U Mobile partnered WeChat to launch two Mini Programs within the WeChat ecosystem on 19 September at the Pavilion Hotel in Kuala Lumpur. The launch of both WeChat GO Malaysia Mini Program and Pavilion KL Mini Program was officiated by Yang Berusaha Encik Al-Ishsal Ishak, Chairman of the Malaysian Communications and Multimedia Commission, and Yang Berbahagia Dato’ Mohmed Razip Hasan, Deputy Director General of Tourism Malaysia.
The two Mini Programs are the WeChat GO Malaysia Mini Program and the Pavilion KL Mini Program. These two Mini Programs enable a digital travel experience in Malaysia that is curated based on the lifestyle preferences and needs of visitors from mainland China. Another important feature of the Mini Programs is that visitors from mainland China can even pay for services found in the Mini Programs in their home currency, Renminbi (RMB), using the payment function found in the WeChat ecosystem.
WeChat GO Malaysia Mini Program:
The WeChat GO Malaysia Mini Program aims to be a complete travel companion for visitors from mainland China as they are able to search for information on Malaysian attractions, food, culture and shopping venues via an interactive Chinese guide within the Mini Program. Apart from that, they can make payments in RMB for the services provided by the partners below:
· POS Malaysia: Visitors from mainland China can select from a list of postcard designs featuring popular holiday destinations in Malaysia. They can personalise their message and POS Malaysia will print and deliver it to any address in mainland China. These postcards come with track and trace features, as well as unique, destination-specific cancellation marks.
· KLIA Express: Book and pay for tickets ahead of the airport transfer train ride. The QR ticket is saved in the Mini Program itself. U Mobile and KLIA Express are also exploring extending the latter’s suite of services to cater better to visitors from mainland China.
· TripCarte: Book and pay for tickets to tourist attractions in Malaysia. The QR ticket, which is all that is required to access the attractions, is saved in the Mini Program.
· CatchThatBus: Book and pay for bus tickets ahead of the ride. Customers may even select their desired seats on the Mini Program. They will need to show the details of the booking to the staff before boarding.
The WeChat GO Malaysia Mini Program will serve as a key platform to attract inbound visitors from mainland China through a partnership with Tourism Malaysia for ‘Visit Malaysia 2020’. The partnership will see Tourism Malaysia promote the Mini Program to visitors from mainland China as part of its wider ‘Visit Malaysia 2020’ campaign. It will also encourage more Malaysian merchants to be part of the Mini Program so that they will be able to target these visitors. As for WeChat, they will also actively promote and raise awareness through their ecosystem to connect would-be visitors from mainland China to the WeChat GO Malaysia Mini Program in mainland China.
Pavilion KL Mini Program:
The Pavilion KL Mini Program aims to enhance the dining and shopping experience of visitors from mainland China who are visiting Pavilion KL shopping mall. To ensure communication between these visitors and Pavilion KL store merchants is smooth, the Pavilion KL Mini Program is available in two languages – Chinese and English.
Key benefits include:
· Visitors from mainland China may make reservations, order and pay for their meal via the Mini Program at over 30 participating F&B merchants such as The Loaf, DOME, Michelangelo’s, Laduree, Kakiyuki and more.
· For retail and fashion stores, visitors from mainland China will be able to order and pay for their choice of merchandise via the Mini Program, and simply collect their purchases from the stores when they are ready, saving the visitors valuable time.
o For example, Mercato Supermarket at Pavilion KL even has its own Mini Program within the Pavilion KL Mini Program. The Mercato Mini Program enables visitors from mainland China to purchase popular local products such as instant coffee and durian chocolates and collect them from Mercato Supermarket at Pavilion KL at their convenience.
During the launch event, Wong Heang Tuck, CEO of U Mobile, highlighted the significance of these two Mini Programs. “U Mobile is delighted to be able to strengthen our partnership with WeChat to launch not one, but two Mini Programs. WeChat GO Malaysia Mini Program will become an essential interactive guide for visitors from mainland China for all things Malaysia, whilst the Pavilion KL Mini Program will enhance the dining and shopping experience of these visitors in the mall.”
He added that the benefits are not just for visitors from mainland China. “U Mobile believes that the WeChat GO Malaysia Mini Program, as well as, Pavilion KL Mini Program will be excellent avenues for Malaysian merchants and businesses to reach and engage with visitors from mainland China. Both Mini Programs will help raise their visibility with these visitors and as a result, increase their revenue potential. The Mini Programs also serve as key drivers of tourism growth as they promote Malaysia to be an accessible and attractive tourist destination. We really see the benefits being all round for both visitors as well as locals. Finally, we believe our partnership with WeChat is very in line with the country’s goal of becoming a developed digital economy by encouraging digital entrepreneurship and connectivity.”
Ma Feng Ming, Head of WeChat Global Marketing said, “Malaysia has always been one of the favourite travel destinations amongst visitors from mainland China for its sunny weather, warm hospitality, delicious local food and many more. Partnering with Tourism Malaysia and U Mobile, we can now better serve our WeChat users by introducing more products, services and promotions to them via WeChat Mini Programs. With this collaboration, we also aim to encourage more Malaysian merchants to join and benefit from the WeChat ecosystem to engage the visitors from mainland China.”
In a speech delivered at the event, Dato’ Joyce Yap, CEO – Retail of Pavilion KL, said, “Pavilion KL is proud to partner with U Mobile and WeChat to be the first mall listed in the WeChat GO Malaysia Mini Program. Together with the Pavilion KL Mini Program, we are excited to leverage on this new platform to reach potential shoppers in mainland China. With a third of our shoppers comprising international tourists, we are constantly on the lookout for new and innovative ways to engage visitors with enhanced, tourist-friendly offerings. We look forward to providing visitors with seamless and enjoyable experiences at Pavilion KL, especially with ‘Visit Malaysia 2020’ just around the corner.”
The two Mini Programs signify the deepening partnership between U Mobile and WeChat; the first was the launch of the U Mobile WeChat GO Sim in 2017. Based on last year’s data, there was a total of 2.9 million visitors from mainland China to Malaysia. To date, there are more than 1.1 billion combined monthly active user accounts of Weixin and WeChat globally.
The WeChat GO Malaysia Mini Program is currently live for visitors from mainland China and the Pavilion KL Mini Program will go live prior to the start of China’s Golden Week on 1 October 2019.
For merchants who are interested to be part of the WeChat GO Malaysia Mini Program or businesses who are interested in building a Mini Program within the WeChat ecosystem, head over to http://www.wegomy.biz for more info.
Photo Credits: U Mobile