Headed down to Sharp Electronics (Malaysia) Sdn Bhd (SHARP) facility this morning for the debut of their new products and ecosystem of solutions, at their SHARP Virtual Dealer Convention. The convention was held online (with a press conference attended by us media) this year due to the Covid-19 situation and featured the use of mixed reality technology for the press briefing and launch.
“SHARP continues to be a leading provider of innovative solutions with a legacy in Malaysia spanning 35 years. We constantly innovate solutions to help consumers address the challenges of today. Over the past few months, the whole world has been driven to adopt digital solutions faster than we’ve ever seen before. Given the current emphasis on seamless communication and safety of consumers as we embrace the ‘new normal’, the introduction of SHARP’s Remote Life concept this year is intentional and timely for smarter and connected environments in classrooms and offices,” explained Executive Managing Officer, Deputy Chief Executive Officer, ASEAN Business and Chairman, SHARP Electronics (M) Sdn Bhd, Robert Wu.
SHARP shared its plans to strengthen its brand position and grow market share through its dynamic business strategy, even in the face of the challenges posed by Covid-19. SHARP remained among the top brands preferred by consumers according to global market research group. The insights of the market survey, for the period of June 2019 to May 2020, found that SHARP dominated the number one position in the refrigerator and washing machine product segment in comparison to its competitors, holding a majority market share of approximately 20% in Malaysia. SHARP is also in listed among the top three preferred brands in the television and air conditioning product segment.
SHARP unveiled its new “Remote Life” concept as a highlight of the virtual convention, focusing on seamless communication and safety of users. The concept comprises three solutions for three key areas namely, Remote Meeting for businesses, SHARP Remote Education Systems for classrooms and Remote Lifestyle for the general user or household to operate effectively and safely in the new normal.
To support the recovery of businesses within its dealer network, SHARP also took to opportunity to introduce its new e-commerce platform, eSHARP (https://www.esharp.com.my/), at the virtual convention. The new eSHARP platform aims to drive revenue back to dealers.
“Amid safety and health concerns, we understand our customers want better access to their favourite SHARP products. Our eSHARP platform represents a ‘second floor’ retail business concept for our customers to shop at and extend our authorised dealers’ physical store presence and compliment their business. Customers are assured of a secure online shopping experience and peace of mind knowing the quality of genuine SHARP products from authorised dealers. This new business strategy will help our dealers gain online revenue and enhance customer engagement,” explained Wu.
In view of the current social economic environment, SHARP understands the consumer’s need for affordability alongside quality solutions. As such, SHARP announced its plans to debut its new product line-up (at various price-points) including its signature BIG AQUOS TV range and home appliances this year. SHARP also previewed its partnership with BACFREE® to introduce water products that will complement SHARP’s ‘Air of Confidence’ Solutions comprising of Air Purifiers, Air Conditioners and Air Cooler products fitted with Plasmacluster technology.
For more info, head over to https://my.sharp/
Photo credits: SHARP Malaysia and author’s own