[Corporate Social Responsibility]
AmBank Extends its Helping Hands to the Underprivileged Community through a Collaboration with The Lost Food Project
AmBank has teamed up with The Lost Food Project (TLFP) in a collective effort to eliminate hunger among the underprivileged community arising from the pandemic, which is in line with the Group’s sustainability initiative.
“The pandemic turmoil has caused a huge impact on the underprivileged community, many of whom are daily wage earners. Having access to basic food is vital for health and well-being. We hope that by working hand in hand with TLFP, we can reach out to the vulnerable members of the community and help ease their burden by contributing food aid to those in need.”Tan Sri Azman Hashim, Chairman, AmBank Group.
This programme falls under the AmKasih Programme which is a new platform for the Group’s Corporate Social Responsibility (CSR) sustainable development initiatives. The AmKasih Programme focuses on “reaching out to the community” and serves as an umbrella for all AmBank Group’s CSR efforts to help the community at large.
“As a caring corporate citizen, we at AmBank stand united to spread kindness and do what we can to give back to the society. With our contribution, TLFP is able to increase their food surplus collection to 18,000 kg per month for a year while reaching out to over 50 charity organisations including charity homes, community centres and Program Perumahan Rakyat (PPR) in the Klang Valley for a start,” added Dato’ Sulaiman Mohd Tahir, Group Chief Executive Officer, AmBank Group.
AmBank Group continuously plays its role for the community at large, irrespective of race, creed or religion as the Group contributes to the sustainable development of the community within which it operates. This approach has been and will continue to be the mainstay in the Group approach to community care programmes. A project such as this helps to meet its objective to play an effective corporate role as a socially responsible corporate citizen.
Habib Launches The One Thing Campaign
In recent days, high daily numbers of Covid-19 positive cases were recorded in Malaysia despite the Full Movement Control Order (FMCO) that was implemented since 1 June 2021. Even after 25 days of being cooped up at home, cases remain high at approximately 5,000 cases recorded daily.
Malaysians have been urging the government on plans and indication on how the country can exit the lockdown and move forward. Prime Minister of Malaysia, Tan Sri Muhyiddin Yassin announced the National Recovery Plan on the 15 June 2021, a strategy to transition out of the Covid-19 crisis over 4 phases. In every phase, 3 conditions must be met in order to move into the next phase. One of the 3 conditions includes percentage of population vaccinated.
HABIB urges Malaysians to focus on this ONE thing; to get vaccinated. In countries such as the US and UK approximately 53.37% and 64.63% have been fully vaccinated respectively. and are slowly opening up their borders. Life for them is slowly transitioning back to normal. They are already seeing declining numbers of new cases, hospitalizations and even deaths, which has been attributed to mass vaccination program across the country. While the global vaccination rates are still relatively low, their success in bringing down the transmission of the disease following its vaccination program paves the way forward to further drive mass vaccination across the globe.
The current population of Malaysia is about 32.7 million. As of the 27 June 2021, only 7.23 million vaccine doses have been administered, with 5.2 million first doses and 2.02 million second doses. Malaysia still has a long way towards achieving the target of getting 80% of the population vaccinated by the end of 2021.
In line with this, HABIB launched The One Thing campaign to encourage Malaysians to register and then get the vaccine. Dato’ Sri Meer Habib, Executive Chairman of HABIB Group, said about the campaign, “The only way out of the Covid-19 crisis is for Malaysians to be vaccinated. All around the world, people want to be vaccinated. By doing so, we are not only adding that layer of protection for ourselves, but also for our family, friends and subsequently our community”.
In ensuring its The One Thing campaign is rolled out successfully, a myriad of effort have been planned and executed by HABIB. Among others;
- One on one sessions with medical practitioners on the vaccines
- Assist others to register for vaccination on the MySejahtera application
- Share Vaccination Stories on social media such as Facebook and Instagram
HABIB has also registered via the SELangkah and Public-Private Partnership Covid-19 Industry Immunisation Programme (PIKAS) to speed up vaccination process across the organization. HABIB is committed in getting all their employees vaccinated latest by August.
“We believe these small efforts will help in driving vaccinations across the country and keep Covid-19 at bay for good,” concluded Dato’ Sri Meer.
HABIB’s The One Thing campaign will run across its social media platforms within the next several months, where the brand will continuously educate and engage audiences’ participation through educational content sharing as well as social media challenges.