Kronenbourg 1664

Italian Omakase at Butler & Chef, and Kronenbourg 1664’s “Pause for a Blue Christmas” Party

Kronenbourg 1664’s “Pause for a Blue Christmas” Party


Andy Kho, Patricia, Clarice and I headed over to Tom, Dick and Harry’s in Oasis Square, Ara Damansara on 22nd December 2017, for Kronenbourg 1664’s ‘Pause for a Blue Christmas’ party, marking the brand’s first Blue Christmas celebrations in Malaysia on a large scale. You might recall that I attended the launch (which you can read here – and this party was the grand finale of the campaign.

The celebrations allowed fans of the wheat beer (brewed by Carlsberg Malaysia) to enjoy the spirit of Christmas through the concept of a ‘Blue Christmas Town’, inspired by the enchanting and magical moments in Parisian streets during the year-end holidays, complete with a French Marchés de Noël (Christmas market). The party encouraged consumers to pause from their hectic life schedule and just enjoy the precious moments in conjunction to this festive season, in line with the brand’s ethos of having a good work/ life balance.


The entrance to a blue wonderland!


French Marchés de Noël are usually located in the main square or street of a town, and Kronenbourg 1664 Blanc created a little square illuminated in blue, complete with activities and a stage for the performances. There were five (5) different areas, namely Marchés de Noël, where carts were seen selling Christmas delights as well as arts and craft to buy as gifts; Boule à neige, where the giant roving snow globe was stationed, docking for the last time after a thorough visit around the Klang Valley throughout the campaign period and Boulevard de Photo, where a special freeze camera was placed for guests to capture their Blue Christmas moments in every angle.

The Le Kronenbourg Bar and Le Sapin de Noël area was popular and filled with guests enjoying an ice-cold bottle of Kronenbourg 1664 Blanc through the night, while being entertained by the jazz performers, Christmas dancers and an a capella group. Kronenbourg 1664’s Blue Santa and his elves were also on hand to treat guests to lucky dips, as well as to add to the merriment of the party!


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#pauseforabluechristmas @kronenbourgmy #santa

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Standing at 18 feet tall, the Kronenbourg 1664 Blanc Christmas tree made entirely out of more than 1,700 blue bottles and was very popular as most guests took a photo with it!
There was also a specially curated Christmas menu to be paired with Kronenbourg 1664 Blanc was made available from Tom, Dick & Harry’s on the night.
Santa inside the giant snow globe
The a cappella band was really good and serenaded us with popular Christmas carols
The eye-catching blue Christmas tree was the centrepiece of the square
Clarice and Patricia didn’t miss the opportunity to snap a photo with Kronenbourg 1664’s blue Santa and his cute elves

I hope that this campaign will be an annual fixture on Kronenbourg 1664’s calendar for years to come!


For more information, head over to

Photo credits: Carlsberg Malaysia and Andy Kho Photography (


A pic with Carlsberg Malaysia’s Sales Director Gary Tan and the pretty brand ambassadors!



[Preview] Italian Omakase at Butler & Chef – The Italian Osteria Publika


Butler & Chef – The Italian Osteria is located at:

Block A4, 1st Floor, A4-1-07, Publika,

Jalan Dutamas 1,

Solaris Dutamas,

Kuala Lumpur, Malaysia.


Telephone: 017-286 2652




Operating Hours: Monday – Sunday 10:00 AM – 01:00 AM


1 comment on “Italian Omakase at Butler & Chef, and Kronenbourg 1664’s “Pause for a Blue Christmas” Party

  1. Pingback: Editor’s Note – December 2021 –

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