In celebration of their new partnership, F J Benjamin and Baume & Mercier co-hosted a launch on 28 May 2019 showcasing the brand’s historical museum timepieces, new Baumatic collection and 2019 novelties.
The event was held at Brixton 23 – a gentlemen’s speakeasy bar and restaurant in downtown Kuala Lumpur, Malaysia, where guests traversed through a secret wardrobe entrance to enter the world of Baume & Mercier. Inside, a historical wall showcased the brand’s heritage video, and eight (8) vintage watches that were flown in from the Baume & Mercier Museum in Geneva, Switzerland.
On showcase in Malaysia for the first time, the priceless watches were chosen from significant periods in the brand’s history – 1850’s pocket watch, 1950’s complete calendar chronograph and delicate ladies timepieces from the art deco period through to the 1970’s.
Guests were introduced to the first Baume & Mercier collection equipped with an in-house mechanical movement; Baumatic. Created as a result of the brand’s 189-year watchmaking expertise and after five years of research and development, Baumatic was designed to provide innovative solutions in four distinct fields: Power reserve, Chronometric accuracy, Sensitivity to magnetic fields and Durability.
Also on display were the exciting new 2019 novelties from the Classima and Clifton Club collection – an assortment of men and ladies timepieces with elegant or sporty designs. Guests also enjoyed a personalized pocket square monogrammed service for the afternoon.
Nash Benjamin, CEO of F J Benjamin Holdings and Romain Lambert, Managing Director of Baume & Mercier, South East Asia and Oceania, welcomed guests and shared their joint vision of the partnership. As an industry leader in brand building and management of international luxury and lifestyle brands across South East Asia, F J Benjamin will be instrumental in growing and developing Baume & Mercier across the Singapore and Malaysia markets.
The Clifton Baumatic is the first watch by Baume & Mercier equipped with an in-house mechanical movement. As a result of the brand’s 189-year watchmaking expertise– and five years of research and development, the Baumatic was designed to provide innovative solutions in four distinct fields: Power reserve, Chronometric accuracy, Sensitivity to magnetic fields and Durability.
Combining authentic watchmaking expertise and simple timeless design, the Classima collection remains faithful to its original vocation for classic, discreet elegance. Featuring a variety of dials including some with the iconic lined guilloché pattern, these watches combine understated perfection with technical prowess, for both men and women.
Attractive and modern, the Clifton Club was designed for men who are truly of their time, for all occasions, professional and sporting. Powered by a Swiss Made mechanical self-winding movement with date function and proven reliability, Baume & Mercier’s Clifton Club is made for active men who want a multipurpose, stylish sports watch.
For more info, head over to https://www.baume-et-mercier.com
Photo Credits: FJ Benjamin Malaysia