Hennessy Concludes “Renewal Of Hope” Chinese New Year Campaign with RM38,888 Giveaway
MHB Digital’s Andy Kho and I headed over to Plaza Arkadia in Desa Parkcity on 8 February 2020 for the culmination of Hennessy’s Renewal of Hope campaign in conjunction with the brand’s Chinese New Year celebrations. The campaign finale was auspiciously held on Chap Goh Mei, the 15th day of the Lunar New Year, typically associated with the end of the festive celebrations.
The campaign finale saw Hennessy giving out kam, or mandarin oranges to members of the public, each for a donation of RM1, with which they could make a “wish” across any of eight categories – health, wealth, relationships, career, self, business, home and travel – in hopes that they would be granted.
As the festivities drew to a close, Hennessy rewarded eight lucky participants with a prize from each category. The prizes included a Eu Yan Sang voucher (health), jewellery / a voucher from Poh Kong jewelers (wealth), a dining voucher (relationships), admission into a career-building seminar (career), a clothing voucher (self), cash (business), an IKEA voucher (home) and a holiday package (travel).
Lending a symbolic touch, the prizes were collectively worth a total of RM38,888, considered in Chinese customs to be a prosperous number.
The initiative was a twist on the traditional Chap Goh Mei practice where young single women would write their names and contact details on mandarin oranges and toss them into the river, hoping that eligible men would eventually pick them and make contact.
Taking on a more noble and benevolent approach, Hennessy will channel all donations received in exchange for the kam to the Lost Food Project, Malaysia’s leading food bank towards their efforts in rescuing nutritious surplus food that would otherwise end up in a landfill, and redistributing this food to those who need it most. Meanwhile, the used oranges themselves will be given to GroundControl to promote sustainable energy efforts.
“This is one example of how Hennessy joyfully embraces the local cultures in the countries in which we operate and gives back to the local communities. In this regard, the Renewal of Hope campaign came as part of our commitment to our consumers who have made us the leading Cognac brand in the world, true to our deep heritage and rich tradition of pursuing passion, precision and perfection, which spans back more than 250 years,” said Thomas Bouleuc, Managing Director of Moët Hennessy Diageo (MHD) Malaysia.
“As we move forward into the New Year, our valued customers can be sure that we will continue to raise the bar, with so much more and greater times to look forward to in years to come,” he added.
The Renewal of Hope campaign was launched on 17 January 2020 to usher in Hennessy’s Chinese New Year festivities in conjunction with the year of the rat, which marks the dawn of a new 12-year cycle in the Chinese zodiac calendar.
True to its theme, the campaign saw the collaboration between Hennessy and renowned Chinese artist, Zhang Huan, to honour the beauty of nature’s perpetual cycles of renewal through distinctive artwork portraying the brand’s eaux-de-vie as a metaphor for the New Year. Titled “Spheres of Hope”, the artwork – which was featured throughout the campaign duration and on limited edition bottles specially designed for the festivities – took the form of a resonant dreamscape which exudes glittering radiance and a masterful interpretation of the infinite cycle of nature.
The artwork was also featured on a microsite specially developed by Hennessy for the festivities, where users could find out more about the ongoing events, create their own New Year greetings to share on social media with friends, and play games to collect kam points, with which users could redeem exclusive Hennessy bottles, free dinners and free drinks at participating restaurants and clubs.
The campaign also saw Hennessy collaborating with renowned Malaysian landscape designer, Lim In Chong, popularly known as Inch, to create the Garden of Hope. The tree installation, specially designed and built by Inch for Hennessy, is a realisation of twelve trees, holding individual coloured spheres inspired by shades of Zhang Huan’s artwork.
Visitors to Plaza Arkadia were able to experience first-hand both Zhang Huan’s artwork and the Garden of Hope throughout the campaign duration.
Photo Credits: Hennessy Malaysia and author’s own
SkyWorld Gives Sky Living a New Meaning
Headed over to the newly completed ‘SkyLuxe On The Park’ residence at Bukit Jalil on 13 February 2020 for a media tour of the property. The property was developed by SkyWorld Development Group and was handed over to its purchasers in February 2020.
SkyLuxe On The Park was completed ahead of schedule and will be certified with QLASSIC. This thoughtfully designed residence with impressive landscape concept has won numerous awards such as the Asia Pacific International Property Awards, iProperty People’s Choice Award and StarProperty Award.
Its nature-inspired ‘habitat’ concept takes inspiration from the ant colonies, spider webs, chrysalises, bird nests and bee hives—which are reflected in the designs and layouts within the property, such as the kid’s play web, sky garden, sky terrace and etc.
Mr Lee Chee Seng, Chief Operating Officer of SkyWorld shared, “Finally, our first home on the park is completed and we are very proud to showcase it to our business partners tonight! It requires a lot of attention to detailing especially on the façade as the balconies are of different sizes to create two dancing towers from afar. This final product is definitely a great result of strong dedication and teamwork from our staffs and consultants, and I am truly happy and proud. Kudos to the team! I can’t wait to show off this magnificent residence to our valued purchasers”.
SkyLuxe On The Park is one of the most luxurious upmarket development in Bukit Jalil. As its name suggested, SkyLuxe On The Park sits next to an 80-acre Bukit Jalil Recreational Park, opposite the 165-acre 18-hole Bukit Jalil Golf & Country Resort. To blend into the 80-acre park, SkyWorld even took the initiative to beautify the perimeter boundary with lush landscape. “We have invested RM6.5 million in the landscaping of SkyLuxe On The Park to ensure there are enough green spaces, not only within the development but also on the outside. SkyLuxe residents can have a stroll towards the park in a green setting and I believe this extra intitiave will also benefit the community” added Lee.
SkyLuxe On The Park residence is fully sold and with the good track record, SkyWorld expects to perform well in its future projects. Many of its future developments are location-centric – within the Kuala Lumpur region. With over 110 acres of quality land banks totaling more than RM11 billion in gross development value, SkyWorld looks to provide consumers with quality developments, one property at a time. Its future launches would be in locations like Taman Desa, Sentul and Setapak.
For more information, head over to http://www.skyworld.my