Carlsberg Malaysia Launches their Chinese New Year 2019 “Prosperity Begins With A POP!” Campaign

[News]

Carlsberg launched their Chinese New Year (CNY) 2019 campaign entitled “Prosperity Begins with a POP!” with a gala dinner on 8 January 2019 at Hao Xiang Chi Seafood in Pudu, Kuala Lumpur. Attending the launch were approximately 500 trade partners and media guests who witnessed the launch of the new campaign which was designed to wish consumers an abundance of Prosperity, Happiness, Wealth and Good Luck in vibrant red, green, pink and blue colours across its limited-edition packaging, promotions and campaign activities.

Guests experienced Chinese New Year festive cheer as they engaged in the ongoing activities and promotions of Carlsberg’s “Prosperity Begins With A POP!” campaign carried out across pubs, restaurants, food courts, coffee shops as well as super-and-hypermarkets.

Managing Director Lars Lehmann, Chairman Datuk William Toh flanked by the management team of Carlsberg Malaysia officiated Carlsberg’s CNY campaign “Prosperity Begins With A POP!” which runs till 17 February 2019 nationwide. L-R: Lew Yoong Fah, Piotr Zajac, Gary Tan, Datuk William Toh, Lars Lehmann, Pearl Lai, Felicia Teh, Caroline Monreau and Lim Chee Keat.

“Proud to be in the forefront of innovation, we celebrate this CNY with not just one colour – red but three, adding vibrant green, pink and blue – to Carlsberg and Carlsberg Smooth Draught bottles and cans, giving a modern twist to the four Chinese greeting messages of Prosperity, Happiness, Wealth and Good Luck!” Lars Lehmann, Carlsberg’s Managing Director (on the left), said in his opening address. In the center is Feng Shui consultant Dato’ Joey Yap.

Guests engaged in various fun and exciting activities like having a first-hand experience at the replicated “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays!” booth where they got to “POP” a giant Carlsberg Smooth Draught can to stand a chance of winning RM800 worth of groceries all paid for by Carlsberg and beers!

Back by popular demand for the third consecutive year, “Probably The Best CNY Shopping Experience” activations will be held at participating supermarkets and hypermarkets on 12, 13, 19, 20, 21, 24, 26 and 27 January 2019. Thus far, 65 winners got lucky at the activations that took place on 30 December 2018, 5 and 6 January 2019 winning the Grand Prize of groceries all paid for by Carlsberg!

For those inclined towards Feng Shui, you can check your forecast for 2019 on CarlsbergMY’s Facebook page as renowned Feng Shui consultant Dato’ Joey Yap unveils his predictions for the 12 Chinese Zodiac signs in relation to the elements of Prosperity, Happiness, Wealth and Good Luck.

You can stand a chance to win fantastic grand prizes consisting of electronic mahjong table sets that auto shuffles and sorts the game tiles that comes in two sets for convenience and hassle-free enjoyment! Other exciting prizes like limited edition mahjong sets, RM100 ang paus and playing cards are up for grabs too! All you need to do is check the winning icon under the bottle caps when enjoying Carlsberg and Carlsberg Smooth Draught big bottles at coffee shops and food courts.

Own a mahjong set by topping up RM88 when you buy two cartons of Carlsberg or Carlsberg Smooth Draught AND one carton of Somersby (any variant) OR one carton of Kronenbourg 1664 Blanc. Meanwhile, Tesco is giving away FREE mahjong sets when consumers spend RM600 on Carlsberg Malaysia products.

“Prosperity Begins With A POP!” is also running at bistros, restaurants and pubs when consumers enjoy Carlsberg or Carlsberg Smooth Draught where you can get a deck of playing cards and stand to win a RM100 beer voucher!