Mobile Phones Product Launches Technology & Gadgets

Honor Play Launched in Malaysia

[Tech & Gadgets]


honor officially launched the honor Play on 7 August 2018 at Sunway Pyramid, adding another innovative model that was designed specifically to satisfy every casual and hardcore mobile gamers’ needs, by delivering an optimum, high-end performance at an affordable price point.

The launch took place at the honor Play Fair, which was organized in conjunction with the introduction of the latest gaming smartphone. honor Fans and event-goers were pleasantly surprised with special guest appearances by E-sports professionals and popular figures in the gaming industry, as they shared their thoughts on mobile gaming through an engaging gaming dialogue session.

During the launch, honor Malaysia also announced an exciting partnership with PUBG MOBILE, one of the most popular mobile games in the world. The two brands have been rapidly rising in their respective industries, and they will be working together to bring fans of both honor Play and PUBG MOBILE, as well as all game fanatics alike more exciting partnership activities in the future.


“The launch of honor Play brings major ground-breaking and industry leading smartphone technologies to mobile gamers. The support from our fans and consumers motivates us to consistently deliver and cater the best to the market. The honor Play aims to enable exceptional user experience at the best value as it delivers top-end quality and performance at a highly competitive price point that you cannot find elsewhere. It is every gamer’s ideal device to support their daily gaming needs,” said Zhao ZhiWei, Head of honor Malaysia.
Zhao Zhiwei, Head of honor Malaysia, with Zheng Shubao, President of honor Southern Pacific


With the GPU Turbo technology and the powerful Kirin 970 flagship chipset, the honor Play dramatically increases graphics processing, providing a smoother, faster gaming experience. The GPU Turbo is a groundbreaking graphic-processing technology for an unprecedented mobile gaming experience. It is an integrated hardware-software graphics processing acceleration technology that reconstructs the traditional graphics processing framework at the lower layer system, greatly improving the efficiency of GPU graphics processing and user gaming experience.

honor has achieved a key technological breakthrough with the GPU Turbo, improving graphics processing efficiency by 60% and reducing SoC (System on Chip) energy consumption by 30%, setting new records in smartphone performance and energy consumption balance.

In addition to its competitive internal software and hardware, the honor Play is a “Game On” device that gives you the edge to win. Its large 6.3” FullView Display, enormous battery life and other beneficial functions make this a phenomenally fun entertainment device for all users.


To excite fans, specially invited guests consisting of popular gaming personalities, took part in a “live” gaming session on PUBG Mobile at the honor Play launch. Le Josette, Tiffani “Babyoling” Lim, Hanxiiaoaii, Xiaoting Miaomiao (L-R)


This fast gaming device is AI-enabled for total immersion. The 4D gaming experience includes not only graphics and 3D audio effects, but AI vibration that has been smartly driven by the AI capability, customized for the most popular games and matched to gameplay modes and scenarios, to deliver the truly immersive mobile gaming experience to gamers.

  • AI 4D Smart Shock

o    The AI real-time image and audio recognition will vibrate in 30 different scenarios according to the direction of approaching enemies and gunfire in selected games, and you will feel the kickback as you pull the trigger. 4D AI vibration and in-game notification mute can be switch on in gaming assistant and covers 30 different gameplay scenarios and 10 modes and weaponry options.

  • AI 3D surround sound

o    Histen 3D audio technology offers an ultra-wide 3D sound field for gamers. This virtual surround sound offers a cinematic experience with three modes: near, front and wide. This is supported by both wire earphones and headphones with 3D stereo effect.



The honor Play has more features (apart from gaming) that are suitable for those looking for value in the mid-range market.

  • The AI-enabled dual rear camera boasts a 16MP+2MP camera, acting as a professional photographer that auto-identifies scene types and thus adjusts the camera settings accordingly, even regulating exposure and the color after the shot was taken to ensure the perfect image. Being able to recognize 22 objects and 500+ scenarios in real-time the AI Motion Detection and Image Stabilization function enables a stable and sharp photo every time.
  • honor Smart Gallery is another innovation of the honor Play to intelligently identify the characters and scenes in each photo, and create a tag for each group. You can also search for photos in the gallery using keywords like a search engine. Through a range of pre-installed applications, photos in the smart gallery can also be grouped and generated into music videos while adding AR gestures, make-up and backgrounds. 


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About Tim Chew

Managing Editor and Founder of MHB Digital - More than 15 years of media, marketing, and management experience with various media owners and publishers.

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