Guan Yin) ice cream, brings about a natural tea fragrance extracted from tea leaves imported from An Xi, Fujian in China for the best possible taste.

Beginning as a café in Penang in 2016, Merry Ice Cream has always aimed to cater to diverse Malaysian taste buds with bold flavour combinations. With flagship bestsellers like Gula Melaka and Salted Egg Oreo, Merry Ice Cream’s mission is to create joyful moments for the kid in every Malaysian, taking them back to simpler times when ice cream was the answer to all their problems in life.

“As Malaysians, good food and bold flavours are in our DNA. With that in mind, we are proud to have successfully created more than 30 unique flavours of ice cream, selling nationwide. At Merry Ice Cream, we believe that there is a flavour for everyone, no matter your age or your preference,” added Stanilaus.

Focusing on premium quality ingredients that are 100% natural and imported from Italy and New Zealand, Merry Ice Cream prides itself in making Halal-certified ice cream that is free from preservatives and additives.

Merry Ice Cream sent me a couple of tubs to try and I was quite impressed by the quality of the ice creams which is definitely above most (mass) commercial brands. I was also delighted that they came up with some local and regional flavours like Gula Melaka and Salted Egg instead of sticking to the same old classic ones (which they do have if you’re the unadventurous type). It’s great to see more Malaysian brands dare to challenge the norms.

For more info, head over to https://www.merryme.co/

Visuals by respective brands

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About Tim Chew

Managing Editor and Founder of MHB Digital - http://mhbdigital.com More than 15 years of media, marketing, and management experience with various media owners and publishers.

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